There are thousands of articles and podcast episodes on ProBlogger about how to create content. See our latest stuff in the content category on our blog and on the podcast. Also check out some of these popular articles on different aspects of creating content.
Jon, great post. I can tell you put a lot of time and effort into it. A very good read and you are right – I have been afraid to call myself a blogger up to now because most people don’t take you seriously. From today I will shout from the rooftops ‘Yes I’m a blogger’ 🙂
Oftentimes people confuse the terms “blog” and “website” because there is a fine line between the two. After all, blogs appear on websites and websites feature blogs. So what really is the difference?
Live Your Life. You’re blogging about your life (or about certain aspects of your life, at least), so you still need to live your life. There are things that we always put before writing: exercise, health, relationships, experiences, personal growth, contribution.
Theme. A good theme gives you the look and feel you want for your blog, allowing you to make a blog that looks exactly how you want it to look. If you’re not a coder (we certainly weren’t), then a theme makes the design work a million times easier. Plus, once you purchase a theme, which are inexpensive for the time they save you, you own it for life. A theme has two halves: the framework (the bones) and the Child Theme (the beauty):
In our opinion, WordPress.com is the only show in town. Sure, there are plenty of other services, like Google’s Blogger.com or Yahoo’s Tumblr. But they’re severely limited next to WordPress for a free blog service.
Write Compelling Content. Last, via WordPress, we started writing and uploading the content for our pages: About Page, Contact Page, Start Here Page, Books Page, Tour Page, Archives Page, etc. Next, we designed our logo using free images we found online and text from a regular word-processing program. Then we put a picture of ourselves in the header (this is important because people identify with people, not logos). Finally we started writing new blog posts and publishing them regularly (at least once a week), accompanied by free photos from Unsplash, Pexels, and the Library of Congress. And the rest is history.
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Thank you so much, Jamie, for this valuable information! My blog is currently in it’s infancy stage and with all the research I’ve done to date, your site has given me the most informative information to help me succeed. Thanks so much for sharing your expertise!
When you’re finished, “Install WordPress”. Once you’ve done that, you’ll see a loading bar at the top of your page that will eventually tell you that your WordPress blog has been installed and you’ll see your log-in credentials.

I would also suggest that if bloggers have the time, they need to think about their social media strategy too as this can help amplify your posts. I’m not talking about just setting up social accounts for the sake of it, but to really think about what platforms your social audience is most likely to be using. And not to start off with them all at once, see how it goes and adapt and refine. Once you’ve got the foundations right then look to open it up to other platforms.
Still, I think there are some more things that could be added. For instance, I made a DIY laptop stand that reduced my usual back pain to a great extent, I use pen and paper when jotting ideas … instead of digital tools.
I’m not sure I understood your question – are you asking about putting a Facebook like button on your website? There are a number of WordPress plugins that will allow you to put one in a sidebar or other area of the site. Just search the plugin repository for “facebook like” and you’ll find a bunch of them.
Remember, you can change your domain name if you really have to, but avoiding the extra cost, the trouble of moving your blog over to a new domain, and completely rebranding yourself is the better route.
* A newbie blogger should not compare their blog with most successful bloggers. Creating useful content and it’s presentation needs to attract the visitors. Therefore, readers will engage with the blog. By doing this, one can drive massive traffic to his/her website which in turn generates huge income.
Hello Jon, Wow now this article is right on cue, All 20 lesson’s Rock! I got so much out of this one, oh yeh 2 pages of notes HEHE Yes I do take notes, I can ‘t remember all of these goodies after I leave. I think it is a great idea, why not they just may come in handy right.
Great Post Jon! I laughed out loud at Lesson#17. I launched a product from my blog that resulted in 0 sales. I will definitely use the tips that you mentioned here going forward in my blogging and business efforts.
Alrighty. Just started a new blog this week and this post is SO valuable. My first goal is growing my list to 1,000, but you’ve got me thinking about viable products and a webinar. Thanks for sharing your expertise and experience!
One of our favorite things about Bluehost is their WordPress hosting built on revolutionary VPS technology. Since they use the power of virtual servers instead of shared servers, WordPress websites run insanely fast.
Bluehost’s WordPress-optimized plans may be more expensive than you’re willing to pay. They start at about $20/month. In that case, personal bloggers will have absolutely no problem with their cheaper shared hosting plans. You’ll still get adequate resources for your new blog, and a free domain name!
The basic WordPress.com account is free, but it will have WordPress.com ads and branding. You can upgrade to their Personal plan for $2.99/month (billed yearly) to remove WordPress.com logo and advertising from your website, and get a custom domain (such as www.yoursite.com).
Incorporating keywords into your domain name can help brand a blog — like Blogging.com! Keywords are individual words or phrases that are closely related to your niche. Think about the words that people might use to search for your content, and bear them in mind when choosing a domain name to register.
As usual a top knotch post full of excellent advice, very easy to understand and follow. Just studying your posts is an object lesson in how these things are done. I, like many aspiring bloggers, am very familiar with the glazed look that passes over people’s faces when I attempt to explain what my plans are! I think the primary problem is that we have been brought up to do business in a particular way. You make something therefore you get paid for it. Most business people feel there is something inherently wrong about a system where you provide huge amounts of valuable content free of charge and without obligation. The peception is that the model cannot be susstainable.
It’s taken me this long to reply…but I figure saying THANK YOU late is better than not saying it all. I’m going to look at parenting…though I am far from a perfect parent. (Self-improvement? That’s why I’m HERE.) Anyhow…thank you for the direction. (And I joined SBO. More than I bargained for that’s for sure!) Peace.
This post is surely destined for the list post Hall of Fame. Some awesome tips to help stir up the pot of BS excuses most people hide behind and light a fire to finally get people off their asses and into gear. So here’s an unpaid endorsement.
If you’re not familiar with the term, it’s a business model where you endorse other people’s products or services in exchange for a commission. On software and information products, affiliates typically earn a 50% commission or sometimes even more, so it can be quite lucrative.
This is the first time I have checked out your blog/vlog and I think I just fell in love. Well – you know what I mean, right? Anyway, super funny and I can’t wait for your next ‘installation’ in your vlogging posts. One day I will figure out a way to incorporate a vlog into my ‘still wet behind the ears’ site.
These range from big conferences and events like our ProBlogger Conference which hosts hundreds of bloggers every year right down to smaller meet-ups for a blogger’s readers where money is made either through charging readers to attend or by finding a sponsor for the event.
Here’s a breakdown of my blogging activity for a typical recent month. Without breaking any confidences by telling you what any specific client pays, here is the amount of blogging I do for paid clients in a month:
Everyone has a skill that businesses need and offering your time and expertise is a great way to make an income from your blog. Services have the highest profit margins as you are effectively selling your time and not a physical product – however your income is limited to the number of hours you are available for work.
The next most profitable strategy would have been to partner with other companies, collecting a commission on each sale as an affiliate. We never tested it, but I would guess we would’ve made somewhere around $25,000 per month on the spots — 60% more than advertisers would have paid.