Framework. There are several WordPress theme frameworks on the market, but Genesis is without a doubt the best and most flexible choice. Genesis is the first half of your theme. Many themes merely handle the aesthetics of your new blog, but Genesis provides a necessary foundation for your Child Theme. Simply go to StudioPress and purchase the Genesis Framework.
There was a story on the news here just yesterday about a lady who has breast cancer started a blog to document the process and how much it had caught on and helped people. I think if it’s personal, but at the same time medically accurate and helpful, it could be of great use to people.
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).
Of course this is just my own personal interest, you may be a keen amateur photographer, a budding cake decorator or want to write about travelling across Australia. So, carry out your research online by looking at different websites in Google and even on social media sites such as Facebook or Pinterest to see where the money making niches are, where the people are and if these niches are growing or shrinking. It will save a lot of heartache later down the line.
Sunday funday. Taking it easy before I hit the lightroom harder than ever. The work never ends. Loving the newest blog post. If you haven’t seen it then you should :o) More abandoned pictures very soon. Thanks everyone for all the support.
Forget about short little updates and start working on longer content that solves problems and provides so much value that people can’t help but share it with their friends. Here’s a little guide I made that might help you get started.
You might also want to check out my post about blog design dos and don’ts. There are good tips in it, but it also mentions the free theme I recommend: GeneratePress. Read How to Install a WordPress Theme to set it up.
Having said that, if you’re targeting a supersaturated audience, one way to “niche” yourself is with a unique style of writing. You can probably think of lots of examples where humor, style, or oddness make a particular blog memorable.
My best tip would be to make a list of the other authors you follow that seem to be using this strategy. Figure out what they’re doing, what people like about it, and then try to find a way to do it a bit differently. Getting your own domain and host is a good start, but you need some ideas about how to grow it based on a distinctive strategy.

I first learned about blogging back in college when I was lucky enough to sell a couple for 5-figures. Since then I’ve been so fortunate to work full time from my couch! I honestly don’t say this to brag, but just to show you how powerful blogs can be for changing your career or revitalizing your existing business.
Over time, this information will help you hone in on your blog’s goals, get specific about your niche, write more posts your readers want to see, develop relationships with sites that link to you, and eventually sell advertising.
Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.
Here at Smart Blogger, our products cost $9,997, $1,997, and $997, $497, $197, and $47.  We started on the expensive side first, and we gradually worked our way down. It’s been much, much more profitable this way.
We can’t stress enough how important your page load speed is. Many site visitors will leave immediately if your page takes longer than 3 seconds to load. Talk about impatient, right? With so much information available online, people aren’t going to wait for it from a website that takes too long to load.
Start by thinking carefully about the type of reader you’d like to have read your blog. You might like to create an avatar of that reader (sometimes called a reader persona or profile) to help you work out who you’re trying to attract.
Thank you so much for this post! I am one of those people who decided to blog full time for a living and am loving every thing about it regardless of the lack of time, social life or sleep. I truly believe that we have an opportunity to do what we love for a living. I will definitely start guest posting more often (I’ve only done a few).
Companies don’t offer free blogs out of the goodness of their hearts. They still want to make money somehow. If you’re only using their free service, they’re not making money from you. Therefore, they don’t have a lot of incentive to keep you happy. Sometimes this means you’ll have little to no support. Other times it means you’ll be badgered with offers for their paid-for products.
Joomla is free but you will need domain (about $14.99/year) and hosting (usually starting from $7.99/month) to use it. If you use SiteGround, then you can get started for $3.95 per month, and you will get a free domain.
Create a digital business that can be promoted through your blog. For example, many of my graphic design clients are people who have found me through my blog. Other ideas are to create an Etsy shop or be a social media guru.
It seems we are at the same juncture for professional blogging. It strikes me as a positioning opportunity for professional blogging. You have generously done as much or more than anyone I know to move the profession forward. I want to be part of that process. Perhaps, destiny calls.
That’s one hell of a promise. Just to put a dollar value on it, you could probably sell a blog with 10,000 subscribers for at least $100,000 in most markets. So, I was essentially promising them $100,000 of value in exchange for only $10,000.
I found your tips really helpful but I have one question I live in the UK I would love to start blogging but is it possible to open blog in the UK and able to convert the language and menus in to polish ? Or do I have to open it the polish language? 😄
Now, once you and I have taken advantage of that info. (and I am still in the process of launching) then we will be in a better position to either thank Jon or criticise him. Of course, timing is almost everything but with the amount of free flowing, easy to read, writing that Jon provides, which is the hallmark of all good communications, plus incorporating such useful content, then I like to think that if we could follow that example then eventually we (yes, you and I, Bill) would be rewarded with fans and finance.
This sounds a bit similar to my experience, however with a better ending. I accidentally signed up for their WordPress account only to discover I couldn’t do really anything else with the account. I wanted the full (cPanel) version. I called them up and they very graciously switched me at no charge. And, I can still do WordPress on my account.
None of these tools are difficult to use. For example, if you’re inserting a link, this dialog box will pop up. Simply highlight the text you want to link to, click the Insert Link button, and input the Link URL and what you want the the link to say when a cursor hovers over it.
When I try to install WordPress, I am told that my files will be overwritten. What exactly does this mean? Will WordPress code simply be inserted into my code (html), leaving the code otherwise intact so that my pages will be displayed as before (but now with blogging capability)? Or is there more to it?
A sponsored post is one way in which to make money from advertisers. With this type of arrangement you may be asked to publish a post that is provided by the advertiser or they may ask you to write a post that mentions them or their product – depending on your following you can expect to receive between $50 and $500 for a sponsored article.
Know what you want. When you’re interviewing somebody for your site, always enter the interview knowing what story you want them to tell. Have a Skype chat or email exchange with them, before they’re in front of a camera. Do your due diligence: ask what they’re working on, and what interesting opinions they have, and agree in advance what you’ll ask them. During the interview is NOT when you should be deciding what questions to ask.
There’s no need to complicate the process either. Develop a valuable free giveaway that people get when they subscribe to your blog, and then add a simple lead magnet like the one we use here at Blog Tyrant. It converts really well.
I went to hostgator as per your instruction. Now I am confused as to whats the difference between “Register a new domain”and Ï already own this domain”? When I try to register myname.com in the register a new domain section it just says unavailable whereas its available in the I already own this domain section. So do I need to buy a new domain name separately before proceeding to hostgator or hosting and domain name come together? Ah I am really confused, please help!
You can also add a Facebook button to your blog sidebar that people can click on to like your page. There are lots of plugins that will set that up or you can just use a text widget and an image. If you look at the very bottom of this site to the left of the footer, you’ll see my social icons that people can click on to follow me on all my social media accounts. Hopefully that makes sense!
I recently hit my 5 year anniversary at my current job it got me thinking about what I actually want to be doing with my life. I’ve flirted with the idea of starting a blog for a few years, but it’s scary! You mentioned that not only is blogging a great way to communicate, it can also help you to become a better person and a better writer. I love a good opportunity to better myself, and I think I might have to give it a try!
A great post Jon. I enjoyed reading it and learn a lot. I was particularly impressed by your take the one metric that matters. I was also surprised to find that spending time on social media isn’t a great use of a blogger’s time.