And so, I guess my question here would simply be–would a person who follows your blog about TV shows be interested in paying for a TV-related webinar you created? Would a person who follows your blog about vinyl record collecting want to buy an online course from you? Would a person who follows a travel blog you created want to call you up for coaching lessons?
Disclosure and quick heads up – I started my first blog on Bluehost and have now partnered with them to get you a big discount rate. If you make a purchase through this or any of the links on this post I’ll earn a small commission at no extra cost to you. I still think a self-hosted WordPress blog is the best way to start a successful blog and build a business!
This year’s BlogHer event, held in New York City, featured successful bloggers including celebs such as Gwyneth Paltrow (founder of the popular Goop.com), workshops on branding, social media and monetization and a whole lot of networking. BlogHer puts on one heck of a show and if you’re serious about learning more about blogging, I highly recommend you check out some of its upcoming conferences.
Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
Fortunately, there are many resources available to help. In addition to the BlogHer events and site, some of my personal favorites for learning tips on writing compelling content, marketing and monetizing are Fizzle.com, MichaelHyatt.com and Problogger.net. All three provide lots of free advice (and more in-depth training and support is available for a fee).
Hi Sam! I love your site. We should definitely connect. I’m a school counselor and recently launched a site for parents to address pertinent teen topics. Like you, I struggle with the ultimate service I’d eventually offer on my site, but Ramsay’s idea is a great start. He’s absolutely right that people are looking for fresh content for their sites! Best of luck to you and I hope we can collaborate.