promoting your expertise to deliver training or consultancy services to businesses can be a highly profitable way to create an online income. In the past I have helped lots of businesses get started blogging by working with them to create editorial calendars and giving their marketing teams tips to promote their posts. Whether you’re an Excel guru, a marketing whiz or a customer services master you can build up your profile on your blog.
Again great post man, another little top for people who’re thinking of paid advertising. Always make sure your ad is between posts or in article itself. Do not ever buy top or side ads, people are blind to them. Nobody clicks them.
Thanks so much for this article and all of the links! I’ve been thinking about blogging for the past year. This year I started my Instagram page and just this week joined Twitter and Facebook as a means of (hopefully) expanding once the blog is underway. My first dilemma however, is the name! For the past four months, I have been @travelsandtantrums on IG (and the other platforms) however, I am thinking of changing that name as it began as a way of documenting our big family trip this year – I hadn’t counted on growth (as you talk about in your articles). Also, as our kids grow up, I hope that the ‘tantrums’ will subside – so, I don’t know whether to stick with what I have or to change to a more ‘family/reality’ name. It is catchy but is it relevant if we are not ‘travelling’ all the time? Hmmmmm. I’d love to know what you think!
There’s a rumor floating around that I’ve made each of those mistakes on multiple occasions. Some people also say I have to be repeatedly reminded about the graph above, lest I slip up and nearly bankrupt the company (again).
A common way that many bloggers make money is through offering services to their readers. These might be anything from coaching and consulting, to writing or copywriting, to design, training or other freelance services.
Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.
“Permalinks” are the words that appear in the URLs for your blog posts and pages. They help search engines, like Google, find your blog posts more easily. This gives you a better chance of being indexed for the keywords that will drive traffic to your blog.
You might not be able to do what your favorite bloggers are doing. This happens to new bloggers all the time. They start a blog for free. Soon they notice other bloggers with a really cool feature on their blog and they want it to. The problem is, it’s not possible on their free service.
Before you get started, take some time to check out what vloggers are doing.  Learn what type of equipment they are using, how they are framing their pictures, and how they are connecting with their audience.  Mimic what you like and feels most comfortable to you.
One suggestion for future consideration. Perhaps a detailed post on design of your blog and psychology of a modern-day blog visitor. Items like sidebars, headers, footers and most importantly, the actual body of the blog post. It will help the new bloggers to optimise their design and be more reader-friendly in their offer.
Melyssa Griffin teaches online courses and workshops for entrepreneurs and bloggers who want to grow an audience, start an online business, and change the freakin’ world. She also hosts a podcast called Pursuit With Purpose, where she aims to help people create meaningful lives and businesses. Listen and subscribe at www.PursuitWithPurpose.com!
Create a digital business that can be promoted through your blog. For example, many of my graphic design clients are people who have found me through my blog. Other ideas are to create an Etsy shop or be a social media guru.
My response: you’re 98% right. Unless you’re selling exclusively to multimillionaires, the vast majority of your customer base won’t be able to afford premium products, but what’s interesting is it doesn’t matter. Often, you can make more money selling to the 2% than you can to the entire 98% combined.
Awesome post so far, Jon. I’ll have to read the full post in the morning since it’s nigh time at where I live. I just have one question. Is it profitable for a freestyle blogger to affiliate marketing? If I’m correct, affiliate marketing is more suitable for niche-based sites, right? Are freestyle blogs even profitable? I’m just starting out, so can you recommend me something?
If you have a favorite brand of furniture or clothing or beauty products or running shoes — and your blog is big enough — reach out to the company directly and ask if they can set you up with a program. Most brands these days are used to working with bloggers and are eager to help.
In fact, I’d go one step further to say it’s necessary for a blogger to really understand his/her audience and to know what keeps them up at night BEFORE coming up with a product idea that delivers more value than it costs.
OK, I’m going to show my age…a couple of decades ago, the public relations profession was in trouble and thoroughly misunderstood. As a profession, it lacked luster. So, the pros (me among them, though I was a cub then:) worked on a national public relations campaign for public relations. It worked. Public relations became recognized as a true profession, though there were and still are nitwits that don’t get it.
Firslty thank you for sharing all this great info, so far everything you have explained has worked. However I am stuck on the “choosing my theme”, I am hesitant because I don’t know if I am STUCK with whatever I choose and at this point I want a longterm awesome working blog and website. Can I try themes out to actually understand what I want or do I just choose and then that’s it I am stuck with it. Most importantly I want to be able to add “ads” so I can make some income from my site, just to cover some of my expenses and time, but I have no idea which themes allow this and how do I find out. Frustrated and stuck in limbo for a couple weeks now. Thanks for your help
These steps are pretty straight-forward and explains the process easily! Nice work. I started mine with these exact steps about 4 months ago and hadn’t looked back since. I did, however, use bluehost instead of hostgator but to each his own They’re both great hosting sites! Keep up the good work! Look forward to more.
Membership sites can be a big time investment since you must continually create premium content for your paying members. But they can be very lucrative because they are recurring revenue (subscriptions).
In addition to getting new readers to your blog, you will also want to make sure your current readers are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post something new on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your readers.
Invest in Linking. Internally link to other content on your blog to organize it better for web crawlers. In addition, aim to have other websites link back to your website (through guest posting, blog comments, or just by publishing quality content others want to mention on their own site) so Google and other search engines can reward you for being authoritative and rank your blog posts higher.
On this screen, you will see optional extras that you can purchase. It’s entirely up to you whether or not you purchase these, but we generally don’t recommend purchasing them right away. You can always add them later on, if you decide that you need them.
Note: Even though a self-hosted WordPress blog is sometimes referred to as a “WordPress.org” blog, you are not limited to a .org at the end of your name. You can still use .com, just like I do for AmyLynnAndrews.com.

Thanks for explaining things so well and in an easy to follow even for a newbie. You covered everything right to the last detail, and im sure anyone looking to start a blog will really find value here.
1) Your niche selection is extremely important. You probably won’t be able to make money helping people watch better quality TV. But you could help them lose weight or be more productive and make a bunch of money in the process. Making money is not limited to helping other people make money.
Long content has been working for years. One of the first posts I ever wrote on this site was several thousand words on how to sell a blog which, thanks to it’s length as opposed to any particular quality, went viral and helped to kick start this blog.
Thanks, I can learn many new things from this post. Now I realize my mistake that I did in the past, and of course I will apply the basic rules for my blogging journey. After I follow this guide, I will be able to create a trusted reader for my blog.
Notoriety. Don’t plan on getting “Internet famous” right away. Not every site grows as fast as ours did, but that’s totally OK. The truth is that we kind of got lucky. We got a great domain name, we cobbled together a logo and site design that people really liked, we write fairly well, and our content connects with people in a unique way. We didn’t start this site to become “famous” though. That’d be ridiculous. Our notoriety and quick rise to “fame” came as a surprise to us, and was a result of a little luck and a lot of hard, passionate work.