Hi Jamie, this is great. I am totally new to the idea of blogging for myself and your website is clear and jargon free. From everything I have read, it seems it’s about having a subject you are either very knowledgeable in or are passionate about and then sharing that information with other people who may find it useful through blog posts. Once the audience are there, then looking at ways to monetise through audience numbers, if I’ve got it right?
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog. 

Have in-depth knowledge in your niche? Package it up into an ebook and sell it on your blog. I'd generally advise against selling it (at least exclusively) on Amazon or Kobo, as you'll probably be able to charge much less. If you've already built up a solid audience, you can probably change anywhere from $5 for a very short one, all the way up to $39+.
Salaries for bloggers vary widely. This report from Glassdoor shows ranges from $19K to $79K a year for the title "blogger," while other sources say the 14% of bloggers who earn a salary make, on average, $24K a year (or $33K for corporate bloggers). Likewise, freelance bloggers can make anything from under $10 a post to $100 or more for a relatively short post.
One attractive feature of promoting digital information products is that the commissions tend to be higher than that of physical products; ranging anywhere from 10% to 50% or even higher. As an example, if someone is selling a digital information product for $500 with a 50% commission - you can earn $250 per sale. This is much higher than commissions on physical products due to the high profit margins.
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!

If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
I always wanted to be a writer, but I was scared at what would happen, what could happen. I didn’t think I could monetize my dream, and my family (in particular my father) were very keen to tell me my dreams were “nice” but not realistic. And honestly, coming from a family filled with naysayers and non-believers, it was hard striking out on my own. But as I realized I needed to do something and break free from this all, it dawned on me that hey, I don’t need to be doing this full-time.
The truth is, it's not as easy to carve out your space on the web and make a name for yourself as a blogger today, as it was back when blogging was brand new. And it takes a lot of time to build your audience to the point where it's successful. (The most successful, multi-million dollar blogs today were started around 2005 or earlier.) So it's definitely not something you can get rich quickly with, though many people do work on their blogs full time.
I will quibble on one point though, your comment about BBT getting 13,000 subscribers before launching even though you “had nothing but a coming soon page and an invitation to join our email list.” As I recall, you also had a freakin’ awesome video on that page as well that just made people yearn to give you their email address, even without knowing a thing about BBT. So that didn’t hurt, either. ; )

Even though you have to pay for your own web hosting out of pocket, going this route allows you much more flexibility in terms of site design and usability. And don’t worry, hosting is really inexpensive, especially if you take advantage of our 42% off coupon code with Hostgator (BTOP42). Depending on your hosting plan, it shouldn’t end up costing you more than a few dollars a month.

• WordPress.com: Not to be confused with WordPress.org which allows you to create your own website, WordPress.com is a free basic blog hosting service that's easy to use. However, you will have to put up with WordPress ads and branding unless you pay a monthly fee, and you can't put advertisements on your site. There are also limited options for customisation and expansion
Your newsletter is all yours. Unlike social media sites, your newsletter and email subscribers are all yours, and you have their undivided attention. You don't have to worry about algorithms not displaying your content to readers, and this is because they are your email subscribers. You aren't fighting with anyone else to have them see your content.
I don’t think enough can be said for working a part time job. In this last year I finally set out to claim my stake in the internet world after years of saying “maybe tomorrow”, and your blog was one of the big ones that helped me devise a strategy for going forward and putting my ideas into practice. Because despite all my ambitions, I didn’t know what to do – originally I wanted to move forward with 2 blogs and expected to get to 1000 subscribers in a couple months, but I know that’s not really realistic now.
I must say, its a great article and enjoyed a lot. There’s so much good information which can be followed and actioned. I was in similar situation before trying to make money online, but couldn’t quite make it. So started slowly and work on the content and SEO. After 4 months I made $2. After this, I was able to make around $50 a month from the same blog. And recently I sold that blog. It happened with me so guys you can make it happen as well. But, please remember if you are looking for big money quick then it is not for you.

Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.


Great article. I recently came back into blogging. I hadn’t realized how much I had learnt from my first attempt. Now with the new blog I started about a month ago, I am seeing an increase of traffic everyday which is quite surprising and very exciting. So I have been reading all over how to monetize a blog. Your article is excellent and in-depth. Thank you for sharing I will definitely be using some your advice. Blessings.
Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.

The point that especially resonated with me was the patience factor. This blog/website business is a huge undertaking and your message served as a helpful reminder that it takes time to build. I’ve been frustrated by the amount of traffic since my launch in February, but your post reminded me to readjust my expectations and just keep investing my time and energy in this. Thanks for the helpful insight! For the next few months, my focus is on just building quality content and then I’ll figure out if there’s a way to offer a service from my site…still trying to come up with that!
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
Thank you for your advice. I’m definitely interested in applying these techniques to my make money online blog. I currently have Google Adsense on my blog and I offer advertising banner spots on my website through micro job sites. But $100k a month is awesome! I’ll even be happy with $100k a year. If I can get my blog on that level, I could quit my job and work from home. I’m re-reading these techniques tonight and applying them to my blog. Thank you so much!
These three factors will determine the amount of money you make. Estimating exactly what you will make is pretty difficult, but a high traffic blog on the right topic has the potential to bring in several thousand dollars every month. Of course, many people earn less than this, and some earn even more. In fact, it has been estimated that some top AdSense publishers earn nearly $2 million per year just from AdSense.

If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.


• WordPress.com: Not to be confused with WordPress.org which allows you to create your own website, WordPress.com is a free basic blog hosting service that's easy to use. However, you will have to put up with WordPress ads and branding unless you pay a monthly fee, and you can't put advertisements on your site. There are also limited options for customisation and expansion
I have a lot of great ideas, but most of them are just thoughts and theories, and it seems that no one would want to read about, even pay for, ideas in which I am not a complete expert on. My greatest talent, perhaps, is being a prolific writer. Otherwise, I’m more of a Cliff Craven I know a lot about some things, and some about a lot of things. How does THIS make MONEY??

Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others. 
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