I learned this the hard way last year when I launched a new blog… it felt icky doing it but I convinced myself that it was part of growing and “getting outside my comfort zone”. I was promoting something I believed in, but it was too heavy handed because my focus was more on making money than serving my audience. I got my first unsubscribers that week… lesson learned. Not that I’ve sworn off selling, but I’m learning how to do it in a way that doesn’t turn people off.
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
And so, I guess my question here would simply be–would a person who follows your blog about TV shows be interested in paying for a TV-related webinar you created? Would a person who follows your blog about vinyl record collecting want to buy an online course from you? Would a person who follows a travel blog you created want to call you up for coaching lessons?
Thanks for the update, Jon. I’ve been blogging for over 11 years. In that time I’ve seen a LOT of changes. In fact, the number one change is change itself. What used to work (Google Adwords, keyword optimization) is actually a way to lose traffic now. I’ve seen eBooks come and go, as well as video marketing, podcasting, and social media marketing. The secret is they all work, for the right message, and the right person. The hard part is, to find the right message for your brand/personality takes a lot of hard work, a lot of experimentation, and months/years of time. Thanks for laying it on the line. Blogging can be a viable occupation, just don’t quit your day job until you’ve found what works for you.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
Affiliate sales comprise a large chunk of revenue for most big-name bloggers. For instance, Pat Flynn made $53K last month from affiliate sales, compared to "just" $9,500 from book sales. In general, look for affiliate products with higher price points; web hosting companies are a great choice if it makes sense in your niche, with payouts of anywhere from $60-$130+ per signup.
Building a Framework – Abby Lawson is a successful blogger and has written an ebook about starting a successful blog. It's FULL of amazing information, and it's affordable. She's a friend of mine (and we're in a mastermind together!) and I can honestly say that she knows her stuff! In her ebook, she teaches technical advice, how to write engaging content, networking tips, social media strategies, monetization tips, and more.
Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already, but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you in turn would have to buy.
If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).
IF something like that were to happen I surmise we can reasonably expect some sort of announcement/warning to the approved API partners (and probably even to the general public). I would say it’s almost impossible they’ll push through some sort of update that suppresses auto-pinned content without us knowing (at least a little) ahead of time, thus giving us time to adjust accordingly.
More and more companies are starting to advertise with online influencers on their blogs, social media accounts, and more, and I expect this to just continue to grow well into the future. Whereas in the past, it was mainly celebrities that companies advertised with, but now, it is actually shifting to bloggers and other online influencers (such as Youtubers and Instagrammers!).
Thank you for your advice. I’m definitely interested in applying these techniques to my make money online blog. I currently have Google Adsense on my blog and I offer advertising banner spots on my website through micro job sites. But $100k a month is awesome! I’ll even be happy with $100k a year. If I can get my blog on that level, I could quit my job and work from home. I’m re-reading these techniques tonight and applying them to my blog. Thank you so much!
I would like to work from home and am looking into blogging. I literally have no idea what I’d write about (I’m interested in several different things that are not related to one another) and am assuming I’d need sponsorship to actually make money. Since I know what assuming gets me, I am doing my homework before I do anything else. Thanks for all the info and any other advice is appreciated.
Include keywords in important places. Include them in your blog post title, the large "headers" introducing a new section, the first few sentences of your post, and in links. Change your settings so each blog post's URL includes the title of the post, not the date it was posted. Try to make these as descriptive as possible to raise your ranking in search results and attract the right audience.
There is a lot of room for new bloggers, and there is plenty of room for growth well into the future. I believe that companies and advertisers are only recently starting to realize the value of online influencers, such as bloggers, which means that the blogging world will continue to grow well into the future and that opportunities for making money from a blog will continue to increase.
Once you setup your account on AdSense you will be given a code to add to your blog. This code will automatically display advertisements on your blog from companies who are part of Google’s advertising network. You may see ads from small companies related to your topic, or you may see ads from large companies that are completely unrelated to your topic.