I’m having a hard time wrapping my head around this one. I was blown away that you don’t have ads on your site. I have ads on my site and I’m reading along thinking your advice is to forget the ads and sell products. As a food blogger, my mind goes to e-cookbooks, actual hold-in-your-hand cookbooks, books on how to start a food blog and how to do food photography. But according to this post, those I should sell later…the cheaper products. I can’t think of what “services” I could offer, other than offering to come over and cook for them (not happening) and I’m not quite an expert at offering services of personally coaching someone’s food blog. Maybe I’m just too green for that 🙂 Am I missing the point?

The time you invest to make any significant amount of money is the same amount of time it takes to build a course or other offerings. If you want to make good money with ads (in the thousands), then you need to get 100s of thousands or millions of pageviews a month. This takes time and in that time you could just as easily build up your mailing list, create an infoproduct and make thousands whenever you want.
Great article. I recently came back into blogging. I hadn’t realized how much I had learnt from my first attempt. Now with the new blog I started about a month ago, I am seeing an increase of traffic everyday which is quite surprising and very exciting. So I have been reading all over how to monetize a blog. Your article is excellent and in-depth. Thank you for sharing I will definitely be using some your advice. Blessings.

Your newsletter is all yours. Unlike social media sites, your newsletter and email subscribers are all yours, and you have their undivided attention. You don't have to worry about algorithms not displaying your content to readers, and this is because they are your email subscribers. You aren't fighting with anyone else to have them see your content.


Just thinking aloud here – but maybe you could put a guide together to help people choose the best art for their homes? Maybe in time offer a consultancy service – I bet there are some people who would pay someone to choose the art for them? I’ve seen that you are a self-taught artist – able to offer courses/consultancy on helping others learn art?

Your newsletter is all yours. Unlike with social media websites like Pinterest and Facebook, your newsletter and email subscribers are all yours, and you have their undivided attention. You don't have to worry about some social media algorithm not showing your content to your readers, as they are your email subscribers so you aren't fighting with anyone else to have them see your content.
In my opinion, the most important way to let yourself know is through networking. As an IT Professional for over 20 years (way before social media sites) I’d seen how human interaction has evolved, but the basics remain the same. Everyone wants to get known and recognized and if you want to get yourself or your product/services out there, you have to network with others respectfully and also help others. Networking is not a one-way street, you have to contribute by collaborating with others. This is how you get to promote yourself or a product/service.
WordPress also have a variety of plugins that make it easy to put social sharing buttons on your blog posts. Some people like to limit the number of plugins they use on their WordPress blog because it can slow the blog down and it can open your blog up to more attacks, butt a social sharing plugin is one that should have high priority if you do choose to use plugins.

Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.
Great information altogether, but my main question still hasn’t been answered. I think I have Pinterest figured out and my traffic is gradually growing. I haven’t reached 5000 views per month yet but right now it seems like I will get 1000 page views in August and I started Pinterest mid-July with 0 views. I’m sure could be better, but not too bad either.
And so, I guess my question here would simply be–would a person who follows your blog about TV shows be interested in paying for a TV-related webinar you created? Would a person who follows your blog about vinyl record collecting want to buy an online course from you? Would a person who follows a travel blog you created want to call you up for coaching lessons?
Affiliate marketing is my absolute favorite way to make money blogging. I love it because it can feel quite passive. You can create just one blog or social media post, which can potentially still earn you money years down the line. Now, you will have to maintain the post and keep generating traffic to it. Still, affiliate marketing allows me to relax a little and enjoy life more, all while knowing that I am earning a great living by promoting products that I use and enjoy.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
Don’t get me wrong I have made many mistakes along the way but once I knew what I was doing it became a lot easier and more enjoyable. Many of my friends have emailed me or called me to find out more about “What Jamie Does”, but it can be a little hard to sink in at first as to how you can actually make a real income from running a successful blog(s). Therefore I have decided to create this guide for my friends, family, email subscribers and anyone else who wants to start doing “What Jamie Does”.
Create a schedule for one month full of topics and the dates they will be published. I like to make sure I have a good variety of topics covered each week on Making Sense of Cents. For example, I don't usually like to have a week full of making money ideas. Instead, I like my posts to vary between making money, saving money, life improvement, and so on.
Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.
I’m trying to get going for the minimum cost in the first instance. So, my question; is it possible to have more than one blog (or niche) attached to a single website? I have been advised it will cost around £250 for a basic WordPress site (once you have domain, hosting, theme etc). I have done a lot of work with small businesses as an advisor and specialise in marketing. I’m considering offering online courses and e guides. however, I would also like to blog about my hobbies of walking and motor homing. It’s just where to start!
Thanks for the tips! I just started by blog last month and am deciding the route I want to go for monetizing. I have a few affiliates setup, but I’ve been going back and forth on adsense. I appreciate your opinion against using it, my feelings are similar. I also really like your infographic. Did you create that yourself or pay someone else to? I would be interested in how to go about making something like that. Thanks!!
In other words, Jon is an incredible writer, communicator, and hard worker–no question. But you’re in the business of helping other people make money. You’re not, by contrast, a travel blogger. You’re not, by contrast, helping to teach people how to buy their first pet. You’re not, by contrast, an entertainment blogger writing about Rihanna and “True Detective.”
With the free version of WordPress, you don’t really have that much freedom to make changes to your site. Plus, WordPress actually owns your site if you use the free version (meaning, your site is technically not even yours). With the free version of WordPress, your website link even looks unprofessional; instead of a .com ending, your site will look like “yourwebsite.wordpress.com”.

I will quibble on one point though, your comment about BBT getting 13,000 subscribers before launching even though you “had nothing but a coming soon page and an invitation to join our email list.” As I recall, you also had a freakin’ awesome video on that page as well that just made people yearn to give you their email address, even without knowing a thing about BBT. So that didn’t hurt, either. ; )
As an affiliate marketer, you promote someone else’s product or service to your readers. You link to that product or service using your unique affiliate link. When, someone clicks through that link and makes a purchase (or completes a desired action set by the company), you earn a commission. There are thousands of affiliate programs to join. Some I participate in:
Write content on your blog that is helpful and informative to people who are reading your page. By focusing on one niche, you will be able to focus your content on just one particular market and draw in an audience that is interested and devoted to that niche. You will soon learn that targeting a specific niche has a whole load of benefits that can help you out.
Jon, thanks for this awesome post. My question is, what do you think of blogs who ask for donations or claim to sustain themselves by them? (Also books and products). But what do you think about the donation itself and if you´re pro-donation, when is a good time to start asking for it in a blog? Thanks a lot for your time. Hope some day I can meet you Im from and live in Mexico
These three factors will determine the amount of money you make. Estimating exactly what you will make is pretty difficult, but a high traffic blog on the right topic has the potential to bring in several thousand dollars every month. Of course, many people earn less than this, and some earn even more. In fact, it has been estimated that some top AdSense publishers earn nearly $2 million per year just from AdSense.
Disclosure and quick heads up – I started my first blog on Bluehost and have now partnered with them to get you a big discount rate. If you make a purchase through this or any of the links on this post I’ll earn a small commission at no extra cost to you. I still think a self-hosted WordPress blog is the best way to start a successful blog and build a business!
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