Start by thinking carefully about the type of reader you’d like to have read your blog. You might like to create an avatar of that reader (sometimes called a reader persona or profile) to help you work out who you’re trying to attract.
Theme. A good theme gives you the look and feel you want for your blog, allowing you to make a blog that looks exactly how you want it to look. If you’re not a coder (we certainly weren’t), then a theme makes the design work a million times easier. Plus, once you purchase a theme, which are inexpensive for the time they save you, you own it for life. A theme has two halves: the framework (the bones) and the Child Theme (the beauty):
This post was so good that I had to sit in my car and keep reading after I left work, here in the garage. Ha! What caught my attention is the funnel analogy and the webinars. Starting with the expensive first, then offering the less expensive. Brilliant. Also, I want to do webinar but am not sure how to get started. But dammit if I’m not going to think of how to move in that direction! Thanks for the kick in the butt, Jon! 🙂
Categories are meant for broad grouping of your blogs posts. These are more general topics that can be found throughout your blog. For example, if you have a personal blog that details your life, you may choose categories such as Music, Travel, and Food.
Hobbies & passions. Hobbies or other interests you are passionate about are a great place to start. Cooking, travel, fashion, sports, and cars are all classic examples. But even blogs about more obscure hobbies can be successful, since the your audience is literally anyone in the world with the internet.
The main thing is to start, that is the hardest step – don’t be nervous – practise makes perfect your first posts probably won’t be your greatest but only by regularly writing and promoting your blog will you grow your audience and become a better blogger.
I like vlogging because it helps the readers to really see who is behind the blog and your personality comes through. I found that demonstrations made good videos. Like the tripod idea–I had a lot of problems with keeping the camera straight when doing my “How To Post An Amazon Review.”
So counter-intuitive, I thought that I was going to monetize my blog with ads as well. Literally changed the direction of my blog for the better. Thank you so much for saving me the time. Going to read this again and again in the future and will share it now.
This goes against the grain of 90% of what I’ve learned from the”experts” in the last 9 months of blogging. But man it feels right. I’m so worried about short term gains that I’m not building a long term foundation. I’m thinking so small! These lessons are profound, Jon. Thanks!
I can’t imagine that it’s worth the payoff to actually pay $25-100 per guest post. I mean, sure, if Conde Nast would let us write for them for a hundred bucks that would be one thing, but I don’t think it’s worth it to pay to guest post on a middling travel blog.
It’s my responsibility. If people are ever going to respect blogging as a legitimate business model, those of us who are successful have to speak up and share what we’ve learned. None of us works in a vacuum. The only way we can advance our field as a whole is to collectively share what we’ve learned.
I find this website useful however, I also find it bias towards WordPress. Like at the top of the page list the blogging pros for each then the cons NOT WORDPRESS so they suck. Am I the only one who got that vibe? Guess I will keep poking around. Thank you xx
This is absolutely fantastic stuff and a real eye opener for business like mine, where we want technology to be our main driver given today’s day and age. I really appreciate the honest insights that you’ve put forward, and we will look forward to always learning more about the business through your posts and will definitely spread the good news.
Great post! An eye opener indeed. I have 2 blogs one for sales (small business) and one as a hobby posting lists of anything. I learned a lot from this single post. Thank you, Jon, for sharing your knowledge to us little guys. 🙂
Hopefully I’ve convinced you of the merits of WordPress, but there’s one more thing to know. WordPress is simply software. You can download it to your personal computer, but then your blog will only be accessible to you. In other words, WordPress by itself, won’t make your blog live on the internet.
It can help to take a look at your favorite blogs or other popular blogs you’ve heard of with a critical eye to figure out how they’re succeeding. You can also look at the flip side: What do some blogs do that keep you from coming back?
Now, I had a question. I am just 14 years old and I am entering the blog-o-sphere as an intermediate. Now, you may check my blog “theartofvk(dot)com.” I write how to articles mostly and also try to do videos as I am not a native English speaker it get’s difficult for me. When I read post on BBT I find it really interesting but How To articles… umm.. are they nice enough? How To article probably don’t keep people engaging do they? I am recently also trying guest post and on my 5 attempt my article was accepted at Hongkiat.
A personal blog. A personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share you thoughts with the world without having to stick to just one topic.
You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.
Thank you so much for all the extremely helpful information. I’ve set up my site through HostGator and installed WordPress. I’ve tried our a free themes, one of which already broke my blog but it is good now.
You can do the same thing, even if your list is much smaller. If you have 100 subscribers, chances are two of them might be willing to buy premium products or services from you, and those two will often pay you more money than the other 98 combined.
WHA??? I cannot believe how many of you are afraid to vlog! I am creating a conference next year that is centered around new media (vlogging included) and working with brands. I had better see you all there to learn about the importance of this social media tool! LOL
Actually being a blogger myself I am looking for answers to typical issues that everyone faces. On the same way I came up on this page. I think you could help me clear up some confusions. As your explanation skills are top notch. I’ll surely go through your website for further leads.
I know enough about SEO to probably be wrong about a lot of it. I could probably write a series of articles on SEO tactics I have learned over the years but as I am not an expert I’ll point you in the right direction to some good articles on the subject.
Then, when a site visitor clicks on your website to view it, the web host servers help deliver that content to your visitor’s computer screen or mobile device in a visually appealing and understandable format.

I will be rocking my blogging in 2018! Back in the Fall of 2017 I rolled out a modern web site design and a podcast. I’ve also just done an evaluation of what worked last year and the areas where I fell short. I also found it helpful to examine those latter areas to understand why. With those in mind, I know where I need to focus my energy. I’ve even got two new products in the works (both in the editing phase). 2018, here I come!
Affiliate marketing works in conjunction with several other online advertising mechanisms. This is the case because affiliates will often use these platforms for marketing purposes. Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also appropriate less traditional advertising methods. An example would be publishing reviews of services or products.
There are thousands of articles and podcast episodes on ProBlogger about how to create content. See our latest stuff in the content category on our blog and on the podcast. Also check out some of these popular articles on different aspects of creating content.
Sunday funday. Taking it easy before I hit the lightroom harder than ever. The work never ends. Loving the newest blog post. If you haven’t seen it then you should :o) More abandoned pictures very soon. Thanks everyone for all the support.
If you’re a little more technically inclined or up for getting your hands dirty, you could try these more advanced themes: Genesis, Thesis and X Theme are considered the top WordPress themes out there, and you can get any of them for less than $100.
There’s loads of up-sell opportunities from offering training courses and it can easily be scaled if it is mainly self-teaching materials. Not only this, but you can start gathering email addresses from your trainees and start marketing new courses to them.