Warning: : When I say be sincere, I mean it. People can smell an insincere pitch a mile away. I was guilty of this when I first started blogging. If you start out becoming friends with other bloggers first, sometime in the future they will help you with your eBook launch, promoting your blog, your course, giving you an introduction to someone – whatever – because you’re friends.
One example is this: since our blog is a sub-domain for my wife and I’s boutique beach resort, nobody seems to want to touch me as a guest blogger. I get the same response every time “you’re commercial and so you’ve got to pay for a sponsored post”…and while yes, we are commercial and not a private blog per se, we’re a tiny family run business and 95% of private blogs are striving to be commercial, whether they’re associated with a company name or not. 

The point that especially resonated with me was the patience factor. This blog/website business is a huge undertaking and your message served as a helpful reminder that it takes time to build. I’ve been frustrated by the amount of traffic since my launch in February, but your post reminded me to readjust my expectations and just keep investing my time and energy in this. Thanks for the helpful insight! For the next few months, my focus is on just building quality content and then I’ll figure out if there’s a way to offer a service from my site…still trying to come up with that!
So I put in my request to go part-time. And although I work at a different store now and it’s a bit boring at times, it’s closer and gives me an extra day to work towards blogging every day, so I’ve been focusing my efforts fully on growing my network, reaching out to others for interviews and questions, and doing guest blogging. And so far, just seeing my name up on other blogs skyrockets my confidence, even if I may not be where I want to be right now at this very moment.
Hello Jon, the lessons are detailed and comprehensive. Frankly speaking, I have never read a blog post that carefully like today and I really benefit a lot from it. However, I still have a question regarding to this post, that is, if I am not an expert in any field, what kind of blog (topic for blog) should I start with and how to get enough traffic to my blog? I agree with you that we should not sell ads but should sell our own products or affiliate products via our blog. However, if I cannot teach others something and my blog doesn’t have enough traffic, how can I sell my products or the affiliate products to my readers? Anyhow, I will still focus on your blog and hope I will learn more valuable knowledge through your blog.
Just thinking aloud here – but maybe you could put a guide together to help people choose the best art for their homes? Maybe in time offer a consultancy service – I bet there are some people who would pay someone to choose the art for them? I’ve seen that you are a self-taught artist – able to offer courses/consultancy on helping others learn art?
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.
Your newsletter is all yours. Unlike with social media websites like Pinterest and Facebook, your newsletter and email subscribers are all yours, and you have their undivided attention. You don't have to worry about some social media algorithm not showing your content to your readers, as they are your email subscribers so you aren't fighting with anyone else to have them see your content.
Quality content is content that people can engage with and find useful. Your content should help readers and bring them value. Your blog needs to have interesting, helpful content that people would be willing to recommend or share with their friends. The format, structure, layout (and, of course, the writing itself) will all determine the quality of your blog.
More and more companies are starting to advertise with online influencers on their blogs, social media accounts, and more, and I expect this to just continue to grow well into the future. Whereas in the past, it was mainly celebrities that companies advertised with, but now, it is actually shifting to bloggers and other online influencers (such as Youtubers and Instagrammers!).
Building a Framework – Abby Lawson is a successful blogger and has written an ebook about starting a successful blog. It's FULL of amazing information, and it's affordable. She's a friend of mine (and we're in a mastermind together!) and I can honestly say that she knows her stuff! In her ebook, she teaches technical advice, how to write engaging content, networking tips, social media strategies, monetization tips, and more.
Thanks heaps. Really honest and helpful information and makes me want to get into making mine happen again. Time off from Uni soon so more time to devote to it. I like the point about adding something that you feel is good. What’s the point in getting to where you want to go if you have to do so at someone else’s expense? There’s already enough of that in the world now so why add to it. Better to make yourself stand out by being someone who doesn’t do that. Perhaps that’s why I like your blog. By the way, I can truly say that “I hate Uni too.”
Just be aware that affiliate marketing with the wrong company can damage your brand. For instance, I started my blog w/ Blue Host because of Pat Flynn’s recommendation – which I am sure he was paid for. I am now on day 5 of my site, and e-mail being down, with NO estimate from Blue Host as to when it will be back up. As a consequence, I wouldn’t buy a thing he suggested or endorsed, because of my experience with someone he put his seal of approval on. Blue Host has a HORRIBLE reputation among the community, and I even wonder if anyone would “recommend” them unless they were being paid.
Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.
Now, I had a question. I am just 14 years old and I am entering the blog-o-sphere as an intermediate. Now, you may check my blog “theartofvk(dot)com.” I write how to articles mostly and also try to do videos as I am not a native English speaker it get’s difficult for me. When I read post on BBT I find it really interesting but How To articles… umm.. are they nice enough? How To article probably don’t keep people engaging do they? I am recently also trying guest post and on my 5 attempt my article was accepted at Hongkiat.

In my opinion, the most important way to let yourself know is through networking. As an IT Professional for over 20 years (way before social media sites) I’d seen how human interaction has evolved, but the basics remain the same. Everyone wants to get known and recognized and if you want to get yourself or your product/services out there, you have to network with others respectfully and also help others. Networking is not a one-way street, you have to contribute by collaborating with others. This is how you get to promote yourself or a product/service.
Hi Sam! I love your site. We should definitely connect. I’m a school counselor and recently launched a site for parents to address pertinent teen topics. Like you, I struggle with the ultimate service I’d eventually offer on my site, but Ramsay’s idea is a great start. He’s absolutely right that people are looking for fresh content for their sites! Best of luck to you and I hope we can collaborate.
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