A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
This post was so good that I had to sit in my car and keep reading after I left work, here in the garage. Ha! What caught my attention is the funnel analogy and the webinars. Starting with the expensive first, then offering the less expensive. Brilliant. Also, I want to do webinar but am not sure how to get started. But dammit if I’m not going to think of how to move in that direction! Thanks for the kick in the butt, Jon! 🙂
Our friend Bobby realized that soon after he started his blog. His site wasn’t making any money at the time, so he needed to find another way to bring in some cash. That’s when he started reaching out to other businesses offering his services doing the things he’d learned from blogging (Facebook ads, writing online content, social media strategy, etc.).
Great article. I recently came back into blogging. I hadn’t realized how much I had learnt from my first attempt. Now with the new blog I started about a month ago, I am seeing an increase of traffic everyday which is quite surprising and very exciting. So I have been reading all over how to monetize a blog. Your article is excellent and in-depth. Thank you for sharing I will definitely be using some your advice. Blessings.
It all started back at university when I decided that I really didn’t want to work in a 9-5 office job that I hated. I had a dream of working for myself so I could avoid things like office politics and spend more time on things that mattered to me. I also really wanted to make enough money that I could contribute meaningfully to some charities that I’m passionate about.
Google Adsense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind Adsense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.
It all started back at university when I decided that I really didn’t want to work in a 9-5 office job that I hated. I had a dream of working for myself so I could avoid things like office politics and spend more time on things that mattered to me. I also really wanted to make enough money that I could contribute meaningfully to some charities that I’m passionate about.

Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.
This year’s BlogHer event, held in New York City, featured successful bloggers including celebs such as Gwyneth Paltrow (founder of the popular Goop.com),  workshops on branding, social media and monetization and a whole lot of networking. BlogHer puts on one heck of a show and if you’re serious about learning more about blogging, I highly recommend you check out some of its upcoming conferences.
I learned this the hard way last year when I launched a new blog… it felt icky doing it but I convinced myself that it was part of growing and “getting outside my comfort zone”. I was promoting something I believed in, but it was too heavy handed because my focus was more on making money than serving my audience. I got my first unsubscribers that week… lesson learned. Not that I’ve sworn off selling, but I’m learning how to do it in a way that doesn’t turn people off.
Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.
One example is this: since our blog is a sub-domain for my wife and I’s boutique beach resort, nobody seems to want to touch me as a guest blogger. I get the same response every time “you’re commercial and so you’ve got to pay for a sponsored post”…and while yes, we are commercial and not a private blog per se, we’re a tiny family run business and 95% of private blogs are striving to be commercial, whether they’re associated with a company name or not.
If you are using a free blog hosting service instead of your own domain name, you must provide high quality content with a limited number of relevant links or risk being shut down. If you are only interested in writing short, quick product reviews in order to earn money, you will need to host your own blog. Be warned that low-content, high-link blogs are a less reliable, though lower effort, way to earn money.
Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.
A landing page is just a page on your blog that you don’t post in the regular blog section. In this case, however, it might be a really big piece of long form content either about the affiliate product or, better yet, one that just mentions the product as a small but integral part of the whole article. For example, your affiliate product might be a great yoga mat and your article might be a complete beginner’s guide to yoga.
It’s dependent on traffic. Traffic goes up and down and you never know when it is going to do a major dip. Most advertisers pay based on the number of views their ad will get. This turns you into a traffic monster. You start to look for creative ways to get any kind of traffic, no matter if it’s good traffic or not. This can easily lead to your site becoming another junk site that you try to avoid.
Make it easy for readers to browse – If you want more pageviews, you should make it as easy as possible for readers to read your other blog posts. You will want to make it easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, so readers can easily find related topics.
×