Absolutely not. Yes, there are way more blogs online today than there were 5 years ago when we started, but there were also fewer people reading travel blogs and fewer companies willing to work with us.
Originally considered an online journal or diary, blogging has expanded into much more than a place for individuals to share their thoughts with the world. In short, a blog can be defined as a website that you regularly update with new content. You can learn more in our history of blogging post.
If you’re a food blogger, you might want to compile a cookbook of your best recipes. Or if you run a fashion blog and recently purchased an entire wardrobe at your local thrift store for under $100, you could create a video course to help other people do the same.
I first learned about blogging back in college when I was lucky enough to sell a couple for 5-figures. Since then I’ve been so fortunate to work full time from my couch! I honestly don’t say this to brag, but just to show you how powerful blogs can be for changing your career or revitalizing your existing business.
All Nuts and Bolts projects are built on the Genesis Framework because we believe it’s the most stable and well-supported framework available. Our partners love it and so do we – once you try it, you’ll never use another WordPress theme!
Thank you so much for all the extremely helpful information. I’ve set up my site through HostGator and installed WordPress. I’ve tried our a free themes, one of which already broke my blog but it is good now.
My best tip would be to make a list of the other authors you follow that seem to be using this strategy. Figure out what they’re doing, what people like about it, and then try to find a way to do it a bit differently. Getting your own domain and host is a good start, but you need some ideas about how to grow it based on a distinctive strategy.
Great article, Ramsay. I have a question about adding visual content. You say that it’s a good idea to belong to a stock photo site that has an attribution license. It seems like that’s how all of the stock photo sites are nowadays.
Despite having a lot of cool stuff going on, I am still of the firm belief that blog hosts like Tumblr, Squarespace and even WordPress.com do not give you the control, ownership and customization options that you might need.
Why not experiment by selling your services as a freelancer or consultant in your area of expertise? A food blogger could create meal plans for busy families, a photographer could take headshots and portraits, and pretty much any blogger can offer to write paid blog posts.
If you’re not interested in selling ads or sponsored posts, there are plenty of other ways you can earn money online from your blog. A popular method is by having your audience pay to access certain content or areas of your site. Here are a couple of ways to do that.
Before you decide on which Premium WordPress theme is right for you make sure to check out our detailed reviews of Thesis, Genesis, and Headway. Each of these go into detail on the pros and cons of each WordPress theme.
1. Easy to Remember – Don’t choose a nonsense name, something tough to spell, or a long name full of dashes. “www.best-tech-gadgets-in-the-world.com” won’t ever stick in someone’s head, but something like “www.techgeeks.com” rolls off the tongue.
As always, a fantastic post Jon. Have just shared on G+ with the comment that you are simply the best at what you do. I love your style, and the practical advice is invaluable. I was particularly interested in your downplay of using twitter, FB etc to hope to grow your blog, but what you said makes total sense. As someone who is building an author’s platform prior to publication, I’d been hesitant to sell products, but no more. Thanks so much for your inspiration.
Ghost is a minimalist blogging platform with limited features focused on writing blog posts. It’s available as a hosted platform, and also as a software that you can install and host yourself. We’ll take a look at both options.
I think you may well be right if you are saying that few of us will have the skills required to attract and service a lucrative and large enough market to earn the sort of sums quoted. Nevertheless, may I just say that Jon has freely given us, not only a system but the commercial logic and reasonings behind that system.
Thanks for breaking this down nice and easy. A face book fan page is an absolute MUST for anyone who is looking to build a brand for them self or a product. Love the layout of your blog as well, very clean and professional looking. Best of luck in everything you set out to achieve!
It all depends where the most people are that will be interested in your site / niche / product. I target ads in countries such as UK, USA, Canada and India, only because there are vast numbers of English speakers there with enough disposable income to want to buy through my sites.
Just wanted to tell you that my wife and I went with your advice and signed up with ipage. so far so good and now we’re on our way to setting up our homeschooling blog. thanks for sharing we’ll be frequenting this site for more knowledge in the future.
If there’s one guy’s email I never throw away before reading and dissecting, it’s Jon Morrow. First I was impressed by your back story and then I was impressed with the quality of your work and recommendations.
This is another one of those tips that have been around for a while but become more and more relevant with every passing year. If you start a blog in 2018 you should expect your income streams to change. That can be a really scary thing if you aren’t prepared.
I used your guide and made my own site, thanks for the help! 🙂 I’d like to create a second one in WordPress under a different domain name (a new blog in a different language). I followed all the steps, except I can’t figure out how to install wordpress or add the new domain to create a separate page..
Wow, what an amazing story! I felt like that for a long time until I decided to do something about it recently. I am really small right now and so far I have zero subscribers. Yet that only means there is work to do! I am definitely checking your blog or website, too. Thanks!
Linking to other websites is a great way to make friends and provide value to your readers. It shows that you know your stuff and are not afraid to mention the “competition”. However, every time I want to include a link, Yoast says: “you’re about to link to a website that’s ranking for the same keyword you want to, are you sure you want to do that?”
The top partner has the first shot to fill an ad – if they don’t – they “pass back” that ad request to Adsense (since Adsense is a 100% fill solution but tends to have lower CPMs than other ad networks).
Two of the most popular social media platforms in use right now are Facebook and Twitter. You can add native videos to Facebook and cater to those that love to watch videos, you can Tweet instant updates on Twitter and invite followers to check out your new blog post. And most importantly, no matter which network you use, you can expand your reach to an audience base you never even knew about.
On the positive side, a quick search might show you where your competition is getting its links from and that can mean you can replicate them yourself or come up with your own similar promotional strategies. Clever!
I don’t know many bloggers who earn money from their blog alone. By that, I’m referencing mainly to my previous point about thinking bigger than your blog. Most bloggers don’t earn a living just from selling sidebar ads and writing one post everyday. A Beautiful Mess sells books and e-courses. Designlovefest teaches Blogshop, a popular Photoshop workshop for bloggers. Oh Joy! just created a line of products for Target. These are some of the biggest bloggers I know of, yet they are constantly innovating and thinking of new ways to use their blog as a creative starting point and marketing tool. Be an innovator. Branch out.
Thank you for such a nicely crafted article. I just had one query, Isn’t it true that even in case of paid advertisement people would just visit, read and leave my website rather than visiting again and again over time. What is better, advertising to extract email ids or to build FanPage likes and community
Oftentimes people confuse the terms “blog” and “website” because there is a fine line between the two. After all, blogs appear on websites and websites feature blogs. So what really is the difference?
I really liked the information posted by you here along with its interface. Me also running a website where I publish articles under different topics. I love writing blogs and learn from their experiences.
Unfortunately you’d have to take that up with Facebook; to my knowledge they don’t allow you to enter a custom category. I’m surprised that nothing on the list would be relevant since it’s a pretty extensive list.
I agree about foregoing ads and instead selling your own products in those ad spaces. This might however not be applicable to bloggers who are still new and running the ropes, and to blogs that are still in their growth phase.
Thank you for your advice. I’m definitely interested in applying these techniques to my make money online blog. I currently have Google Adsense on my blog and I offer advertising banner spots on my website through micro job sites. But $100k a month is awesome! I’ll even be happy with $100k a year. If I can get my blog on that level, I could quit my job and work from home. I’m re-reading these techniques tonight and applying them to my blog. Thank you so much!
Can you teach an old dog new tricks? I hope so. I have 78 years of knowledge to share on food, music, and other topics. Your instructions are amazing, wonderful, and hopefully easy enough for even an old tech-idiot like me to understand. I’ll sign up for your course, but I want to express my admiration and appreciation for such a fine product as you have created.
You can then customize your theme using the customizer. The extent to which you can customize your website will depend on the theme you selected. Change between themes easily just by activating a new theme. All of your website content will appear in the new theme.

There are many ways to experiment with growing your blog’s audience that I’ve written in previous blog posts and talked about in podcasts (I’ll share some further reading and listening below) but it is important to enter into all these strategies remembering that you should not just be looking for ‘traffic’ but ‘readers’.
Hmm, sounds like that might be something in your general Facebook settings. I would check your page settings as well as personal profile settings to see if geolocation is turned on. I think it’s called Facebook Places maybe?