A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
The biggest thing to keep in mind is that making money blogging is not possible by putting your site up and letting it sit there. The “if you build it, they will come” mentality doesn’t work here, so be sure youâ€™re willing to put in the time. Most bloggers donâ€™t see a spike of income for several months (sometimes years) after starting their blog. Before you dive too deep into blogging, remember these little bits of advice:
My main concerns why I’m asking this is that I think 12 published blog posts might not be enough content for the person that lands on my page to stay on my page for too long, therefore it might be more beneficial to guest post a few months from now. Also, I’m thinking maybe it is better to invest that time in things like learning affiliate marketing rather than trying to get somebody to collaborate.
I mean, of course I’d come up with suitable content for Forbes should they wish to publish me, haha, but honestly we’d be happy with guest posting on even mildly popular travel blogs. The problem up to now, as I mentioned above, is that nobody wants to let us guest post, they want us to pay to do a sponsored post since our blog is attached to our business. If my blog was MexicoMike.com instead of http://blog.geckorockresort.com/ then it wouldn’t be an issue, but as soon as anyone sees the name of our business they incorrectly assume we’re loaded 🙂
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).
Hi Jamie, the article is very helpful. I have a question though…I searched several niches on Google Trends. they all show between 75 to 100 searches. That makes it difficult for me to choose. I blog about many things within the lifestyle category. Do I really need to pick a niche? My goal is to be a social media influencer. I’m a practising artist though.
One added benefit is that if someone clicks on a link from your website to Amazon and ends up buying multiple items (not just the item you are promoting), then you would get credit for the entire sale! Imagine you recommend a book on Amazon, your visitor goes to Amazon to buy a book - and while they're there they end up buying a new TV, a Sony PlayStation, and some other things... you get credit for all of the sales. Not only that but you also earn from any sales you make in the following 15 days from that customer.
Use a contextual ad service. Once your blog contains high quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.
Make it easy. My blog name isn't the easiest for a person to spell, and even I sometimes jumble it when I'm spelling it to someone. So, my top tip would be to make sure that it is easy to type. I've seen blog names that are extremely long, contain words that are difficult to spell, and so on. Instead, you should make it as easy as possible for your readers.
Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
More and more companies are starting to advertise with online influencers on their blogs, social media accounts, and more, and I expect this to just continue to grow well into the future. Whereas in the past, it was mainly celebrities that companies advertised with, but now, it is actually shifting to bloggers and other online influencers (such as Youtubers and Instagrammers!).
I’ve been building online businesses and e-commerce websites since 2000. I would never in my life start a new website with a “free” blogging or “free” website platform. If you do, within months your website is going to start growing, and you’re going to have to switch to a paid platform anyway. You will have thrown away all that time (and lost money in the process).
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.