Start by thinking carefully about the type of reader you’d like to have read your blog. You might like to create an avatar of that reader (sometimes called a reader persona or profile) to help you work out who you’re trying to attract.
Take the Tumblr “Follow” button that slides out of the right hand corner as you scroll down the page. That feature is very hard to ignore and has played a big part in Tumblr being so “viral” among users of that platform. It has since been copied by a lot of non-Tumblr bloggers who have found it converts quite well.
Theme. A good theme gives you the look and feel you want for your blog, allowing you to make a blog that looks exactly how you want it to look. If you’re not a coder (we certainly weren’t), then a theme makes the design work a million times easier. Plus, once you purchase a theme, which are inexpensive for the time they save you, you own it for life. A theme has two halves: the framework (the bones) and the Child Theme (the beauty):
Congratulations! A very interesting post. I am agree with almost everything you say. Only could add, that more beauty shall be required in internet. Most of the blogs are without design, and maybe it could be the Play for artists. Thanks
But good news: it’s easier than you think. We’ve learned a ton of lessons during our ascent to 4 million readers. And now you can learn from our pain and suffering to circumvent much of the tedium involved in setting up a blog.
You can begin accepting donations in a few different ways. You could add a Paypal donate button or a Stripe donate button to your website. Or for a more professional look and advanced features like email marketing integration, you could use WPForms to create a donation form on your WordPress site.
On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images and content plus the free themes and you have a winning combo.
One area I never really got into with my survivalist blog and wanted to was Everyday Carry. Most people will have never heard of this concept but it really is an interesting sub-niche with in this niche. Everyday Carry is basically any items you can’t leave the house with.
The top partner has the first shot to fill an ad – if they don’t – they “pass back” that ad request to Adsense (since Adsense is a 100% fill solution but tends to have lower CPMs than other ad networks).
This is invaluable information as it helps you decide whether or not you can compete in certain niches and keywords. If someone has links coming from Harvard, Wikipedia and NASA then it is unlikely you’ll be able to outrank them in a hurry.
Above we mentioned the difference between CPC and CPM ads, where you are paid per click or per thousand views. While you could use one of those models for selling banner ads, most bloggers charge a flat rate instead. Charging a flat rate is easier than keeping track of views or clicks.
Really enjoyed the Article – Well written and full of information! It is great to see and quite motivating. The focus on determining what your site/blog is worth based on subscribers makes complete sense!
As always great post, essential guide to consider for starting a new blog! I started my blogging journey on blogger, but self-hosted WordPress is best to start with! WordPress is better than blogger. . .
Originally considered an online journal or diary, blogging has expanded into much more than a place for individuals to share their thoughts with the world. In short, a blog can be defined as a website that you regularly update with new content. You can learn more in our history of blogging post.
Now, a caveat: don’t turn your blog into a gigantic sales pitch. Nobody likes that. You should, however, be offering something your audience wants and needs. Don’t push them on it, but do make it available, and do remind them from time to time that they can purchase it.
Cloud hosting will give you faster website speeds because it stores your website across multiple shared servers. This increases site performance because users don’t share the resources of just one server with each other. And, cloud users enjoy higher uptime since a problem with one server is unlikely to affect a website stored on multiple servers.
Try this – “like” the page from your personal profile, then log in as the fan page and view your likes. You can add your personal account as an admin for the page. Once you do that, you can log in from your personal profile and remove the other identity as a page admin. Hopefully that makes sense. Here’s a link that explains it in more detail: http://cyberprmusic.com/2013/07/26/facebook-fan-page-admin/
WordPress.com. WordPress.com is a free blogging platform that is hosted by WordPress itself. There is no software to download, you don’t need a web host to store your data for you, and there is no need to maintain a web server. Plus, you don’t need to pay for a domain name. There are built-in customization options for making changes to your blog as you see fit, though the design and functionality of your blog is limited.
Educational. How-to guides, interviews, tutorials, reviews, and demos. According to Google 91% of mobile phone users turn to their devices to figure out how to complete a task they are undertaking and more than 100 million hours of how-to videos have been watched in the USA in the first five month of 2015. Home improvements, cooking and beauty are some of the most popular topics.
Connections definitely matter, but I don’t think meeting the right people is a matter of luck. When I was a beginner, I made a list of all the people I wanted to know, and I mapped out a strategy for building a relationship with each of them. It’s no coincidence that, years later, all of them are friends. I made sure of it.
You’ll need a hosting account too. Usually domain and hosting are bought together. Without a hosting account, you’ll be unable to get your blog online. So when people type in your domain name/blog address, they will see a “page not found”.
For example, if you rely on Google AdWords from organic search traffic and your blog suddenly gets pinged in some update you might wind up with zero income for a while. The same goes with an affiliate product that you might be promoting with natural traffic vs paid traffic. That can dry up in an instant.
Keyword Research. Take the time to find out what keywords relate to your content so that when people search them, your website appears as one of the most relevant results. Add keywords to the title of your blog post, in the content body, and in metadata such as image alt text.
Define Your Ideal Readers. Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living intentionally. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives. If you want to write about your newborn baby growing up, that’s wonderful: your ideal readers are probably your friends and family. If you want to write about restoring classic cars, that’s cool, too. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).
Find a community. Blogging at its heart is interactive. You write a blog post and people comment on it. This is a great way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
I think it was perhaps this article from Sydney about a study of 220,000 Australian residents who sat still for long periods. There have been a few follow up studies since that freaked me out, especially because it says exercise doesn’t undo all the bad blogging vibes!
I’m not surprised about Headline Hacks converting though. I just had someone email it to me last week, and I’ve been using it for years. I have a copy printed up which I keep under my pillow at night (OK, maybe not… but I might as well.)
Choose a niche in which you can establish yourself as an authority. You probably won’t be the first person to blog about the topic you choose. It’s almost guaranteed someone else has thought of it before you. Don’t fret about this, come up with a unique angle. Do you have a reasonable chance of making your blog better than others talking about the same thing?
Find Your Niche. You needn’t have a niche, but it helps. When learning how to be a blogger, it’s important to ask yourself what you’re passionate about. Running? Cooking? Being a parent? Have you found your passion? If so, whatever it is, write about that. If not, then you must first find your passion. (Note: We generally recommend that people don’t start a blog about minimalism or the paleo diet or any other heavily saturated topic. But what we really mean when we say this is: don’t create a blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it. Enjoy yourself.)
Invest in Linking. Internally link to other content on your blog to organize it better for web crawlers. In addition, aim to have other websites link back to your website (through guest posting, blog comments, or just by publishing quality content others want to mention on their own site) so Google and other search engines can reward you for being authoritative and rank your blog posts higher.
Most hosting companies have one-click installations for platforms such as WordPress, Joomla, and Drupal. And, with the help of a setup wizard, all you have to do after signing up for web hosting is follow the step-by-step instructions and your site is ready to go.
If your blog brings in high traffic levels then displaying Google adverts can be a quick and easy way to make steady revenue. If your blog is good at keeping your users on the pages then these types of ads can work well for driving high conversions, especially with in-post ads.

This is such an awesome content from Jon Morrow. It inspires me a lot and I hope other bloggers will be inspired too after reading these valuable and effective lessons on how to build a profitable blog. The lessons given are practical and are delivered wisely.
Nevertheless, are these instructions still relevant today in that I need to set up a personal ‘profile’ and then create a ‘fan’ page? As I understand it also, to keep them ‘separate’, I should avoid ‘liking’ from one to the other.
Ghost is a minimalist blogging platform with limited features focused on writing blog posts. It’s available as a hosted platform, and also as a software that you can install and host yourself. We’ll take a look at both options.
Advertising is easy to start making it a popular income stream for many bloggers. However, it’s not nearly as lucrative as it once was and it requires a lot of traffic to be truly profitable. Therefore, it’s not a top recommendation of mine.
Great post, do you have more advice on paid advertising spend for blogs? I have a blog getting decent traffic however I would like to expedite that a bit with a bit of paid advertising. I’ve ventured a bit into facebook ads but am looking for other channels to promote as well. Any advice would be appreciated so I can expand my readership.
There are over 2,000 professionally designed, fully-customizable and free themes to choose from – so you’ve got a lot of options. If you want to see premium themes and designs like the Genesis Framework, head over to Themeforest.net
Our blog actually covers travel tips and insights into expat life along the Oaxacan coast of Mexico, so I am not sure that those sites would be the target audience for our blog’s content even if they were more accessible, which clearly they aren’t.
I make money on blogging via adsense and affiliate schemes. I’ve had a blog for almost a year now and still its earning! It’s important to choose the right niche. I update the content everyday, which helps generate long tail keyword traffic from Google.
Rather than publishing banner ads on your website via Adsense or another 3rd party you can always work with advertisers to setup their banner ads directly. Generally banner ads are paid on a CPM model, which is basically a price per 1000 impressions of their banner on your website.
The main thing is to start, that is the hardest step – don’t be nervous – practise makes perfect your first posts probably won’t be your greatest but only by regularly writing and promoting your blog will you grow your audience and become a better blogger.
Granted, you won’t make that kind of money when your blog is small, but when you’re just starting to learn how to make money blogging, affiliate marketing is still a good way to start for several reasons:
I thought it would be enlightening to give those interested in earning from blog-writing fees a look at what it takes to earn a decent living as a paid blogger. The short answer is: Be able to write a lot of very powerful, well-linked, properly formatted, well-researched, short blogs. Never run out of story ideas.
Great article. I recently came into blogging. I hadn’t completed what quantity I had learnt from my initial try. currently, with the new diary, I started a few month alone, I’m seeing a rise in traffic on a daily basis that is kind of stunning and really exciting. therefore I even have been reading everywhere the way to legitimize a diary. Your article is superb and in-depth. Many thanks for sharing. I will be able to definitely take on some of your advice. Cheers Jamie!
PRO TIP: If you choose a new domain extension, be sure to make sure your domain still passes the radio test! Most people online have still not heard of the new extensions, which is why we think they’re best treated with caution.