Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.
So I put in my request to go part-time. And although I work at a different store now and it’s a bit boring at times, it’s closer and gives me an extra day to work towards blogging every day, so I’ve been focusing my efforts fully on growing my network, reaching out to others for interviews and questions, and doing guest blogging. And so far, just seeing my name up on other blogs skyrockets my confidence, even if I may not be where I want to be right now at this very moment.
Have in-depth knowledge in your niche? Package it up into an ebook and sell it on your blog. I'd generally advise against selling it (at least exclusively) on Amazon or Kobo, as you'll probably be able to charge much less. If you've already built up a solid audience, you can probably change anywhere from $5 for a very short one, all the way up to $39+.
There is a lot of room for new bloggers, and there is plenty of room for growth well into the future. I believe that companies and advertisers are only recently starting to realize the value of online influencers, such as bloggers, which means that the blogging world will continue to grow well into the future and that opportunities for making money from a blog will continue to increase.
One of my biggest struggles lately has just been mental – I am having trouble getting myself to actually create content or really do anything with my blog. It could be so many things – overwhelm, too many ideas or goals, lack of results which feels discouraging, not making any money, even a feeling that maybe I’m not doing the right thing / have the wrong goals. It’s tough but I am sure many beginners go through these challenges.
Understand the difference between total revenue and net income. Most income reports tout total revenue. Net income or profit (what really matters) is often buried in the post. I came across an income report recently with a super impressive number in the title (and Pinterest image). It was total revenue. Not until I read the whole post did I learn this blogger spent well over half their total revenue on Facebook Ads alone. On top of that, they had an extensive list of expenses. By the end of the post I realized I had netted more than they did the previous month.
If you are interested in covering a broad topic that many people already write about, create multiple specialized blogs instead and link between them when the subjects overlap. For instance, if you are a nutrition expert, write one blog about healthy weight management, another one about child nutrition, and another about growing your own vegetables.
Paying for clicks and traffic on social media or in the search engines can be a great option to market your blog. A lot of the information about blog marketing covers the organic options. While some of these can turn your blog into a popular destination quickly the more likely scenario is that it will take time for you to build communities to promote your blog content.
I would much rather go back to cleaning a gym than offering some crappy dieting product that doesn’t work. I know a lot of people reading this need to make a bit of extra income quickly, but it’s very important to not ruin your blog’s long term brand and image over a few quick dollars. Even if you have to work a basic entry job offline for a while it’s a much better option.
More and more companies are starting to advertise with online influencers on their blogs, social media accounts, and more, and I expect this to just continue to grow well into the future. Whereas in the past, it was mainly celebrities that companies advertised with, but now, it is actually shifting to bloggers and other online influencers (such as Youtubers and Instagrammers!).
Create and customize your blog. If you are using a free service, there should be a tutorial to guide you through the initial steps of setting up your blog, as well as a forum for people to ask questions. If you are hosting your own site, you will need someone with web design experience to customize your blog, or you can use software such as WordPress.org to use the same structures available at free services.
The easiest PPC method to get started with is Google AdSense. However, in order to make any kind of decent money with display ads, you’ll need quite a bit of traffic. And by the time you get that much traffic, you’ll make more money going with an ad management company like Mediavine (minimum of 25,000 monthly impressions) or AdThrive (minimum of 100,000 monthly pageviews).
There are certain things you can (and should) do to make money off your blog. Some ways are easy, while others require effort, time and care. If you care about your blog and its success, these strategies and tools will guide you in the right direction and start earning you cash in no time. There are many simple, effective and downright easy ways to earn money off your blog.
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
When anyone asks me about starting a professional money making blog I always recommend them to use self hosted WordPress as it’s the best platform for bloggers. I always recommend to new bloggers to use BlueHost to host their new blogs. You can get BlueHost’s high quality hosting for $2.95 per month (36 months sign up) Use this link to get a free domain name with your hosting.
Affiliate sales comprise a large chunk of revenue for most big-name bloggers. For instance, Pat Flynn made $53K last month from affiliate sales, compared to "just" $9,500 from book sales. In general, look for affiliate products with higher price points; web hosting companies are a great choice if it makes sense in your niche, with payouts of anywhere from $60-$130+ per signup.
To all the bloggers out there…STOP sucking up to the very small, elite and narcissistic group of self-proclaimed influencers out there. If you all stop treating them like they’re special, they will not longer by special and therefore some of us who aren’t in there secret society will be seen as knowing what we’re talking about too! This isn’t High School, grow up and read someone else’s blog already!
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.