That’s one hell of a promise. Just to put a dollar value on it, you could probably sell a blog with 10,000 subscribers for at least $100,000 in most markets. So, I was essentially promising them $100,000 of value in exchange for only $10,000.
I did not make any money from my first blogs for almost 18 months (I didn’t even know you could so did not try) and when I did start to try to make money from them the first income was just a few dollars a week – but gradually in time my income grew from a part time income to a full time income and then beyond.
Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
By now you should have fully working WordPress blog on your own domain name. You should also have a custom blog theme that fits with your blog’s topic. Congratulations – you’ve done a LOT and I’m proud that you’ve managed to get so far.
Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.
2) And second, you mentioned that you would recommend people do guest blogging, and not even post their first blog entry until they have 10,000 subscribers. You then said you would completely dismiss social media for now (which goes against what someone like Gary Vaynerchuk thinks, but that’s fine–nothing wrong with differing opinions).
Great article and nice blog I’ve been a plumber for over 7 years and was thinking of starting a plumbing blog withe free help and advice do you think this blog could make money and would it be difficult to set up ?
Site builders are web apps that bring drag-and-drop functionality and a WYSIWYG editor to the blogging platform so building a blog from the ground up is super easy. Many site builders offer features such as free domain names, advanced editing features, eCommerce functionality, social media integration, commenting systems, and more.
As an affiliate marketer, you promote someone else’s product or service to your readers. You link to that product or service using your unique affiliate link. When, someone clicks through that link and makes a purchase (or completes a desired action set by the company), you earn a commission. There are thousands of affiliate programs to join. Some I participate in:
You can approach companies on your own to ask about doing paid reviews. There are also websites like PayPerPost and SponsoredReviews that can help to connect you with businesses who may be interested.
If you’re a little more technically inclined or up for getting your hands dirty, you could try these more advanced themes: Genesis, Thesis and X Theme are considered the top WordPress themes out there, and you can get any of them for less than $100.
I’m getting this message “The server at whexperience.com can’t be found, because the DNS lookup failed. DNS is the network service that translates a website’s name to its Internet address. This error is most often caused by having no connection to the Internet or a misconfigured network. It can also be caused by an unresponsive DNS server or a firewall preventing Google Chrome from accessing the network.” You know how can I fix this issue? Thanks !
On the positive side, a quick search might show you where your competition is getting its links from and that can mean you can replicate them yourself or come up with your own similar promotional strategies. Clever!
I’m not going to lie to you but it can take months even years before you might see a significant return on the time you invest in to starting a blog but that is why I have created this free guide so that you can be confident in taking the right steps to achieving your blogging goals.
Now that we’ve gone through the basics of blogging platforms, it’s time to start walking the walk! With the next step, we’ll get your blog set up and running. If you’re not ready yet because you still need to think of a domain name or can’t set up a blog right away, that’s okay. Click here to sign up so that when you’re ready, you can pick up right where you left off.
It can take years to learn how to wrangle Google search algorithms to your benefit (and once you master the techniques, they change the rules on you), but learn a few basic tricks to help new readers find you.
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Note: Even though a self-hosted WordPress blog is sometimes referred to as a “WordPress.org” blog, you are not limited to a .org at the end of your name. You can still use .com, just like I do for AmyLynnAndrews.com.
WordPress essentials aren’t often needed, but I’d recommend whois privacy (that will keep all your personal details private) and definitely automated backups (this’ll save your website just in case anything fails or disappears, so you won’t lose any or very little of your blog).
Live Your Life. You’re blogging about your life (or about certain aspects of your life, at least), so you still need to live your life. There are things that we always put before writing: exercise, health, relationships, experiences, personal growth, contribution.
Web hosting comes in a wide variety of options. You’ll run into shared hosting, cloud hosting, VPS hosting, and dedicated servers. If you’re starting a blog for the first time, you don’t need to worry about the last two.
Categories and tags help organize your website into groups that are easily found by site visitors looking for something specific. To add categories and tags to your blog post, look to the right hand side of your editor and notice the two boxes, Categories and Tags.
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images and content plus the free themes and you have a winning combo.
If you’re a total newb to the blog world yourself, what service could you possibly offer someone else? I’m sure I could be a pro hand holder, but the idea of trying to tell someone else how to be successful when *I* don’t even feel like I’m there seems far fetched.
For instance, we have a guest blogging course that retails for $497. In exchange, we promise to help students get featured on a big blog or magazine like The Huffington Post or Forbes. I think it’s fair to say that exposure is worth $5,000 to the right person. So, the product sells easily and well.
If I want to share links to my new blog posts out to my real Facebook friends, I can simply become a fan of my own blog page and then share the articles with my friends as I see them in my feed, correct?
Be Original. Yes, there are other blogs out there about the same thing you want to write about. Question: So why is your blog different? Answer: Because of you. You are what makes your blog different. It’s about your perspective, your creativity, the value that you add.
In addition, you don’t need to be an expert on your topic in order to have a successful blog. For example, readers of a cooking blog don’t want to read a textbook from a food scientist, they want to hear the experiences of someone who has actually cooked some real meals, mistakes and all.
Starting a blog is more than a passion today. It has become a profession now and a majority of bloggers starting a blog are either want to earn some side income or quit their job and go blogging full time.
The basic WordPress.com account is free, but it will have WordPress.com ads and branding. You can upgrade to their Personal plan for $2.99/month (billed yearly) to remove WordPress.com logo and advertising from your website, and get a custom domain (such as www.yoursite.com).
This is very helpful. I have a question.. I’ve had a family blog on Blogger for years.. if I switch to WordPress..is there any way to convert the data? Or is there any other idea to capture the original data. I’m worried now since it’s not a custom self-hosted blog. Thanks!!
I am just confused about one thing I have been trying to link my blog post which is with wordpresss. Org with my facebook page and it keeps telling me I need to be a developer and then I need to set up an app. I am really confused. I hope you can help.
WOW Jon! great post, Only read it quickly so I will go over it again later! Lesson 9 is the eye opener! I find it really difficult to give away great content that I have just spent hours writing, but as you say, it’s got to be done!!

Well, not exactly. The two have nothing to do with each other. You can start a blog, and you can also start a Facebook fan page for your blog, but they are separate things. Neither one is a guarantee that you’ll earn money.
Making money blogging can take a lot of persistence, but it can pay off in the long-run if you’re starting out from scratch. Just remember that you don’t have to use all of these money-making avenues at once. Consider what other people in your industry are doing, and start from there.