In my opinion, the most important way to let yourself know is through networking. As an IT Professional for over 20 years (way before social media sites) I’d seen how human interaction has evolved, but the basics remain the same. Everyone wants to get known and recognized and if you want to get yourself or your product/services out there, you have to network with others respectfully and also help others. Networking is not a one-way street, you have to contribute by collaborating with others. This is how you get to promote yourself or a product/service.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
If you're passionate about a subject and you have decent writing skills, blogging definitely could be an alternative career path for you. The short answer is, yes, it is possible to make a living—a very good one, even—by writing online. On the other hand, the hard truth is most of the millions of bloggers today don't make enough to support themselves just with their blogs. Let's take a look at what's involved.
Hi, just wanted to comment that I agree with the straight-forward approach. It’s the best way to learn information quickly, without digging through ingratiated, sugar-coated words to get to the point. I can’t yet afford any of the training, so I find many blogs and pieces of information like this every day. I have to read fast and get through it, otherwise I’ll sit there all day reading through feel-good mush.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
At the time of this writing, I’ve been blogging for only 1 1/2 years. And most of that time I spent on my podcast and writing my book – not blogging. And yet one day I realized – hey, I can make money blogging! The last time I published my monthly online income, my blog made $40,560.20. You can find out more reading my income reports. And I don’t say that to brag, but to show you, you can do it.
Within a month, I had On Moneymaking off the ground, and within two months, it was getting 2,000 visitors a day and Performancing nominated it for the best business/money blog of the year. A couple of months after that, Brian Clark asked me to become the Associate Editor of Copyblogger, and so I sold On Moneymaking for five figures and went to work at one of the most popular blogs at the world.
Awesome post so far, Jon. I’ll have to read the full post in the morning since it’s nigh time at where I live. I just have one question. Is it profitable for a freestyle blogger to affiliate marketing? If I’m correct, affiliate marketing is more suitable for niche-based sites, right? Are freestyle blogs even profitable? I’m just starting out, so can you recommend me something?
I’m having a hard time wrapping my head around this one. I was blown away that you don’t have ads on your site. I have ads on my site and I’m reading along thinking your advice is to forget the ads and sell products. As a food blogger, my mind goes to e-cookbooks, actual hold-in-your-hand cookbooks, books on how to start a food blog and how to do food photography. But according to this post, those I should sell later…the cheaper products. I can’t think of what “services” I could offer, other than offering to come over and cook for them (not happening) and I’m not quite an expert at offering services of personally coaching someone’s food blog. Maybe I’m just too green for that 🙂 Am I missing the point?