No. With HostGator you only pay for Domain & Hosting (this is needed for setting up a blog for others to read & browse). WordPress itself is a free blogging platform. But in order to make it work – you’ll need hosting & domain which you can both get from HostGator.
Don’t over think this!  You will learn and improve as you go.  Taking the first step can be nerve-racking, but what do you have to lose?  The more vlogs you create, the more comfortable you will become in front of the camera.
In fact, I’d go one step further to say it’s necessary for a blogger to really understand his/her audience and to know what keeps them up at night BEFORE coming up with a product idea that delivers more value than it costs.
Something that I think I figured out. I didn’t want my posts on my FaceBook Blog page to show up on my FaceBook personal page. At first they did and then I realized it was because I “Liked” my Blog page and that linked them. So, I “unliked” and that fixed it. At least I hope so…..
Nevertheless, are these instructions still relevant today in that I need to set up a personal ‘profile’ and then create a ‘fan’ page? As I understand it also, to keep them ‘separate’, I should avoid ‘liking’ from one to the other.
Perhaps I should mention that I’d like my blogs to be funny and uplifting, just so you now where I’m aiming, I suppose. Sadly, I don’t feel that I have an expertise to offer anyone in any particular field. All I’ve got are my own life lessons and sense of humor. 🙂
WHA??? I cannot believe how many of you are afraid to vlog! I am creating a conference next year that is centered around new media (vlogging included) and working with brands. I had better see you all there to learn about the importance of this social media tool! LOL
with so many businesses now running blogs their is a huge demand for competent writers and bloggers. By promoting your services on your blog rather than on a freelancing network such as Upwork you can demand a higher rate. You could also offer similar services such as proofreading and editing too.
If you want to get fancy or you have a team of people working for you, list different email addresses for different reasons, like advertising requests, media inquiries or clients who want to hire you.
If you’re keen to blog seriously but you’re not tech-savvy, you might like this happy medium between WordPress.com and WordPress.org. If you want a gorgeous but easy to customize website, Squarespace is your guy.
I absolutely loved this post. Lesson #13: Promote The Crap Out of Your Content Now this is one thing that I know gets results. Sites like Kingged for instance getter done.. I did land here today Via this site where I also commented and kingged this post..
For instance, I somewhat lack at points 3 (I still haven’t given the mailing list the attention is deserves), 7 (I’m bad at networking and telling people “Hey! I’ve linked to you,” usually), 11 (praying for my health *sobs*), 13 (this is something I’ve myself figured out in the long term. I need to stand out).
I make money on blogging via adsense and affiliate schemes. I’ve had a blog for almost a year now and still its earning! It’s important to choose the right niche. I update the content everyday, which helps generate long tail keyword traffic from Google.
After you have created your blog post, you can preview how it will look when you publish it by clicking on the Preview button in the Publish box. This will take you to the frontend of your website and show you what site visitors will see when they click on your website.
A google search will show you what is available. Some hosting companies also proveide spam and hacking prevention services for an additional fee so you should contact your host. There are spam filters you can use.
Planning isn’t just for business bloggers. Even personal bloggers should have a good idea of what they want to write about before they dive in. Otherwise, that “Under Construction” page will be there forever. Or, worse, you spend months between blog posts, which is a sure-fire way to lose an audience for good.
I have a blog that uses a wordpress theme, and blue host hosts my domain name. However, I don’t really understand what a platform is and I don’t know what my platform is. I am planning to start a new food blog with a different focus and use wordpress.org (whatever that actually means.) Does wordpress.org help you with setting up and explaining whether or not they are your platform? I am a granny (79 to be exact.) I have a three year old cooking blog that never gets visitors except for family and friends. I would like to do better with my blog, but I don’t even understand the idea of platform. Can you give me some advice as to how to proceed?
As you create the most useful content that you possibly can it is easy to get very insular with your focus and spend most of your time looking at building your blog. Many bloggers have a ‘build it and they will come mentality’ with their blogging but this is a bit of a trap.
You might also want to check out my post about blog design dos and don’ts. There are good tips in it, but it also mentions the free theme I recommend: GeneratePress. Read How to Install a WordPress Theme to set it up.
The funny thing is that all these things can happen. You could make a full-time income from building a blog. We do it, Corbett Barr does it, and so do many others. And you could become Internet famous like Leo Babauta or Chris Brogan. But if these are the sole reasons why you start blogging, you’ll be miserable, because it will seem like a job, and if it feels like a job you won’t be passionate about it, and so you’ll either (a) hate it, (b) fall flat on your face, or (c) hate it and fall flat on your face.
A great post Jon. I enjoyed reading it and learn a lot. I was particularly impressed by your take the one metric that matters. I was also surprised to find that spending time on social media isn’t a great use of a blogger’s time.
That’s just amazing. I never thought there can be a number of options to earn from blogs. I always thought serving ads is the only way. Thanks a lot for changing my mind set. Keep sharing informative articles.
Once you’ve really understood the audience, it’s a case of demonstrating the potential value the product (in excess of the cost) will bring to the audience in the form of a solved problem. If it’s clear that your product will deliver more value to the customer than they pay for it, then it’s a no brainer for the customer.
Great Post Jon! I laughed out loud at Lesson#17. I launched a product from my blog that resulted in 0 sales. I will definitely use the tips that you mentioned here going forward in my blogging and business efforts.
Here at Smart Blogger, we strive for one dollar per subscriber per month in sales, and I think that’s a good place to start when you’re a beginner too. In other words, an email list of 1,000 subscribers should result in at least $1,000 per month in sales, 10,000 subscribers would result in $10,000 per month in sales, and so on.
If you use the method below, $5 to $10 a month. I blogged for years on this budget. As my blog and income grew, I eventually started paying for more premium tools and services, but they are not required to start.
Now that we’ve gone through the basics of blogging platforms, it’s time to start walking the walk! With the next step, we’ll get your blog set up and running. If you’re not ready yet because you still need to think of a domain name or can’t set up a blog right away, that’s okay. Click here to sign up so that when you’re ready, you can pick up right where you left off.
If you are blogging about one specific topic then you will definitely want to include that in some way in your blog name. Try not to get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have to have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
* A newbie blogger should not compare their blog with most successful bloggers. Creating useful content and it’s presentation needs to attract the visitors. Therefore, readers will engage with the blog. By doing this, one can drive massive traffic to his/her website which in turn generates huge income.
I started 10 years ago as a big ticket affiliate marketer. I made money quickly and quit the rat race 55 days later. It made sense to me to avoid creating a product (a tortuous path for a newbie) and let a third party take care of product creation and delivery, not to mention customer service.
Another option for creating a paid membership site is to create private forums that users must pay to get access to. Forums are a great way for your audience to get one-on-one advice from you. Other members of the community can also interact and help each other out.
Thanks, I can learn many new things from this post. Now I realize my mistake that I did in the past, and of course I will apply the basic rules for my blogging journey. After I follow this guide, I will be able to create a trusted reader for my blog.
Affiliate marketing works in conjunction with several other online advertising mechanisms. This is the case because affiliates will often use these platforms for marketing purposes. Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also appropriate less traditional advertising methods. An example would be publishing reviews of services or products.

In the end, that’s what I love most about blogging: every article we publish, every course we create, every coaching call we do can change somebody’s life. Maybe not always in a big way, but we touch thousands upon thousands of people, and we make their lives just a little bit better. We inform them, we inspire them, and we give them the roadmap for achieving their dreams.
I think I can confidently say that 100% of the blogs I read are because of their content and not their backer, and I don’t think I’ve ever clicked ‘back’ because of what was by the copyright. Many do annoy me, however.