If there’s one guy’s email I never throw away before reading and dissecting, it’s Jon Morrow. First I was impressed by your back story and then I was impressed with the quality of your work and recommendations.
However, using a WordPress ad management plugin can make the process easier. We recommend BuySellAds, a marketplace that matches up website owners and advertisers. There’s also a free BuySellAds WordPress plugin that gives you a simple way to insert the ads on your site with widgets and shortcodes.
Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
Michael’s numbers are solid. Another way that you can multiply the revenue per visitor or revenue per pageview is to work with multiple advertising partners in what pro-bloggers call an “ad stack”. If you are only using Adsense for display, you can start by adding just one more partner with a higher CPM.
WordPress essentials aren’t often needed, but I’d recommend whois privacy (that will keep all your personal details private) and definitely automated backups (this’ll save your website just in case anything fails or disappears, so you won’t lose any or very little of your blog).
Hi Jamie, some great post you have here on your site! I will be coming back to read it a few times because it’s packed with information… Btw I also know some bloggers who swear they gained the most of their profits by advertising through the email list, it’s such a powerful tool. What are your thoughts on this?
Great article, Ramsay. I have a question about adding visual content. You say that it’s a good idea to belong to a stock photo site that has an attribution license. It seems like that’s how all of the stock photo sites are nowadays.
Theme. A good theme gives you the look and feel you want for your blog, allowing you to make a blog that looks exactly how you want it to look. If you’re not a coder (we certainly weren’t), then a theme makes the design work a million times easier. Plus, once you purchase a theme, which are inexpensive for the time they save you, you own it for life. A theme has two halves: the framework (the bones) and the Child Theme (the beauty):
I have found there are some people who are actually afraid of starting a blog on WordPress. It is a lot easier than most people believe. I was one of those who was afraid to take the plunge and start a blog using WordPress.

promoting your expertise to deliver training or consultancy services to businesses can be a highly profitable way to create an online income. In the past I have helped lots of businesses get started blogging by working with them to create editorial calendars and giving their marketing teams tips to promote their posts. Whether you’re an Excel guru, a marketing whiz or a customer services master you can build up your profile on your blog.
Hmm, sounds like that might be something in your general Facebook settings. I would check your page settings as well as personal profile settings to see if geolocation is turned on. I think it’s called Facebook Places maybe?
On this screen, you will see optional extras that you can purchase. It’s entirely up to you whether or not you purchase these, but we generally don’t recommend purchasing them right away. You can always add them later on, if you decide that you need them.
How we keep the lights on: While we teach you how to start your blog, some of the services we recommend pay us a “referral fee” if you buy their service. This doesn’t cost you a penny – in fact, you will save money with some special deals we’ve negotiated.
As your blog grows, you may want to change the look of your site and add more features for your growing audience. That means it’s important to choose a blogging platform that’s flexible, with room to grow. 
Just wanted to say that I’ve done the guestblogging.com course and found it to be awesome. I can recommend it highly. It’s excellent to improve your writing skills and your networking skills – the latter invaluable to me as a beginning blogger.
You will also need to decide whether you want to offer personalized support for your course. Some sites offer two tiers of each course: a basic version without support, and a premium version with email support.
But because I’m not launching my blog or writing any blog posts until I hit 10,000 subscribers, I can’t point them to a blog I own that contains some of my writing samples, so that whoever I’m contacting can read and get an idea of my writing style.
I can’t imagine that it’s worth the payoff to actually pay $25-100 per guest post. I mean, sure, if Conde Nast would let us write for them for a hundred bucks that would be one thing, but I don’t think it’s worth it to pay to guest post on a middling travel blog.
I’m not sure I understood your question – are you asking about putting a Facebook like button on your website? There are a number of WordPress plugins that will allow you to put one in a sidebar or other area of the site. Just search the plugin repository for “facebook like” and you’ll find a bunch of them.
I found your tips really helpful but I have one question I live in the UK I would love to start blogging but is it possible to open blog in the UK and able to convert the language and menus in to polish ? Or do I have to open it the polish language? 😄
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. It’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
Thanks for breaking this down nice and easy. A face book fan page is an absolute MUST for anyone who is looking to build a brand for them self or a product. Love the layout of your blog as well, very clean and professional looking. Best of luck in everything you set out to achieve!
Encourage comments. Ask your viewers a question and tell them to leave their answers in the comments. Use the comments area proactively to create a community. Respond to comments. Integrate comments into your future videos. Do a Q&A session.
My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
Thank you for the post. It is very informative and exciting to gather more and more new ideas. Your screen shots are perfect tools to take over the business to a great extent. It is the way of easy understanding. I just followed the steps, and I successfully installed WordPress. And this shows your great analysis and effort.
I like vlogging because it helps the readers to really see who is behind the blog and your personality comes through. I found that demonstrations made good videos. Like the tripod idea–I had a lot of problems with keeping the camera straight when doing my “How To Post An Amazon Review.”
So one thing I wanted to tell you about blogging this year is that you really want to start thinking about blogging in the next year. That means planning, researching and developing ideas now instead of later.