Planning isn’t just for business bloggers. Even personal bloggers should have a good idea of what they want to write about before they dive in. Otherwise, that “Under Construction” page will be there forever. Or, worse, you spend months between blog posts, which is a sure-fire way to lose an audience for good.
So now you have 15 reasons why you should start a blog, and we’ve shown you how to create a blog, step-by-step, based on our personal experience. But after giving you those detailed instructions, which could save you the hundreds of hours of wasted time, we also want to give you some good reasons why you should not start a blog. (Keep in mind that these reasons are just our opinions, and we do not pretend to offer them up as some sort of collection of empirical blogging maxims.)
My response: you’re 98% right. Unless you’re selling exclusively to multimillionaires, the vast majority of your customer base won’t be able to afford premium products, but what’s interesting is it doesn’t matter. Often, you can make more money selling to the 2% than you can to the entire 98% combined.
When it comes to pitching other bloggers, do your homework. Be familiar with the blog’s content — don’t pitch something she’s already written about a hundred times, an idea that’s hopelessly generic or a topic that’s totally outside her niche.
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.
Bill hit upon an interesting point (although I disagree with how he expressed it…) Jon, you’re a phenomenal writer, but would you say it’s phenomenal writing alone that got you to where you are today, or your connections with well-known blogs, or both?
If you absolutely do not want to risk it, you would need to set up a new Facebook profile, then create the fan page while logged into that profile. Of course, I have to mention that it’s a violation of Facebook’s TOS to do that and they could opt to shut down the new profile at any time. However, I can assure you that using your existing personal profile is safe and your real name won’t be anywhere on the fan page. Hope that helps!
If your blog brings in high traffic levels then displaying Google adverts can be a quick and easy way to make steady revenue. If your blog is good at keeping your users on the pages then these types of ads can work well for driving high conversions, especially with in-post ads.
One of our favorite things about Bluehost is their WordPress hosting built on revolutionary VPS technology. Since they use the power of virtual servers instead of shared servers, WordPress websites run insanely fast.

I’m the same, I’ve never paid for links and concentrate on on site SEO and although it takes more time it is now really paying off. I’ve now got over 50 number one positions in Google and my traffic has doubled in the last year.
OK, I’m going to show my age…a couple of decades ago, the public relations profession was in trouble and thoroughly misunderstood. As a profession, it lacked luster. So, the pros (me among them, though I was a cub then:) worked on a national public relations campaign for public relations. It worked. Public relations became recognized as a true profession, though there were and still are nitwits that don’t get it.
Very interesting article. I feel like the most important thing is to love what you’re blogging about. If you’re not passionate about what you’re writing about, nobody will be passionate about your posts. Also, you’ll be at it for a while so you’d better enjoy it because success doesn’t happen overnight.
Over the years blogging has become more and more scientific. Big companies have realized the value of blogs and other social networking sites and have been investing money to make sure they are get a good return on their spend.
Thank you SO MUCH for this helpful post. We are just starting out on our first travel blog. I truly believe in it as a business, and I appreciate your words of wisdom and encouragement! I think they are especially helpful in the early years. Thanks again!
Jon, thanks for this awesome post. My question is, what do you think of blogs who ask for donations or claim to sustain themselves by them? (Also books and products). But what do you think about the donation itself and if you´re pro-donation, when is a good time to start asking for it in a blog? Thanks a lot for your time. Hope some day I can meet you Im from and live in Mexico
I mean, of course I’d come up with suitable content for Forbes should they wish to publish me, haha, but honestly we’d be happy with guest posting on even mildly popular travel blogs. The problem up to now, as I mentioned above, is that nobody wants to let us guest post, they want us to pay to do a sponsored post since our blog is attached to our business. If my blog was MexicoMike.com instead of http://blog.geckorockresort.com/ then it wouldn’t be an issue, but as soon as anyone sees the name of our business they incorrectly assume we’re loaded 🙂
Don’t worry. All you need to do is wait. You could also contact with HostGator support and they will likely speed up the process. More information can be found here: http://support.hostgator.com/articles/propagation-times
This is the top part of your Dashboard, where you can decide on what type of post to create. The beauty of this is that Tumblr has pre-made layouts for different types of post, and embedded flash players for audio and video.
As with freelancing, there is no startup investment. You can start offering consulting services on your existing blog. All you need is to create a page with a form so users can request more information.
Alrighty. Just started a new blog this week and this post is SO valuable. My first goal is growing my list to 1,000, but you’ve got me thinking about viable products and a webinar. Thanks for sharing your expertise and experience!
On the next screen, you will able to search from the 4100 free WordPress themes that are available in the official WordPress.org themes directory. You can sort by popular, latest, featured, as well as other feature filters (i.e industry, layout, etc).
Firslty thank you for sharing all this great info, so far everything you have explained has worked. However I am stuck on the “choosing my theme”, I am hesitant because I don’t know if I am STUCK with whatever I choose and at this point I want a longterm awesome working blog and website. Can I try themes out to actually understand what I want or do I just choose and then that’s it I am stuck with it. Most importantly I want to be able to add “ads” so I can make some income from my site, just to cover some of my expenses and time, but I have no idea which themes allow this and how do I find out. Frustrated and stuck in limbo for a couple weeks now. Thanks for your help
You will know if there is a new update to your theme when you go to Appearance > Themes. This will show you all of the themes you’ve saved, as well as your active one. If it’s time to update a theme, just click Update Now.
We receive plenty of emails asking for advice about starting a blog, about how to blog, about blog topics, and about creating meaningful content—even a few questions about whether we wear boxers or briefs. These are the answers and recommendations we tend to give.
This principle applies to just about anything: The Beatles, Bob Dylan, Abe Lincoln, Einstein, Edison, and just about any other successful person I can think of worked their ass off for a large part of their lives before they saw any success.
My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
While writing great content goes a long way, no one will click to read those posts unless you have awesome headlines. If your headlines are spectacular, your posts are not only more likely to get read, they’ll also get clicks and shares, which helps boost your ranking in Google.
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
From there, I went to work for other big blogs for a few years, helping grow Copyblogger and KISSmetrics into what they are today. Eventually though, I felt the itch to go out on my own again, so I left and started this blog. It now turns a fairly steady $100,000+ a month.
Hi, so I’ve been thinking about writing a book about my personal experience with adultery and how this was the worst mistake I’ve ever made and I have made many. In June 2008 my now ex wife became pregenant with our second child but the previous month she introduced me to Facebook. That was the beginning of the end. To make a long story short my ex wife and a woman I met on Facebook both gave birth to my 2 daughters 51 days apart. The blog I want to start will hopefully help other men not be as self destructive as myself.
I really like your blog. It’s so professional. I also like your other topics on this blog like how to get email subscribers. I am very hungry for this information. I am becoming a professional blogger right now so I love reading everything I can get my hands on on the subject. I’m going to read more of your work. I think I may have already joined your email list….
I started 10 years ago as a big ticket affiliate marketer. I made money quickly and quit the rat race 55 days later. It made sense to me to avoid creating a product (a tortuous path for a newbie) and let a third party take care of product creation and delivery, not to mention customer service.
Although I already started my own blog, I found some useful tips in there. Furthermore, I checked some of the resources you mention in section #5, they’re great and useful (didn’t read them all….. yet 😉
A great post Jon. I enjoyed reading it and learn a lot. I was particularly impressed by your take the one metric that matters. I was also surprised to find that spending time on social media isn’t a great use of a blogger’s time.
The long article/content is definitely one that I have been trying out – does mean though that the amount of articles posted is much much less, as it takes quite a while to write out 6000 words of decent content.