My name is Scott Chow, and I am going to be your guide on this journey to building a successful blog. I have been building blogs and websites since 2002. In that time I have launched several of my own blogs, and helped hundreds of others do the same.
Hi, I am setting up a business Facebook page, but I want to put in my own category, as none of the options on the scroll down list is appropriate. I did put in the most relevant to get myself started, but now can’t find a way to put in what I actually want.
No matter which platform you choose, your blog will come with access to at least a few free themes. Squarespace is well-known for having lots of gorgeous themes, so if you value design but aren’t a designer yourself, that’s another point for the platform.
I think now that I have finally started to have a better understanding of how to provide value. My new challenge is learning how to differentiate when I’m giving “too much” value, in the case where I should have just packaged up the content and created a product.
Hi Ramsay, Happy New Year! Another great post from which established bloggers can also benefit. I’ve been getting bogged down with SEO recently so I’m glad of the tips in the comments thread about keeping it, mostly, simple and concentrating on good, long form content. I have a couple of questions. 1. in 2018 do you think narrowing down to a specific niche is super important or is multipotentialite blogging still going to be effective? Yikes – I know I need to work on my strategy 😉 2. I notice when I click on a link in your posts the new post doesn’t open up in a new window – evidently this isn’t an important back-end consideration for you, and perhaps something you do intentionally? 3. For selling a blog would you recommend Flippa or Empire and any chance of a new updated blog post on this (or is your previous one updated already?)
Indeed an amazing post, well no doubt WordPress is spectacular Content Management System. Which help us to create stunning websites and blog instantly. Your step by step guidance make it easy for every one to go through.
Great post, blogging is hard and consistency is required. We run a Nature and travel blog and I think the most important thing we tell people is to start blogging with a purpose, Do not just start and end up soon. Niche is key and many miss out on that because they want to cover and do it all. Do not just start a blog because you think you will get rich quick and be able to travel the world. It takes a lot of work and lots of time.
Thank you so much for all the extremely helpful information. I’ve set up my site through HostGator and installed WordPress. I’ve tried our a free themes, one of which already broke my blog but it is good now.
You might also want to check out my post about blog design dos and don’ts. There are good tips in it, but it also mentions the free theme I recommend: GeneratePress. Read How to Install a WordPress Theme to set it up.
Domain name – This will be your personal blog address where people find you over and over again. For example, Google’s Domain is www.Google.com. Your new blog domain name will be www.YourBlogName.com, except you’ll choose what’s going to be behind YourNewBlog. The cost of a domain name is usually $10/year, but if you follow this guide all the way, I’ll show you how to get one for much cheaper.
Nice guide for making money via blogging. Mostly people use adsense and affiliate networks but sponsored posts are good option too and as you said above declare them as a sponsored post so that everything goes well, i like that part that is good for users and search engines also like that you do advertising but mention it.
This is another one of those tips that have been around for a while but become more and more relevant with every passing year. If you start a blog in 2018 you should expect your income streams to change. That can be a really scary thing if you aren’t prepared.
Unless you have a very specific design in mind for your blog, I suggest you use one of these themes to start with. For our example, let’s use the “Twenty Twelve” theme. In order to activate the theme on your blog, hover over the theme and click the “Activate” button. That’s it! You have changed the entire design of your blog with just one click!
However, you have to balance placing the ads prominently with the prospect of possibly annoying your readers. We have all visited blogs where it’s difficult to see the content due to the number and size of the ads. This is a delicate balance to achieve and it’s something you will have to experiment with to get the most out of your blog.
I am going to New Zealand and Australia for two months in a couple of weeks and want to make a travel blog for friends and family in uk and other places. It will have photos, videos (a lot!) and text. It won’t be commercial, I’m not selling anything and will only do it whilst I am away and maybe for a little while when I return.
When I was at Copyblogger, we ran a little experiment. Normally, we refused to sell any ads on the site, but just as a test, we decided to put three ad spots in the right sidebar. The site looked like this:
Jon, you always deliver! I’ve printed this out so I can have it handy to refer to as I build my audience/blog. I especially liked the survey info and the info on reverse the funnel. I really struggle with what to charge, but seeing your numbers helps. Tons of info here to digest. Thanks!
Unlike other “make money online” articles, this is a comprehensive guide on how to make money at home legitimately, using blogging and WordPress. Many of these methods require some investment of time and/or money to get started. As long as you’re willing to put in the effort, you’ll reap the reward.
5. You’ll be asked to provide some basic information about your page. Fill in a description, your website URL if you have one, and choose a unique Facebook URL for your fan page. You’ll also be asked if your page represents a real business, product, or brand – no worries if yours doesn’t! It really depends on whether you consider your blog a business or brand, but answering “no” is fine if your blog is just a hobby.
Just one word: WHOA! This post was so good that I bookmarked it!! 2 things amazed: your story about how it took about 8 years to bring it to that point (proves that there’s no overnight miracle that can happen in a snap of a finger) and the fact that you use tools and strategies for your every single moves while blogging!
People started launching blogs and websites back in 2000 and even earlier. Unfortunately, the best domains are already taken. You’d need to keep brainstorming to come up with something that hasn’t taken yet 🙂
A platform is a software or service you are using to run your blog. In your case, you are already using self-hosted WordPress.org blog. If you want to get more traffic to your blog, then a good place to start would be our WordPress SEO Guide for beginners.
One example is this: since our blog is a sub-domain for my wife and I’s boutique beach resort, nobody seems to want to touch me as a guest blogger. I get the same response every time “you’re commercial and so you’ve got to pay for a sponsored post”…and while yes, we are commercial and not a private blog per se, we’re a tiny family run business and 95% of private blogs are striving to be commercial, whether they’re associated with a company name or not.
Try pixabay.com, they have a good range of freebies to get you going, try also, as a newbie, keyword research, this will be critical to your early success, no matter what you want to talk about, there’s a ton of video’s online, worth investing some time before you get going!
Thank you Jessica for the information. I’ve read just about all of your blog posts and they have helped me, someone that loves using tech but not so tech savvy when it comes to building a blog. You made it easy right from the start and as I was thinking of questions they were being answered as I read a little more. Thanks again. (if you go to my web page it’s still in demo mode until I have enough material to begin!)
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
Creating your own t-shirt shop is easy with WordPress. Almost everyone wears t-shirts, so opening up a t-shirt shop is a great way to monetize any kind of blog. Designing t-shirts allows you to be creative and offer something unique to your audience.
First of all, happy new year and once again you did a great job by sharing such a fantastic blog with all of us. It’s beneficial for everyone searching for this topic. I read many blogs on this topic, but the way you describe the things is really impressive. I just loved it. You make me feel proud that I am a reader of your blog. I read all of your blogs on a regular basis and honestly saying all of them are super awesome. Thanks for making such an excellent website for all of us and sharing such type of unique content. Keep sharing. I appreciate your work. Once again Thank You so much for this lovely post.
We believe that WordPress outperforms all other platforms. It is powerful, easy to use, affordable, and the most flexible of all available blogging platforms. Here are all the reasons why you should use WordPress.
Thanks for posting this. I am a new blogger and I would actually love to start vlogging. I don’t know what I am waitng on. I keep making up all types of exscuses. I think I am just afraid of how I may sound in front of the camera and afraid of messing up. I do believe that vlogging is a good way to bring more traffic to your blog and a way for your readers to know you better. So I will keep all these great tips in mind as I get started on my journey to become a vlogger.
Nevertheless, are these instructions still relevant today in that I need to set up a personal ‘profile’ and then create a ‘fan’ page? As I understand it also, to keep them ‘separate’, I should avoid ‘liking’ from one to the other.
Thank you Andrea for your time in replying. It seems that I must already be doing everything right then. I have obviously confused myself with thinking I needed to add a followers option. It is so difficult to understand what others are seeing on their pages. Thanks for all your help in clarifying things in my head.
Having said that, if you’re targeting a supersaturated audience, one way to “niche” yourself is with a unique style of writing. You can probably think of lots of examples where humor, style, or oddness make a particular blog memorable.
Web hosting – This will be the home of your blog address and content that’s on the blog. Without web hosting, you’ll be unable to use your domain. Think of it as a computer hard drive that stores all your content on your blog (images, blog posts and so on). The cost of web hosting is usually somewhere between $2-5 per month.
One of our favorite things about Bluehost is their WordPress hosting built on revolutionary VPS technology. Since they use the power of virtual servers instead of shared servers, WordPress websites run insanely fast.
These range from big conferences and events like our ProBlogger Conference which hosts hundreds of bloggers every year right down to smaller meet-ups for a blogger’s readers where money is made either through charging readers to attend or by finding a sponsor for the event.
That said, don’t feel like every post needs to be an essay. Online readers generally scan content, so as long as you’re formatting your posts so they’re easy to read, write as much or as little as you like.

you changed your domain name and you are doing well but i did the same but things are bad (no traffic, back links, mass email not working). I have just read your advice on domain change in one of your posts but now what should i do.
Perhaps I should mention that I’d like my blogs to be funny and uplifting, just so you now where I’m aiming, I suppose. Sadly, I don’t feel that I have an expertise to offer anyone in any particular field. All I’ve got are my own life lessons and sense of humor. 🙂
Jon, amazing article! I would just add to your #15 regarding e-mail subscribers. The number you described is real if you have a legit database of subscribers behind it (don’t know if you take this here for granted).
Educational. How-to guides, interviews, tutorials, reviews, and demos. According to Google 91% of mobile phone users turn to their devices to figure out how to complete a task they are undertaking and more than 100 million hours of how-to videos have been watched in the USA in the first five month of 2015. Home improvements, cooking and beauty are some of the most popular topics.
Blogging on a website builder, depending on which one you choose, can be kind of a pain in the neck. Why? Because most site builders are created with just two types of customers in mind: small businesses and e-commerce sellers.
Given how cheap it is to get most domains, you could even buy a few iterations. So if your name is Janice M. Schmidt and you want to start a running blog called Janice Runs Fast, try to buy both janicerunsfast.com and janicemschmidt.com. 
Great article. I recently came back into blogging. I hadn’t realized how much I had learnt from my first attempt. Now with the new blog I started about a month ago, I am seeing an increase of traffic everyday which is quite surprising and very exciting. So I have been reading all over how to monetize a blog. Your article is excellent and in-depth. Thank you for sharing I will definitely be using some your advice. Blessings.
I’m not saying that you need to go out and sign up for everything else right now, but I am saying that we should learn a few things from Tumblr and Medium which are innovative, sexy and coming up with some really big wins.
I’m not surprised about Headline Hacks converting though. I just had someone email it to me last week, and I’ve been using it for years. I have a copy printed up which I keep under my pillow at night (OK, maybe not… but I might as well.)
Similar to the way you connect with fellow bloggers on your blog, connect with fellow vloggers.  You can do this by commenting on vlogs that address similar topics to yours, subscribing to YouTube channels, and inviting vloggers to watch your content.
I was glad to have spent quality time reading 4,000+ of your words, Jon! Pretty encouraging to say the least. I am definitely going to become part of your list and I hope I can find information on how to write to attract more readers! Many thanks.