Thanks for such a great post! I’m a newer blogger but have made a little money as a influencer, from my decent sized Instagram page (@Msheatherlynne). I’ve always been passionate about fashion so took the step to create my own blog a few months ago, and boy has it been an adventure (i.e. not nearly as easy as I thought it would be, especially monetizing). It would be an honor if you ever have time to drop by my blog! 🙂
Fortunately, there are many resources available to help. In addition to the BlogHer events and site, some of my personal favorites for learning tips on writing compelling content, marketing and monetizing are Fizzle.com, MichaelHyatt.com and Problogger.net. All three provide lots of free advice (and more in-depth training and support is available for a fee).
This post was so good that I had to sit in my car and keep reading after I left work, here in the garage. Ha! What caught my attention is the funnel analogy and the webinars. Starting with the expensive first, then offering the less expensive. Brilliant. Also, I want to do webinar but am not sure how to get started. But dammit if I’m not going to think of how to move in that direction! Thanks for the kick in the butt, Jon! 🙂

Google Adsense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind Adsense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.
Please let me know if there is anything that I have missed in this article or if you still feel a little bit confused. I really like learning about what problems you’re facing and will do my best to help you out if I can. Also, if you know of an effective way to make money in the early days it’d be great if you could share it. Please leave a comment below and let me know.
This is fascinating. I´ve been working in illustration for a couple decades now but i always lacked promotion skills over the web i guess. I thought that blogs were dead and gone and facebook and twitter was all that mattered nowadays but now i can see i was wrong to ditch my own personal blog for which i haven´t posted a single thing for five years or so…but even without posting i noticed today that i have around 25.000 visitors and people keep coming back… i definetely need to start paying atention to my blogs…
More and more companies are starting to advertise with online influencers on their blogs, social media accounts, and more, and I expect this to just continue to grow well into the future. Whereas in the past, it was mainly celebrities that companies advertised with, but now, it is actually shifting to bloggers and other online influencers (such as Youtubers and Instagrammers!).
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.
Google Adsense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind Adsense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.

So yeah, it sucks. It’s the truth. But sometimes we need to do things that “suck” in order to get us where we want to be (which means being okay with were we are now, but not being content with it). The truth is, though, working part-time helps me pay rent and gives me food and shelter, and allows me to scrape by and focus on what really matters, and that’s working towards my dreams and writing every day I can.
The time you invest to make any significant amount of money is the same amount of time it takes to build a course or other offerings. If you want to make good money with ads (in the thousands), then you need to get 100s of thousands or millions of pageviews a month. This takes time and in that time you could just as easily build up your mailing list, create an infoproduct and make thousands whenever you want.
My understanding is that you have to subscribe/pay for the business version of Word Press in order to use any of the monetizing functions. I think you should clearly state this in this article at the beginning. I think there is a degree of bait and switch here if people are just signing up for the free subscription and then finding out they have to pay for a subscription to make money. I am ok with that, it just needs to be stated up front everywhere.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.

Use a contextual ad service. Once your blog contains high quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.

Just started an idea and discovered your info. Very helpful. I am over 50 and a little late in the tech game because of past jobs that required little or no time in front of a computer. I am a very good writer with many a published article to my name over the years BUT now journal writing by hand does little or no good in the world of tech. When I get this blogging thing going, it is gonna explode.
Hi Jamie, this is great. I am totally new to the idea of blogging for myself and your website is clear and jargon free. From everything I have read, it seems it’s about having a subject you are either very knowledgeable in or are passionate about and then sharing that information with other people who may find it useful through blog posts. Once the audience are there, then looking at ways to monetise through audience numbers, if I’ve got it right?
In-depth tutorials are great for getting links and social shares. However, they can also be a great way to earn money on your blog. There are a number of ways you can make this happen - include affiliate links for the products you use in your tutorial; promote your own products in the tutorial; write a tutorial to promote an advertiser's product (just be clear that it's a sponsored post), etc.

For example, Erica Tannen, a former retail executive and founder of The-e-list.com, describes her site as “an excruciatingly opinionated guide to the Connecticut shoreline and best Connecticut shopping.” The hyper-local blog, which now has over 16,000 free e-newsletter subscribers (the money comes from ad revenues) and 74,000 monthly page views, includes reviews of restaurants, shops and tourist attractions, as well as notifications about sales and events.
Be aware that many blog hosting services only allow their proprietary contextual ad service, and may shut down your blog if you use one not made by the host company. If you are hosting your own blog, you should research contextual ad services and choose one that shows appropriate ads. Some allow pornography or other ads that may not be suitable for your blog.
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
×