Personally, I think that the most lucrative way to earn money from your blog is to use your blog as a marketing tool and stepping stone, rather than the whole shebang. Branching out also helps you to grow your blog in general, because it increases your presence around the web (and the world). So, what do I mean by “branching out”? Here are some examples of how you could use your blog to gain income and create more followers:
Write Compelling Content. Last, via WordPress, we started writing and uploading the content for our pages: About Page, Contact Page, Start Here Page, Books Page, Tour Page, Archives Page, etc. Next, we designed our logo using free images we found online and text from a regular word-processing program. Then we put a picture of ourselves in the header (this is important because people identify with people, not logos). Finally we started writing new blog posts and publishing them regularly (at least once a week), accompanied by free photos from Unsplash, Pexels, and the Library of Congress. And the rest is history.
I recently hit my 5 year anniversary at my current job it got me thinking about what I actually want to be doing with my life. I’ve flirted with the idea of starting a blog for a few years, but it’s scary! You mentioned that not only is blogging a great way to communicate, it can also help you to become a better person and a better writer. I love a good opportunity to better myself, and I think I might have to give it a try!

Bluehost’s WordPress-optimized plans may be more expensive than you’re willing to pay. They start at about $20/month. In that case, personal bloggers will have absolutely no problem with their cheaper shared hosting plans. You’ll still get adequate resources for your new blog, and a free domain name!
Wow, this is a great post with tons of data-driven insights that would take me years to figure out on my own. You can earn a good income from blogging, but I’m not sure I want to do it this way myself. I’m more interested in becoming a ghostblogger for businesses.
You cannot underestimate the power social media has on the success of your blog. Give your readers a way to share their favorite content with those they know and watch your blog’s traffic boom. In addition, provide links to your social media accounts so loyal readers can follow you and either interact with you on social media, or again, share their favorite stuff with everyone else.
Google has even started removing non-mobile responsive sites from mobile searches in order to provide a better experience for their customers. Make sure you are thinking about your mobile users at every turn.
It all depends where the most people are that will be interested in your site / niche / product. I target ads in countries such as UK, USA, Canada and India, only because there are vast numbers of English speakers there with enough disposable income to want to buy through my sites.
This is such an awesome content from Jon Morrow. It inspires me a lot and I hope other bloggers will be inspired too after reading these valuable and effective lessons on how to build a profitable blog. The lessons given are practical and are delivered wisely.
Laurel, I am so thrilled for you. That’s awesome news. You deserve it though, you’ve put in the hard yards to truly understand your audience. Your blog is beautiful, entertaining, and ‘on the money’ – literally! Well done. Inspiring stuff.
These tips are worth WAY more than gold… Way too awesome man. I’m printing this and keeping it as a part of my study notes for blogging. I can’t seem to find a post that I don’t want to read again and again. I admit though, I’m one of those bloggers who started off writing an ebook that didn’t make a dime. I’ve got a lot to learn!
Reminder: TheMinimalists.com is a Bluehost affiliate partner, which means that in addition to using their service, we also receive a referral credit for referring new customers. To be fair, though, we would still use Bluehost even if we weren’t an affiliate. Ergo, we don’t recommend Bluehost just because we’re an affiliate (every hosting company offers a similar affiliate program); we recommend Bluehost because they are the best, most reliable option. Plus, because we’re a partner, Bluehost offers a special price for The Minimalists‘ readers: only $2.95 a month. That’s a phenomenal price.
Educational. How-to guides, interviews, tutorials, reviews, and demos. According to Google 91% of mobile phone users turn to their devices to figure out how to complete a task they are undertaking and more than 100 million hours of how-to videos have been watched in the USA in the first five month of 2015. Home improvements, cooking and beauty are some of the most popular topics.
really great article, thanks Jon. I particularly like #1 – it’s the mindset shift that we all need to step up and “play” at the level to generate substantial revenue. Reversing the sales funnel is also very smart and makes a lot of sense. It’s easier to make one $3,000 sale than making 300 $10 sale – although putting a $10 product out there is less scary than selling a $3000 service – again, it’s all about the mindset.
As with many of the items on this list, this works best if you specialize in a niche. If you offer everything, it’s impossible to compete with a big shop like Amazon. But in a small niche, you can differentiate yourself and really stand out.
Personally, I use iPage (for my blog domain and hosting), and I’ve got nothing but good things to say about it. It’s probably one of the cheapest (less than $2.50 per month) hosting providers out there. A domain name will cost around $10-15 a year, but with iPage they throw that in for free :). Big smiles for that! They’re the providers I use for all of my blogs, including the one you’re reading right now.
Wonderful post. there were so many ideas that I got from you and now I can’t wait to update my comment blog posts. Very well done and thank you so much for sharing such n important post. I also appreciated all the comments you generated from some very experienced bloggers.
Thanks for stopping by! You are correct – you can “like” your own page, then when something is published there, you can share it on your personal FB profile just like you would with any other post from a page. Hope that helps!
It’s important not to get too granular at this point. Your target audience should be big enough to incorporate the basic elements of what you want to blog enough, but not so small as to be non-existent.
Honestly, I’m not sure it’s possible to invite friends to like the page without them figuring out that the page belongs to you. It wouldn’t say that anywhere, but if I saw a notification that said “Lisa invited you to like this page” I would assume you were involved with the fan page somehow.
If you’re blogging in another language, I would recommend just focus on posting amazing content and then asking influencers to share it for you. You have much less competition, so it should be fairly effective.
To start with, you will need to login to your blog. Go to http://www.yourblog.com/wp-admin to bring up the login screen (replace “yourblog.com” with your domain name). If you are unsure of your login name or password, check the email that was sent to you from BlueHost that has this information.
This guide to making a money making blog is completely free. I don’t want anything for it – just for you to take action and do it, so many of my friends would love to do it but give up too soon, often when their big breakthrough might only be a few weeks away.
Here at Smart Blogger, our products cost $9,997, $1,997, and $997, $497, $197, and $47.  We started on the expensive side first, and we gradually worked our way down. It’s been much, much more profitable this way.
Hi Jessica, thanks for the advice! I have been setting up my blog over the last few days and written a few posts already. I’m really nervous to launch the site though so as of now only I have access to my blog. Did you wait until you had a good amount of material on your blog before publicizing it or did you start with one article and got more traffic as more material was added? Thanks!
Thank you so much for your insight. Starting a blog, writing and sharing information is something about which I have been thoughtful for a while. Reading this was such a breath of fresh air. Can’t wait to start my own blog! Thanks again 🙂
One of my favorite ways to get readers to my blog is to post links on my social media accounts like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your readers. If you have created high-quality content on your blog then social media is a great way for your blog to go viral.
There may come a time when you have to back up your WordPress site. Maybe you want to do this on a regular basis just to be safe. If not, you’ll at least want to back it up before making major changes or manually updating your theme. There are a couple of easy ways to do this:
I’m starting from square one in terms of becoming a blogger. I don’t even know what I want to blog about yet. My goals for starting a blog are a bit different than many, however. I’m not trying to create another source of income; I would simply be trying to create a reader base because my ultimate goal is to become a published novelist and when pitching your book, I believe it is helpful to already have an established readership. This will theoretically help you stand out to agents/publishers. 🙂 In addition, blogging would help me develop my writing skills, hopefully be of some use to people, and allow me to express myself and connect with others. Do you have any advice for me?
It’s the best way to get your blog off the ground as quickly, easily and cheaply as possible — using WordPress.com means you don’t actually have to worry about buying a domain or hosting — they’ll take care of it for you.
As the majority of them are not full time bloggers, every hour more spent on the designing of the blog means one hour less for creating the content. And, using the chess terminology, if the content is king (and quality backlinks queen), the blog design is only bishop.
Thanks for your nice post. Here I have a question for you. If I am starting with blogger is there any problem with this? I am here that after sometime google will disable account? So which platform is better for me? Thanks
As for the recent changes, I probably need to write a post. Personally, I’m backing away from Facebook and focusing my energy more on Twitter and Google+. For awhile you could get more views of your posts by posting a status, then putting the link in the first comment, but I just read an article that said FB is going to start cutting back on exposure for those as well. Basically, it seems that unless you’re willing to pay for ads, there is no guarantee that your fans will see your posts (even if they want to). I think it’s really disgusting on FB’s part and I’m willing to walk away at this point. I’ll keep auto posting new blog posts there, but otherwise I’ll engage with my audience and clients on networks that let people make their own decisions about what they see and what they don’t. (Whew, got a little ranty there!)
I’m having a hard time wrapping my head around this one. I was blown away that you don’t have ads on your site. I have ads on my site and I’m reading along thinking your advice is to forget the ads and sell products. As a food blogger, my mind goes to e-cookbooks, actual hold-in-your-hand cookbooks, books on how to start a food blog and how to do food photography. But according to this post, those I should sell later…the cheaper products. I can’t think of what “services” I could offer, other than offering to come over and cook for them (not happening) and I’m not quite an expert at offering services of personally coaching someone’s food blog. Maybe I’m just too green for that 🙂 Am I missing the point?
After you have created your blog post, you can preview how it will look when you publish it by clicking on the Preview button in the Publish box. This will take you to the frontend of your website and show you what site visitors will see when they click on your website.
Some bloggers publish their own income reports, but again, it’s difficult to draw general conclusions since each blogger’s circumstance is unique. Many bloggers have stopped sharing income reports, such as Pinch of Yum, but one of the more well-known bloggers who continues to share his is Pat Flynn from Smart Passive Income.
After reading through this post, I’m punching the air. Makes sense! But the thing is I write short stories, reviews, articles and the like on my blog. I’ve a little more than 500 subscribers and I’ve read every available material on getting traffic and making money. I only wonder how it applies to me since subscription to my blog is trickling in at a very slow rate 🙁 Anyhow, this is another great post from you, keep it up!
Jon, amazing article! I would just add to your #15 regarding e-mail subscribers. The number you described is real if you have a legit database of subscribers behind it (don’t know if you take this here for granted).
First of all, happy new year and once again you did a great job by sharing such a fantastic blog with all of us. It’s beneficial for everyone searching for this topic. I read many blogs on this topic, but the way you describe the things is really impressive. I just loved it. You make me feel proud that I am a reader of your blog. I read all of your blogs on a regular basis and honestly saying all of them are super awesome. Thanks for making such an excellent website for all of us and sharing such type of unique content. Keep sharing. I appreciate your work. Once again Thank You so much for this lovely post.
The main thing is to start, that is the hardest step – don’t be nervous – practise makes perfect your first posts probably won’t be your greatest but only by regularly writing and promoting your blog will you grow your audience and become a better blogger.
2. Spam comments – Unfortunately, lots of people want to leave automate spam comments on your blog. They do that for a couple of reasons – to get people from your blog to their blog and to advertise their services/products.
I am not ashamed to admit that when I was first learning how to build a blog I made a ton of mistakes. You can benefit from more than a decade of my experience so that you don’t repeat these same mistakes. I created this free guide so that anyone can learn how to blog quickly and easily. And if you get stuck at any point, please send me a message and I will do my best to help you!
Although we love Bluehost, we wish they provided an uptime guarantee. When a web host guarantees a certain amount of uptime (typically 99.9%), their customers can receive compensation if their website goes down for extended periods.
Writing for other blogs helps you tap into whole new communities of potential readers, and if you’ve already been chatting with a blogger or interacting with a community in the comments, you might be in luck.
Indirect Income – later on in my blogging journey opportunity has come for ‘indirect’ income streams. As my blogs and profile grew as a result of my blogging I was able to sell my services as a speaker and consultant and was offered the opportunity to author a book with the publisher Wiley. Later I was able to start an event for bloggers which also made money. None of this income came directly from the blog – but rather it came ‘because’ of my blog.
A very informative article , it helped me in clearing my doubts about online money making . Bloggers like you help hundreds of new and budding bloggers like me to understand things and move ahead . Thank you very much .
Web hosting comes in a wide variety of options. You’ll run into shared hosting, cloud hosting, VPS hosting, and dedicated servers. If you’re starting a blog for the first time, you don’t need to worry about the last two.
Find a community. Blogging at its heart is interactive. You write a blog post and people comment on it. This is a great way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
I knew nothing about Blogging until I met you. Things are happening for my coaching business because of what I learned from you. Headlines — subtitles – formatting — passion and a big mission. My writing has completely improved.
This is fascinating. I´ve been working in illustration for a couple decades now but i always lacked promotion skills over the web i guess. I thought that blogs were dead and gone and facebook and twitter was all that mattered nowadays but now i can see i was wrong to ditch my own personal blog for which i haven´t posted a single thing for five years or so…but even without posting i noticed today that i have around 25.000 visitors and people keep coming back… i definetely need to start paying atention to my blogs…