Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.
I went ahead and joined the Amazon affiliate program, but even though I get numerous clicks, there haven’t been any conversions, yet. Because of this, I might get dropped, but you can always re-apply later. I just don’t have enough traffic, yet. If I had to do it all over again, I would not have signed up for a program with time limits so soon. It feels like artificial pressure. I have three other affiliates; all of them relate to my blog content.

As always, a fantastic post Jon. Have just shared on G+ with the comment that you are simply the best at what you do. I love your style, and the practical advice is invaluable. I was particularly interested in your downplay of using twitter, FB etc to hope to grow your blog, but what you said makes total sense. As someone who is building an author’s platform prior to publication, I’d been hesitant to sell products, but no more. Thanks so much for your inspiration.
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
This article has gotten my mind churning and working in so many new and exciting ways. Thank you for sharing your insights! You deserve all the success you’ve been having on your blog. I can’t wait to start putting these tips into REAL practice (not the “wow-I-feel-so-inspired-for-20-minutes-and-do-nothing kind of practice I so often fall victim to).
Thanks heaps. Really honest and helpful information and makes me want to get into making mine happen again. Time off from Uni soon so more time to devote to it. I like the point about adding something that you feel is good. What’s the point in getting to where you want to go if you have to do so at someone else’s expense? There’s already enough of that in the world now so why add to it. Better to make yourself stand out by being someone who doesn’t do that. Perhaps that’s why I like your blog. By the way, I can truly say that “I hate Uni too.”
To all the bloggers out there…STOP sucking up to the very small, elite and narcissistic group of self-proclaimed influencers out there. If you all stop treating them like they’re special, they will not longer by special and therefore some of us who aren’t in there secret society will be seen as knowing what we’re talking about too! This isn’t High School, grow up and read someone else’s blog already!
Premium content can mean any type of content you charge for - an ebook, whitepaper, downloadable guide, etc. But what I'm referring to here is pay-gated content. Basically you just put some awesome content up behind a paywall, which means visitors pay to access it. You can get your own paywall set up in 10 minutes or less using a plugin like MemberPress or Paid Memberships Pro.
Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
Create a schedule for one month full of topics and the dates they will be published. I like to make sure I have a good variety of topics covered each week on Making Sense of Cents. For example, I don't usually like to have a week full of making money ideas. Instead, I like my posts to vary between making money, saving money, life improvement, and so on.
I’m having a hard time wrapping my head around this one. I was blown away that you don’t have ads on your site. I have ads on my site and I’m reading along thinking your advice is to forget the ads and sell products. As a food blogger, my mind goes to e-cookbooks, actual hold-in-your-hand cookbooks, books on how to start a food blog and how to do food photography. But according to this post, those I should sell later…the cheaper products. I can’t think of what “services” I could offer, other than offering to come over and cook for them (not happening) and I’m not quite an expert at offering services of personally coaching someone’s food blog. Maybe I’m just too green for that 🙂 Am I missing the point?
Be aware that many blog hosting services only allow their proprietary contextual ad service, and may shut down your blog if you use one not made by the host company. If you are hosting your own blog, you should research contextual ad services and choose one that shows appropriate ads. Some allow pornography or other ads that may not be suitable for your blog.
Have in-depth knowledge in your niche? Package it up into an ebook and sell it on your blog. I'd generally advise against selling it (at least exclusively) on Amazon or Kobo, as you'll probably be able to charge much less. If you've already built up a solid audience, you can probably change anywhere from $5 for a very short one, all the way up to $39+.
If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
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