One example is this: since our blog is a sub-domain for my wife and I’s boutique beach resort, nobody seems to want to touch me as a guest blogger. I get the same response every time “you’re commercial and so you’ve got to pay for a sponsored post”…and while yes, we are commercial and not a private blog per se, we’re a tiny family run business and 95% of private blogs are striving to be commercial, whether they’re associated with a company name or not.
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
Google Blogger supports advertising through Google AdSense, PayPal links, and limited affiliate links. If you use excessive affiliate links, fail to add relevant content when including affiliate links, or get paid to increase someone's search engine ranking, Google will move your blog much lower in the search rankings, greatly decreasing your audience traffic.[11][12]
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).
I have a lot of great ideas, but most of them are just thoughts and theories, and it seems that no one would want to read about, even pay for, ideas in which I am not a complete expert on. My greatest talent, perhaps, is being a prolific writer. Otherwise, I’m more of a Cliff Craven I know a lot about some things, and some about a lot of things. How does THIS make MONEY??
You always share valuable messages with your readers, Jon. Sharing your wisdom and what you’ve learned from your experiences is appreciated. I still recall one of your suggestions in your original April 2014 version of this post to begin by offering services. I followed your advice and learned loads of insight from conversations with clients and referral sources. It’s interesting that you mentioned your success with guest webinars in the original post and with hosting webinars on your own site in this post. Hmm… It may be worthwhile to think about growing blogging businesses by speaking more often with your current or potential audience. ~Keri

Lets say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition. Social media guru Jay Baer explains the concept on Copyblogger:


You are man of kind. I do blogging since 7 years ago. I didn’t earn much like others. The reason behind i didn’t gave readers value. I pushed them to click my advertising. That’s silly. But, now, i understand that readers need something useful for their life. I called it human to human approach. Not human to machine, like the way i did. E Since months ago, i read your blog everyday. Just like a breakfast at Tiffany.
When an up-and-coming band auditions to be an opening act, do you think the more famous band cares where they have played? Not really. All they care about is the strength of the audition. If the up-and-coming band is good, they get the gig. If they suck, it doesn’t matter where they played or how good everyone else says they are, they get a polite no.
IF something like that were to happen I surmise we can reasonably expect some sort of announcement/warning to the approved API partners (and probably even to the general public). I would say it’s almost impossible they’ll push through some sort of update that suppresses auto-pinned content without us knowing (at least a little) ahead of time, thus giving us time to adjust accordingly.
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.
If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.
I would like to work from home and am looking into blogging. I literally have no idea what I’d write about (I’m interested in several different things that are not related to one another) and am assuming I’d need sponsorship to actually make money. Since I know what assuming gets me, I am doing my homework before I do anything else. Thanks for all the info and any other advice is appreciated.

Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Selling physical products online can be hard to setup as you will need to deal with storage, shipping and even deal with things such as local taxes and distance selling laws. Of course a lot of this headache can be resolved by finding a company who will offer a white-label or drop shipping service leaving you to worry about getting traffic and updating the website.
If you are interested in covering a broad topic that many people already write about, create multiple specialized blogs instead and link between them when the subjects overlap. For instance, if you are a nutrition expert, write one blog about healthy weight management, another one about child nutrition, and another about growing your own vegetables.

Use a contextual ad service. Once your blog contains high quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.


As you build up your blog, expect to receive multiple sponsored post requests each day. These native ads can be a highly effective way for businesses to reach your audience in a non-threatening way - and they can be a highly effective way for you to make a lot of money. Just make sure the posts are actually interesting and relevant to your audience, and that you fully disclose the sponsored nature of the post.
At the time of this writing, I’ve been blogging for only 1 1/2 years. And most of that time I spent on my podcast and writing my book – not blogging. And yet one day I realized – hey, I can make money blogging! The last time I published my monthly online income, my blog made $40,560.20.  You can find out more reading my income reports. And I don’t say that to brag, but to show you, you can do it.
Hi, of course a freestyle blog can be profitable, you have to research the market that your audience is interested in. So what topic(s) (read: niches) do you write about. Do some research in Google and see if any ads pop up. If none, that topic is probably not a very good one. The key is to write great posts, provide great content, build an email list and research what your list is interested in (hint: use polls to check that out, let’s say if you are considering to become an affiliate for amazon and you want to promote cooking books, just an example, you could ask your subscribers to go to a poll you created about what books they love to read, and add cooking books as one of the options, plus several others, to make it more attractive, promise that they can win a reward or so, a free product or free service or even $25 will take them to your 1 minute poll). Also: learn about doing keyword research in Google keywords tool. And learn a bit about SEO done the proper way. Now don’t think you learn this in a week. It can take many years to master this art, but at least a year, if you study like crazy. Make sure your content is great, over deliver in great content, so people LOVE to subscribe to your list, offer a freebie that they will LOVE, and to find out what they would Love you can do a poll in your blog post(s) to research various interests your readers have. Then see if there are affiliate programs for that. Before my reply becomes longer then Jon’s article, I think I leave now, but you get the point…. go do your homework kid 😉 Good luck with your booming business! Believe you can do it, because you can, but you need to work hard, and learn the art of building trust and offering what your readers and subscribers Love…. Woohoo, go do your research now!
If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
However, in regards to the part-time aspect of things, I was working a full-time job and committing myself further down a path that would’ve sapped my will to create and function artistically the further and further I went down that path. So I guess you could say it all collided into one giant “mirror moment”, where I finally looked inside of myself and told my doubts you know what, I’m going to finally do this.
The point that especially resonated with me was the patience factor. This blog/website business is a huge undertaking and your message served as a helpful reminder that it takes time to build. I’ve been frustrated by the amount of traffic since my launch in February, but your post reminded me to readjust my expectations and just keep investing my time and energy in this. Thanks for the helpful insight! For the next few months, my focus is on just building quality content and then I’ll figure out if there’s a way to offer a service from my site…still trying to come up with that!
One example is this: since our blog is a sub-domain for my wife and I’s boutique beach resort, nobody seems to want to touch me as a guest blogger. I get the same response every time “you’re commercial and so you’ve got to pay for a sponsored post”…and while yes, we are commercial and not a private blog per se, we’re a tiny family run business and 95% of private blogs are striving to be commercial, whether they’re associated with a company name or not.
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