OK, I’m going to show my age…a couple of decades ago, the public relations profession was in trouble and thoroughly misunderstood. As a profession, it lacked luster. So, the pros (me among them, though I was a cub then:) worked on a national public relations campaign for public relations. It worked. Public relations became recognized as a true profession, though there were and still are nitwits that don’t get it.
Track current trends - What stuff is in the media right now? It's good to pick a topic with longevity (you don't want something that will fall out of fashion), but if you can piggy-back on a trend early on, you can quickly establish yourself as an expert on it before anyone else. Searching #journorequest on Twitter shows what kind of people/topics journalists are currently reporting on
Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.

Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.
Thanks for such a great post! I’m a newer blogger but have made a little money as a influencer, from my decent sized Instagram page (@Msheatherlynne). I’ve always been passionate about fashion so took the step to create my own blog a few months ago, and boy has it been an adventure (i.e. not nearly as easy as I thought it would be, especially monetizing). It would be an honor if you ever have time to drop by my blog! 🙂
Adsense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
Disclosure and quick heads up – I started my first blog on Bluehost and have now partnered with them to get you a big discount rate. If you make a purchase through this or any of the links on this post I’ll earn a small commission at no extra cost to you. I still think a self-hosted WordPress blog is the best way to start a successful blog and build a business!

The truth is, it's not as easy to carve out your space on the web and make a name for yourself as a blogger today, as it was back when blogging was brand new. And it takes a lot of time to build your audience to the point where it's successful. (The most successful, multi-million dollar blogs today were started around 2005 or earlier.) So it's definitely not something you can get rich quickly with, though many people do work on their blogs full time.
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
really great article, thanks Jon. I particularly like #1 – it’s the mindset shift that we all need to step up and “play” at the level to generate substantial revenue. Reversing the sales funnel is also very smart and makes a lot of sense. It’s easier to make one $3,000 sale than making 300 $10 sale – although putting a $10 product out there is less scary than selling a $3000 service – again, it’s all about the mindset.
Once you setup your account on AdSense you will be given a code to add to your blog. This code will automatically display advertisements on your blog from companies who are part of Google’s advertising network. You may see ads from small companies related to your topic, or you may see ads from large companies that are completely unrelated to your topic.

These are some of the best I have read in a while Jon. Well, am a blogger in a relatively different online environment – Africa to be precise. Some things just don’t work out over here – ebooks no one buys them, mailing lists, no one joins them and very few people are willing to pay you to teach them anything. Hopefully, over time I will find the right formula to bissect this difficult market.

This is the strategy that most bloggers start with when looking to monetize their blog. However, keep in mind you're not limited to selling banner ad spots (which is generally an ineffective strategy these days). Consider other areas you could rent out: space on your pop-up box, social media headers, the "P.S." on your email newsletters...think outside the box (quite literally).
Affiliate marketing is my absolute favorite way to make money blogging. I love it because it can feel quite passive. You can create just one blog or social media post, which can potentially still earn you money years down the line. Now, you will have to maintain the post and keep generating traffic to it. Still, affiliate marketing allows me to relax a little and enjoy life more, all while knowing that I am earning a great living by promoting products that I use and enjoy.
Don’t get me wrong I have made many mistakes along the way but once I knew what I was doing it became a lot easier and more enjoyable. Many of my friends have emailed me or called me to find out more about “What Jamie Does”, but it can be a little hard to sink in at first as to how you can actually make a real income from running a successful blog(s). Therefore I have decided to create this guide for my friends, family, email subscribers and anyone else who wants to start doing “What Jamie Does”.
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