My best tip would be to make a list of the other authors you follow that seem to be using this strategy. Figure out what they’re doing, what people like about it, and then try to find a way to do it a bit differently. Getting your own domain and host is a good start, but you need some ideas about how to grow it based on a distinctive strategy.
If there’s one guy’s email I never throw away before reading and dissecting, it’s Jon Morrow. First I was impressed by your back story and then I was impressed with the quality of your work and recommendations.
If you’re a little more technically inclined or up for getting your hands dirty, you could try these more advanced themes: Genesis, Thesis and X Theme are considered the top WordPress themes out there, and you can get any of them for less than $100.
While you’re more than welcome to write about your every whim and opinion, blogs that focus on a particular niche often perform better in terms of traffic and money-making potential. So think about your passions, your business, your experience or your goals.
PRO TIP: If you choose a new domain extension, be sure to make sure your domain still passes the radio test! Most people online have still not heard of the new extensions, which is why we think they’re best treated with caution.
The long article/content is definitely one that I have been trying out – does mean though that the amount of articles posted is much much less, as it takes quite a while to write out 6000 words of decent content.
I think the domain name also matters as what I think is that shorter the domain name more the traffic is on the website and also the topic of your blog is important and google also preffers topics like blogging, tv shows etc.
You can save your draft or publish your content live by using the box menu on the far right of the page. You can even schedule the post to be published later – or make the post private so only friends can see it.
Blogger is Google’s free tool for creating blogs. It includes site hosting and built-in analytics so you can measure the performance of your blog and make improvements as needed. It comes with a WYSIWYG (what you see is what you get) editor for making easy changes to your blog, the ability to upload images, and it comes with several templates for design purposes.
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
You can begin accepting donations in a few different ways. You could add a Paypal donate button or a Stripe donate button to your website. Or for a more professional look and advanced features like email marketing integration, you could use WPForms to create a donation form on your WordPress site.
If you use the method below, $5 to $10 a month. I blogged for years on this budget. As my blog and income grew, I eventually started paying for more premium tools and services, but they are not required to start.
Wow, that’s a great post. I was wondering how all that applies to someone like me that is a creative. My ideal readers are not fellow artists that I could teach something, but people that love their interior and want to brighten it with some colourful and inspiring art. Thank you so much for you response and I will definitely come back and read your blog more often.
Edge on the side of caution. Although putting a link on your site to another site for money is not illegal, it is against Google’s guidelines, as the person wanting the link is trying to manipulate the SERPs for their own gain.
Another important thing to point out, which should be a bullet point for each of these, is social network integration. Blogger, for instance, is what I have been using for years and am now looking to move away from it because it has never done a good job of integrating with various social networks. Like, when sharing to Twitter it doesn’t even use a Twitter “card” so the only thing you see is an anonymous URL. Not very helpful when getting the word out about your latest blog post. Thanks for the great comparison, though. This has given me some good ideas on what to move to.
As an affiliate marketer, you promote someone else’s product or service to your readers. You link to that product or service using your unique affiliate link. When, someone clicks through that link and makes a purchase (or completes a desired action set by the company), you earn a commission. There are thousands of affiliate programs to join. Some I participate in:
Yeah I totally agree with you. Sometimes it’s just good to check whether a few keywords are going to make a big difference though, I think. For example, this post could have been “start blogging” instead of “start a blog”.
There are over 2,000 professionally designed, fully-customizable and free themes to choose from – so you’ve got a lot of options. If you want to see premium themes and designs like the Genesis Framework, head over to Themeforest.net
Bill hit upon an interesting point (although I disagree with how he expressed it…) Jon, you’re a phenomenal writer, but would you say it’s phenomenal writing alone that got you to where you are today, or your connections with well-known blogs, or both?
Creating your own t-shirt shop is easy with WordPress. Almost everyone wears t-shirts, so opening up a t-shirt shop is a great way to monetize any kind of blog. Designing t-shirts allows you to be creative and offer something unique to your audience.
Now, a caveat: don’t turn your blog into a gigantic sales pitch. Nobody likes that. You should, however, be offering something your audience wants and needs. Don’t push them on it, but do make it available, and do remind them from time to time that they can purchase it.
I skip the add-ons except Domain Privacy Protection. The others can easily be added later if needed. (Domain privacy is only available for new domains. If you selected the Prime package, it’s free.) This protection keeps your personal information private. The only time I would skip domain privacy is if you are using a business address and don’t mind if it’s visible to anyone who looks up your domain.
Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
You might want to install a contact form (WordPress.org has plugins for this) or just write out your email address on your contact page. If you’re worried about spam, you can write something like “janice AT janicerunsfast DOT com.”

Don’t worry if the images you see here vary slightly from the ones you see on your screen. The process is the same. Bluehost is always tweaking and making site improvements. You might even catch them in a sale!
Jon, you always deliver! I’ve printed this out so I can have it handy to refer to as I build my audience/blog. I especially liked the survey info and the info on reverse the funnel. I really struggle with what to charge, but seeing your numbers helps. Tons of info here to digest. Thanks!
Remember that your viewers are watching because they already like your blog.  Keeping this in mind will help you to create an engaging vlog and avoid becoming a robot behind the camera.  Relax, smile and talk about what you know.
Find a community. Blogging at its heart is interactive. You write a blog post and people comment on it. This is a great way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
Hi, I’ve just started a dedicated blog for my main business site. I’ve used WordPress, and while setting it up, this guide was fair to help a lot. It’s a great reference for starting up, and taking things further 🙂