The answer is yes. However, I would caution against it. The reason is, when you use a free service, you don’t have as much control over your blog—the free service does. This can be risky, especially if you will rely on your blog for income. A self-hosted WordPress blog is my recommendation and can be started very inexpensively. See my step-by-step tutorial here.
Make it easy. My blog name isn't the easiest for a person to spell, and even I sometimes jumble it when I'm spelling it to someone. So, my top tip would be to make sure that it is easy to type. I've seen blog names that are extremely long, contain words that are difficult to spell, and so on. Instead, you should make it as easy as possible for your readers.
A landing page is just a page on your blog that you don’t post in the regular blog section. In this case, however, it might be a really big piece of long form content either about the affiliate product or, better yet, one that just mentions the product as a small but integral part of the whole article. For example, your affiliate product might be a great yoga mat and your article might be a complete beginner’s guide to yoga.
Warning: : When I say be sincere, I mean it. People can smell an insincere pitch a mile away. I was guilty of this when I first started blogging. If you start out becoming friends with other bloggers first, sometime in the future they will help you with your eBook launch, promoting your blog, your course, giving you an introduction to someone – whatever – because you’re friends.
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.
I would much rather go back to cleaning a gym than offering some crappy dieting product that doesn’t work. I know a lot of people reading this need to make a bit of extra income quickly, but it’s very important to not ruin your blog’s long term brand and image over a few quick dollars. Even if you have to work a basic entry job offline for a while it’s a much better option.
Loved this article. I do get caught up with wasting time sharing to Twitter and Facebook and not seeing the traffic. I had my 1st Blogiversary in Nov 2014 and am getting a lot of positive feedback but not seeing the traffic. How do you get on some guest blog spots? We have an 1820 Farmhouse and do most of the work restoring the house and also I have a passion for cooking so I do a lot of food presentation and recipes. Love to hear what you think at BeFedAgain.com
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
As always, a fantastic post Jon. Have just shared on G+ with the comment that you are simply the best at what you do. I love your style, and the practical advice is invaluable. I was particularly interested in your downplay of using twitter, FB etc to hope to grow your blog, but what you said makes total sense. As someone who is building an author’s platform prior to publication, I’d been hesitant to sell products, but no more. Thanks so much for your inspiration.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
Just make sure that the e-book builds on your blog output—don’t simply rehash what they have already seen! After all, these people are now paying customers and will get upset with old information. Later on, as you become more established and your archived material becomes more extensive, you can poll your readers to learn what topics they’d be interested in learning more about and interested in purchasing.
Thanks heaps. Really honest and helpful information and makes me want to get into making mine happen again. Time off from Uni soon so more time to devote to it. I like the point about adding something that you feel is good. What’s the point in getting to where you want to go if you have to do so at someone else’s expense? There’s already enough of that in the world now so why add to it. Better to make yourself stand out by being someone who doesn’t do that. Perhaps that’s why I like your blog. By the way, I can truly say that “I hate Uni too.”
In-depth tutorials are great for getting links and social shares. However, they can also be a great way to earn money on your blog. There are a number of ways you can make this happen - include affiliate links for the products you use in your tutorial; promote your own products in the tutorial; write a tutorial to promote an advertiser's product (just be clear that it's a sponsored post), etc.
wow!! i am really overwhelmed with this article, i just got an affiliate ad and decided to check it, and i browsed through and found out that i can add my code to my website blog, of which i had none, so i googled on how to set up a blog to do the business and also make money to support myself and family and i got this web. it blew my mind and as i am starting i am sure to use the ideas u have given and explore. and i pray to be successful in it in Jesus Name. Special Thanks to Jessica Knapp and God Bless YOU.
Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
You always share valuable messages with your readers, Jon. Sharing your wisdom and what you’ve learned from your experiences is appreciated. I still recall one of your suggestions in your original April 2014 version of this post to begin by offering services. I followed your advice and learned loads of insight from conversations with clients and referral sources. It’s interesting that you mentioned your success with guest webinars in the original post and with hosting webinars on your own site in this post. Hmm… It may be worthwhile to think about growing blogging businesses by speaking more often with your current or potential audience. ~Keri
Affiliate sales comprise a large chunk of revenue for most big-name bloggers. For instance, Pat Flynn made $53K last month from affiliate sales, compared to "just" $9,500 from book sales. In general, look for affiliate products with higher price points; web hosting companies are a great choice if it makes sense in your niche, with payouts of anywhere from $60-$130+ per signup.
really great article, thanks Jon. I particularly like #1 – it’s the mindset shift that we all need to step up and “play” at the level to generate substantial revenue. Reversing the sales funnel is also very smart and makes a lot of sense. It’s easier to make one $3,000 sale than making 300 $10 sale – although putting a $10 product out there is less scary than selling a $3000 service – again, it’s all about the mindset.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.
Of course this is just my own personal interest, you may be a keen amateur photographer, a budding cake decorator or want to write about travelling across Australia. So, carry out your research online by looking at different websites in Google and even on social media sites such as Facebook or Pinterest to see where the money making niches are, where the people are and if these niches are growing or shrinking. It will save a lot of heartache later down the line.
Some blogs are focused on getting paid to provide links to news articles, company stores, or other third party websites. The most financially successful of these range from the Drudge, a blog composed almost entirely of conservative-leaning news links, to Smashing Magazine, a site that provides advice and product reviews to help software developers.
Consider affiliate programs. By finding an affiliate program suitable for your blog, you agree to provide links to a company's products, and in return are paid for each reader who makes a purchase after following your link. You can find specific companies by searching an affiliate directory such as ClickBank, or by searching individual company websites for affiliate programs. Consider these factors before you choose an affiliate program:
This is all great information from someone who has had connections and still has connections for year. If you never worked at copyblogger you’d have a real job. In other words…you got lucky and the other 1988098804880979 million bloggers out there won’t have your right place right time luck and therefore won’t have your connections and therefore won’t make this kind of money. Your bragging is embarrassing and shameful!
Thanks for the tips! I just started by blog last month and am deciding the route I want to go for monetizing. I have a few affiliates setup, but I’ve been going back and forth on adsense. I appreciate your opinion against using it, my feelings are similar. I also really like your infographic. Did you create that yourself or pay someone else to? I would be interested in how to go about making something like that. Thanks!!
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
In my opinion, the most important way to let yourself know is through networking. As an IT Professional for over 20 years (way before social media sites) I’d seen how human interaction has evolved, but the basics remain the same. Everyone wants to get known and recognized and if you want to get yourself or your product/services out there, you have to network with others respectfully and also help others. Networking is not a one-way street, you have to contribute by collaborating with others. This is how you get to promote yourself or a product/service.
Jaime, great article that you have posted on how to make money with blogging. Lots of informative concepts which a lot of other blogs would have over complicated but you have made it so simple that I find it so easy to read and take notes. I like it how you have broken it down to steps to follow which is great for the first time blogger just getting started in what appears to be an Internet jungle.
If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.