Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends.

Oh, wow! Just…wow! I knew the changes on this site would be phenomenal, but good grief, Jon! I’m nowhere close to where I should be, but this post will be my bookmarked ‘go-to’ when I need to remind myself of the most actionable process I should take as an ‘old newbie’. I know I need help, but this particular post is helping me to wrap my head around what I didn’t understand before. Thanks!
I’m having a hard time wrapping my head around this one. I was blown away that you don’t have ads on your site. I have ads on my site and I’m reading along thinking your advice is to forget the ads and sell products. As a food blogger, my mind goes to e-cookbooks, actual hold-in-your-hand cookbooks, books on how to start a food blog and how to do food photography. But according to this post, those I should sell later…the cheaper products. I can’t think of what “services” I could offer, other than offering to come over and cook for them (not happening) and I’m not quite an expert at offering services of personally coaching someone’s food blog. Maybe I’m just too green for that 🙂 Am I missing the point?
When anyone asks me about starting a professional money making blog I always recommend them to use self hosted WordPress as it’s the best platform for bloggers. I always recommend to new bloggers to use BlueHost to host their new blogs. You can get BlueHost’s high quality hosting for  $2.95 per month (36 months sign up) Use this link to get a free domain name with your hosting.

Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.

Please let me know if there is anything that I have missed in this article or if you still feel a little bit confused. I really like learning about what problems you’re facing and will do my best to help you out if I can. Also, if you know of an effective way to make money in the early days it’d be great if you could share it. Please leave a comment below and let me know.


Hi! This was hands down one of the most helpful posts I’ve ever read about how to make blogging a realistic career path. I love how honest and open you were in both suggesting the good but reminding me of the bad choices out there, some of which I know I would/have made. I found your blog after hanging my head from another post on yet another site saying to forget about blogging as your source of income. Completely ignoring that advice and seeking out some that matched my determination, I found yours and so glad I did! Thank you again for this awesome post – it’s officially made it into my favorites bar to come back to.
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.
One added benefit is that if someone clicks on a link from your website to Amazon and ends up buying multiple items (not just the item you are promoting), then you would get credit for the entire sale! Imagine you recommend a book on Amazon, your visitor goes to Amazon to buy a book - and while they're there they end up buying a new TV, a Sony PlayStation, and some other things... you get credit for all of the sales. Not only that but you also earn from any sales you make in the following 15 days from that customer.
Now, once you and I have taken advantage of that info. (and I am still in the process of launching) then we will be in a better position to either thank Jon or criticise him. Of course, timing is almost everything but with the amount of free flowing, easy to read, writing that Jon provides, which is the hallmark of all good communications, plus incorporating such useful content, then I like to think that if we could follow that example then eventually we (yes, you and I, Bill) would be rewarded with fans and finance.
Loved this article. I do get caught up with wasting time sharing to Twitter and Facebook and not seeing the traffic. I had my 1st Blogiversary in Nov 2014 and am getting a lot of positive feedback but not seeing the traffic. How do you get on some guest blog spots? We have an 1820 Farmhouse and do most of the work restoring the house and also I have a passion for cooking so I do a lot of food presentation and recipes. Love to hear what you think at BeFedAgain.com

Premium content can mean any type of content you charge for - an ebook, whitepaper, downloadable guide, etc. But what I'm referring to here is pay-gated content. Basically you just put some awesome content up behind a paywall, which means visitors pay to access it. You can get your own paywall set up in 10 minutes or less using a plugin like MemberPress or Paid Memberships Pro.
I learned this the hard way last year when I launched a new blog… it felt icky doing it but I convinced myself that it was part of growing and “getting outside my comfort zone”. I was promoting something I believed in, but it was too heavy handed because my focus was more on making money than serving my audience. I got my first unsubscribers that week… lesson learned. Not that I’ve sworn off selling, but I’m learning how to do it in a way that doesn’t turn people off.

If you are new, obviously don’t try to fit all of these income streams in at one time. You should build on it and work on one at a time. Slowly build your income. Think of it in terms of a job. When you start out at a job you don’t usually start making the big bucks right away. After time and experience come into play, then you start making more and more money with raises and promotions. Now you can make a ton more money online than a typical job but it is the same concept!


I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).


Email marketing may generate you lots of money . The important is to develop a large subscriber list of your customers/visitors . When people signup to become a member , you get their email address . When people join your weekly newsletter , you get their email address . The a lot more ways there are to get someone’s email address the much better .

Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
Google Adsense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind Adsense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
Thanks so much Jon. I have been struggling to ‘get off the ground’ and am devouring your insight and knowledge. You offer such invaluable and proven information and are totally inspiring. I know I CAN DO THIS and will continue to soak up your posts as they come through. I won’t wast too much time now on Facebook and Twitter which I’ve been trying to get my head around. You see I am very new to everything!
Hi, of course a freestyle blog can be profitable, you have to research the market that your audience is interested in. So what topic(s) (read: niches) do you write about. Do some research in Google and see if any ads pop up. If none, that topic is probably not a very good one. The key is to write great posts, provide great content, build an email list and research what your list is interested in (hint: use polls to check that out, let’s say if you are considering to become an affiliate for amazon and you want to promote cooking books, just an example, you could ask your subscribers to go to a poll you created about what books they love to read, and add cooking books as one of the options, plus several others, to make it more attractive, promise that they can win a reward or so, a free product or free service or even $25 will take them to your 1 minute poll). Also: learn about doing keyword research in Google keywords tool. And learn a bit about SEO done the proper way. Now don’t think you learn this in a week. It can take many years to master this art, but at least a year, if you study like crazy. Make sure your content is great, over deliver in great content, so people LOVE to subscribe to your list, offer a freebie that they will LOVE, and to find out what they would Love you can do a poll in your blog post(s) to research various interests your readers have. Then see if there are affiliate programs for that. Before my reply becomes longer then Jon’s article, I think I leave now, but you get the point…. go do your homework kid 😉 Good luck with your booming business! Believe you can do it, because you can, but you need to work hard, and learn the art of building trust and offering what your readers and subscribers Love…. Woohoo, go do your research now!
You need to advertise on FB Will, and create targeted ads, they are not that expensive and will, if your content is appealing, drive traffic to your website, or FB page, or both… the targeted advertising on FB is absolutely fantastic, it might be a small number of people, but at least you know they are interested in what you have to offer. Forget about the free promotion on FB. It only works a little and it takes way too much time! Unless you have a FB page with 10.000 active followers or so… and even then, because FB is not showing your followers everything especially promotional links… they want you to pay… which I can understand. After all FB is free to use and the advertisers are the ones that help FB make a huge profit… Good luck! Anja

Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at twelveskip.com. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font.  And I knew that those pins led to really good content, so I clicked on the pin and ended up reading her article.
Trust continues to be a major issue on the World Wide Web between bloggers and readers. Readers want to see bloggers posting lots and lots of meaningful content to their sites on a daily basis and giving them something to think about. It’s relatively easy for a person to post once a week and expect readers to be converted into repeat buyers when that’s certainly not the case toward being a successful and profitable blogger. Creating quality content and putting people first puts a full-time or part-time blogger in the front seat to earning honest and passive incomes from affiliate marketing.
One attractive feature of promoting digital information products is that the commissions tend to be higher than that of physical products; ranging anywhere from 10% to 50% or even higher. As an example, if someone is selling a digital information product for $500 with a 50% commission - you can earn $250 per sale. This is much higher than commissions on physical products due to the high profit margins.

You always share valuable messages with your readers, Jon. Sharing your wisdom and what you’ve learned from your experiences is appreciated. I still recall one of your suggestions in your original April 2014 version of this post to begin by offering services. I followed your advice and learned loads of insight from conversations with clients and referral sources. It’s interesting that you mentioned your success with guest webinars in the original post and with hosting webinars on your own site in this post. Hmm… It may be worthwhile to think about growing blogging businesses by speaking more often with your current or potential audience. ~Keri


A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
Keep in mind that making money from your blog takes time. After all, there is a reason that learning how to make money from a blog is the last step in my guide. You need to make sure you have followed all the previous steps perfectly in order to give yourself the best chance of earning a substantial income from blogging. This will not happen overnight, but most bloggers find that the work itself is rewarding enough to continue on the journey.
• WordPress.com: Not to be confused with WordPress.org which allows you to create your own website, WordPress.com is a free basic blog hosting service that's easy to use. However, you will have to put up with WordPress ads and branding unless you pay a monthly fee, and you can't put advertisements on your site. There are also limited options for customisation and expansion
×