For example, Erica Tannen, a former retail executive and founder of The-e-list.com, describes her site as “an excruciatingly opinionated guide to the Connecticut shoreline and best Connecticut shopping.” The hyper-local blog, which now has over 16,000 free e-newsletter subscribers (the money comes from ad revenues) and 74,000 monthly page views, includes reviews of restaurants, shops and tourist attractions, as well as notifications about sales and events.
I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
You always share valuable messages with your readers, Jon. Sharing your wisdom and what you’ve learned from your experiences is appreciated. I still recall one of your suggestions in your original April 2014 version of this post to begin by offering services. I followed your advice and learned loads of insight from conversations with clients and referral sources. It’s interesting that you mentioned your success with guest webinars in the original post and with hosting webinars on your own site in this post. Hmm… It may be worthwhile to think about growing blogging businesses by speaking more often with your current or potential audience. ~Keri
Affiliate marketing is my absolute favorite way to make money blogging. I love it because it can feel quite passive. You can create just one blog or social media post, which can potentially still earn you money years down the line. Now, you will have to maintain the post and keep generating traffic to it. Still, with affiliate marketing, I can relax a little and enjoy life more, all while knowing that I am earning a great living promoting products that I use and enjoy.
Affiliate sales comprise a large chunk of revenue for most big-name bloggers. For instance, Pat Flynn made $53K last month from affiliate sales, compared to "just" $9,500 from book sales. In general, look for affiliate products with higher price points; web hosting companies are a great choice if it makes sense in your niche, with payouts of anywhere from $60-$130+ per signup.
Hey Isabel. I would definitely create your blog in your native language if that is the one that you write better in. If your English grammar isn’t impeccable, you will have a hard time getting a loyal audience of English speakers. A blog written in English has the potential for a larger audience, but a blog in your native language will have less competition and the potential for a far more LOYAL audience. I hope that helps!
Warning: : When I say be sincere, I mean it. People can smell an insincere pitch a mile away. I was guilty of this when I first started blogging. If you start out becoming friends with other bloggers first, sometime in the future they will help you with your eBook launch, promoting your blog, your course, giving you an introduction to someone – whatever – because you’re friends.
NOTE: I’ll get into this in the section on Helping Other Bloggers, but be sincere in your help. If you only seek out to get something out of someone else, you won’t form a relationship with that person. I’ve liked Stephanie’s blog and content since I first saw it. She has an amazing story of being broke in New York City, and she’s built this amazing personal finance business in just a couple years. I help Stephanie because I like Stephanie, not because I want or expect to get anything out of the relationship.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.
Thanks for such a great post! I’m a newer blogger but have made a little money as a influencer, from my decent sized Instagram page (@Msheatherlynne). I’ve always been passionate about fashion so took the step to create my own blog a few months ago, and boy has it been an adventure (i.e. not nearly as easy as I thought it would be, especially monetizing). It would be an honor if you ever have time to drop by my blog! 🙂
More and more companies are starting to advertise with online influencers on their blogs, social media accounts, and more, and I expect this to just continue to grow well into the future. Whereas in the past, it was mainly celebrities that companies advertised with, but now, it is actually shifting to bloggers and other online influencers (such as Youtubers and Instagrammers!).
Consider affiliate programs. By finding an affiliate program suitable for your blog, you agree to provide links to a company's products, and in return are paid for each reader who makes a purchase after following your link. You can find specific companies by searching an affiliate directory such as ClickBank, or by searching individual company websites for affiliate programs. Consider these factors before you choose an affiliate program:
really great article, thanks Jon. I particularly like #1 – it’s the mindset shift that we all need to step up and “play” at the level to generate substantial revenue. Reversing the sales funnel is also very smart and makes a lot of sense. It’s easier to make one $3,000 sale than making 300 $10 sale – although putting a $10 product out there is less scary than selling a $3000 service – again, it’s all about the mindset.
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.
If you’re passionate about something, it will show in your content. Readers will be able to see your genuineness and will be attracted to that. This is probably the most important thing you will learn about blogging. You can try everything in the world and use every tool known to man to be successful, but if you’re not genuine, people will see right through it.