Understand the difference between total revenue and net income. Most income reports tout total revenue. Net income or profit (what really matters) is often buried in the post. I came across an income report recently with a super impressive number in the title (and Pinterest image). It was total revenue. Not until I read the whole post did I learn this blogger spent well over half their total revenue on Facebook Ads alone. On top of that, they had an extensive list of expenses. By the end of the post I realized I had netted more than they did the previous month.
One of the great things about email marketing is that it is extremely cheap. Not only is it cheap, but if done the right way it is extremely effective. It allows you to reach your subscribers to provide them with information about your blog, and you can even choose how often you send an email. It is a great way to bring in customers and experience growth in revenue, whether it gets them to click through to your site, purchase a product or service or take interest in your blog.
Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already, but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you in turn would have to buy.
If your niche doesn’t allow you to promote or build premium products (anything over around $100 per unit) then think about getting a solid mix of offerings and building it up over time. I remember Darren Rowse saying that initially Amazon Associates was a really small source of income but over the years it has really started to add up. Think eBooks, affiliates, consulting, books, etc. and you’re starting to build an income stream.
Create a schedule for one month full of topics and the dates they will be published. I like to make sure I have a good variety of topics covered each week on Making Sense of Cents. For example, I don't usually like to have a week full of making money ideas. Instead, I like my posts to vary between making money, saving money, life improvement, and so on.
Lets say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition. Social media guru Jay Baer explains the concept on Copyblogger: