I learned this the hard way last year when I launched a new blog… it felt icky doing it but I convinced myself that it was part of growing and “getting outside my comfort zone”. I was promoting something I believed in, but it was too heavy handed because my focus was more on making money than serving my audience. I got my first unsubscribers that week… lesson learned. Not that I’ve sworn off selling, but I’m learning how to do it in a way that doesn’t turn people off.
Thank you for your advice. I’m definitely interested in applying these techniques to my make money online blog. I currently have Google Adsense on my blog and I offer advertising banner spots on my website through micro job sites. But $100k a month is awesome! I’ll even be happy with $100k a year. If I can get my blog on that level, I could quit my job and work from home. I’m re-reading these techniques tonight and applying them to my blog. Thank you so much!
The next thing you do is start sending traffic to your landing page. For example, you could go out and do guest posts and link back to this big article. You could run Facebook Ads that are targeted towards the right audience. You could link to other bloggers in the post and then email them and ask for a simple tweet. Here are some more traffic tips.
Fortunately, there are many resources available to help. In addition to the BlogHer events and site, some of my personal favorites for learning tips on writing compelling content, marketing and monetizing are Fizzle.com, MichaelHyatt.com and Problogger.net. All three provide lots of free advice (and more in-depth training and support is available for a fee).
Premium content can mean any type of content you charge for - an ebook, whitepaper, downloadable guide, etc. But what I'm referring to here is pay-gated content. Basically you just put some awesome content up behind a paywall, which means visitors pay to access it. You can get your own paywall set up in 10 minutes or less using a plugin like MemberPress or Paid Memberships Pro.
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.
Adsense is a contextual advertising network that places partner (business) ads on your website. It’s easy to set up—all you have to do is copy and paste some code given to you from Google in the places you'd like the ads to appear on your website. Google will then show ads from advertisers that are a match to the content on your website so that ideally your website visitors see relevant ads.
You always share valuable messages with your readers, Jon. Sharing your wisdom and what you’ve learned from your experiences is appreciated. I still recall one of your suggestions in your original April 2014 version of this post to begin by offering services. I followed your advice and learned loads of insight from conversations with clients and referral sources. It’s interesting that you mentioned your success with guest webinars in the original post and with hosting webinars on your own site in this post. Hmm… It may be worthwhile to think about growing blogging businesses by speaking more often with your current or potential audience. ~Keri
Anyhow, the good thing is I think we can very reasonably expect a warning before anything like that happens. Enid Hwang (one of Pinterest’s top honchos) recently spoke at the AdThrive Summit and shared that Pinterest does penalize/look down on/treat any differently an approved API partner (like Tailwind) than it would someone who is manually pinning — this has been known for some time, it was just nice to hear them reaffirm it (any conjecture beyond that is merely a rumor).
If you’re passionate about something, it will show in your content. Readers will be able to see your genuineness and will be attracted to that. This is probably the most important thing you will learn about blogging. You can try everything in the world and use every tool known to man to be successful, but if you’re not genuine, people will see right through it.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
And so, I guess my question here would simply be–would a person who follows your blog about TV shows be interested in paying for a TV-related webinar you created? Would a person who follows your blog about vinyl record collecting want to buy an online course from you? Would a person who follows a travel blog you created want to call you up for coaching lessons?
21 Strategies I Used to Increase My Monthly Page Views from 17k to 400k+ in 10 Months – Lena Gott's guide is full of great information on how to increase your blog's page views. If you are feeling stuck or if you are a new blogger, check out this resource! Lena went from 17,000 monthly page views to 400,000 and shares all of her best tips in this guide.
Use a contextual ad service. Once your blog contains high quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.
• WordPress.com: Not to be confused with WordPress.org which allows you to create your own website, WordPress.com is a free basic blog hosting service that's easy to use. However, you will have to put up with WordPress ads and branding unless you pay a monthly fee, and you can't put advertisements on your site. There are also limited options for customisation and expansion
I would like to work from home and am looking into blogging. I literally have no idea what I’d write about (I’m interested in several different things that are not related to one another) and am assuming I’d need sponsorship to actually make money. Since I know what assuming gets me, I am doing my homework before I do anything else. Thanks for all the info and any other advice is appreciated.
It all started back at university when I decided that I really didn’t want to work in a 9-5 office job that I hated. I had a dream of working for myself so I could avoid things like office politics and spend more time on things that mattered to me. I also really wanted to make enough money that I could contribute meaningfully to some charities that I’m passionate about.
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.