In WordPress, blog layouts are known as “Themes”. What is a blog theme? Themes control the entire design of your blog. To change your theme you are going to click on the “Appearance” tab on the left menu.
Over the past eight years, I’ve had the good fortune to work with some of the smartest bloggers on the planet. I worked with Brian Clark as he built Copyblogger to a multimillion dollar brand. Neil Patel and Hiten Shah also hired me to help them launch the KISSmetrics blog, eventually creating a multimillion dollar SaaS company.
One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational style.
People who start to blog always thing of making money which tends them toward failure. In my opinion bloggers should choose the topic which interests them. They don’t think about making money. It’s about knowledge, try to learn more and don’t think about money stuff. There are many top blog topics to make money online but you can get success only with the topic you like to write on. Try to choose your topic for the blog. Making money is very easy, don’t think about it much.
On this page I want to walk you through the process of how to make money blogging. It’s perfect for those who already have a blog but if you don’t I recommend you check out our guide to starting a blog (it’s step 1).
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images and content plus the free themes and you have a winning combo.
For example, the entertainment blogger you mentioned. That’s a completely different style of blogging, and it operates by entirely different rules. Usually, the only way to monetize those blogs is advertising, and as a consequence, those bloggers almost never make much money.
This is such an awesome content from Jon Morrow. It inspires me a lot and I hope other bloggers will be inspired too after reading these valuable and effective lessons on how to build a profitable blog. The lessons given are practical and are delivered wisely.
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Your blog is great and every single post is packed with truly useful and up to date information and tips, but one thing I am finding, not just with BBT, but most “how to be a successful blogger” sites is that the focus is almost entirely geared towards people who want to be a “blogger” and not on how a company can use a blog to drive sales.
Adding a blog to a site builder like Weebly is usually an afterthought and thus, many of the features you want in a blog may be missing. For example, the ability to schedule blog posts ahead of time or make custom blog pages is often lacking.
I shut down my fan page last year I believe… With all the changes Facebook has made, you basically have to pay to advertise to your own followers or else no one sees your posts. It just wasn’t worth the investment!
Seriously can’t believe I’m trying to do this after midnight. I must be crazy. Well it’s up for what it’s worth. Gonna go ahead and invite my RL friends from my FB page tomorrow. Somebody send me a shamrock for luck.
I would look at trying to build more strategic relationships with other bloggers in your nice. Aiming for mentions and more writing opportunities will probably be effective, but also look at paid advertising.
Plain and simply brilliant. So many bloggers including myself have made leaps toward creating more and more content in the beginning, when in fact many top bloggers spend most of their time diving through other sources to generate that traffic, that moves to leads, and eventually profits. Great post.
Child Theme. After you get your Genesis Framework, you’ll want to find the right Child Theme (which is just a silly way to say “blog design”). The Minimalists uses the beautiful “tru” theme, which is available at BYLT, the Genesis Community Marketplace. Head on over to BYLT, browse their carefully curated collection of themes, and find the design that’s right for you.
In addition, you don’t need to be an expert on your topic in order to have a successful blog. For example, readers of a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. It’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
It’s also vital to remember that YouTube is a search engine just like Google and we shouldn’t ignore it. If you create some simple video content to supplement your blog posts you will find that you attract a lot more views and, generally speaking, the stuff you make will appeal to a wider audience.
Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
Perhaps I should mention that I’d like my blogs to be funny and uplifting, just so you now where I’m aiming, I suppose. Sadly, I don’t feel that I have an expertise to offer anyone in any particular field. All I’ve got are my own life lessons and sense of humor. 🙂

In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.
Michael’s numbers are solid. Another way that you can multiply the revenue per visitor or revenue per pageview is to work with multiple advertising partners in what pro-bloggers call an “ad stack”. If you are only using Adsense for display, you can start by adding just one more partner with a higher CPM.