promoting your expertise to deliver training or consultancy services to businesses can be a highly profitable way to create an online income. In the past I have helped lots of businesses get started blogging by working with them to create editorial calendars and giving their marketing teams tips to promote their posts. Whether you’re an Excel guru, a marketing whiz or a customer services master you can build up your profile on your blog.
Thanks for the update, Jon. I’ve been blogging for over 11 years. In that time I’ve seen a LOT of changes. In fact, the number one change is change itself. What used to work (Google Adwords, keyword optimization) is actually a way to lose traffic now. I’ve seen eBooks come and go, as well as video marketing, podcasting, and social media marketing. The secret is they all work, for the right message, and the right person. The hard part is, to find the right message for your brand/personality takes a lot of hard work, a lot of experimentation, and months/years of time. Thanks for laying it on the line. Blogging can be a viable occupation, just don’t quit your day job until you’ve found what works for you.
Some bloggers publish their own income reports, but again, it’s difficult to draw general conclusions since each blogger’s circumstance is unique. Many bloggers have stopped sharing income reports, such as Pinch of Yum, but one of the more well-known bloggers who continues to share his is Pat Flynn from Smart Passive Income.
Make money from home. Blogging can be quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to make a nice profit if things are done correctly. The best part about it is that blogging is a form of passive income, since you can spend just a few hours a week writing a blog post and then continue to make money from it long after the blog post is written. I go into much more detail on how to blog for money later in this guide.
There may come a time when you have to back up your WordPress site. Maybe you want to do this on a regular basis just to be safe. If not, you’ll at least want to back it up before making major changes or manually updating your theme. There are a couple of easy ways to do this:
Before you decide on which Premium WordPress theme is right for you make sure to check out our detailed reviews of Thesis, Genesis, and Headway. Each of these go into detail on the pros and cons of each WordPress theme.
Selling e-books is fine and dandy if you have half a dozen more expensive products to offer your customer afterwards, but it’s downright silly if you don’t. You’re much better off creating and selling the expensive product first, and then gradually building cheaper and cheaper products.
For 95% of users, it makes more sense to use WordPress.org also known as self-hosted WordPress. Why? Because it is free to use, you can install plugins, customize your site design, and most importantly make money from your site without any restrictions (see the difference between WordPress.com vs WordPress.org).
Plugins come in all varieties, from very simple code modifications to complex software applications. If you have a basic grasp of how WordPress works and some simple PHP knowledge, you can create your own WordPress plugin.
Don’t be fooled by the pictures of expensive cars, mansions, or working from beach. Every single one of those are scams, and you will waste your time and money paying for any courses or training that you buy from those guys.
By default, Tumblr publishes your post. If you want to keep crafting it or if you’re not complete, you can choose to save as draft by navigating to the right of the post body. Alternatively, you can choose to add to a queue of posts, or schedule a post for later in the week. You can also save the post as private if you’d prefer to keep it hidden from public eyes.
Then, when a site visitor clicks on your website to view it, the web host servers help deliver that content to your visitor’s computer screen or mobile device in a visually appealing and understandable format.
I blog anonymously and chose to create a separate Facebook to host my fan page.  I still haven’t been able to successfully post directly from my blog to my fan page instead of the update ending up on my dummy Facebook persona (though I also haven’t tackled it lately), so I made the right choice for the moment.  Speaking of which, any tips on that? 
It can help to take a look at your favorite blogs or other popular blogs you’ve heard of with a critical eye to figure out how they’re succeeding. You can also look at the flip side: What do some blogs do that keep you from coming back?
Shared hosting is the cheapest and most basic form of hosting available. This kind of hosting stores your website on a server that you share with other customers of the hosting company. And, you share all of the resources – such as bandwidth and disk space – of the server as well.

I had a blog a couple years ago in a pretty precise niche (female musicians), too precise maybe. I had like 20 readers! Now I’d like to try again with another topic but I’m afraid there’s way too much blogs about it already (hippie lifestyle including health, fashion, decor, beauty, printables, etc). I tried checking stats and keywords but I don’t understand any of the information I’m getting. I’d rather pay someone to do the research for me but I have no money. The other thing is that I’m not an expert in anything. The hippie lifestyle thing is the only topic I can think of that would generate more than two article ideas in my brain! Do you think there are solutions for someone in my situation ?
Become a published author. It’s no secret, these days publishers rarely work with authors who don’t have an online presence. The reason is simple: it’s a lot easier to sell books to people who already know you. A blog is one of the easiest and most effective places to start.
Thank you for all this information! Is a cooking blog a good subject for a profitable blog or is it better to go write about general subject like relationship for example. In that case what would be the way to have affiliation? Also is there a way to target a specific country? Is English the language to use preferably or French is good aswell?
It can take years to learn how to wrangle Google search algorithms to your benefit (and once you master the techniques, they change the rules on you), but learn a few basic tricks to help new readers find you.
Most hosting companies have one-click installations for platforms such as WordPress, Joomla, and Drupal. And, with the help of a setup wizard, all you have to do after signing up for web hosting is follow the step-by-step instructions and your site is ready to go.
Thanks for explaining things so well and in an easy to follow even for a newbie. You covered everything right to the last detail, and im sure anyone looking to start a blog will really find value here.
Hi, thanks for this very helpful post! Is it possible to register a domain even if you don’t plan on using it immediately? Basically just ensuring that you get the domain name that you want (if possible). Also, if I’m planning to blog on varying topics what would you recommend to do as far as a name? Do you think it’s imperative that the name coincides with the topic? I only ask because I’ve seen fashion/beauty blogs where their names have nothing to do with fashion or beauty. I’m sooo stuck on the name I can’t move to the next steps! Ugh!
Hi, i’m stuck on this part. I already installed wordpress however when i go to myblog.com//wp-admin, an error says “Please configure your name servers. You’re seeing this page because your domain is setup with the default name servers: ns1.hostgator.com and ns2.hostgator.com.”
Because of the similarity in names, beginners often start with WordPress.com thinking they are getting the powerful WordPress.org software. After seeing the limitations, users often end up switching from WordPress.com to WordPress.org to have more features and control over their website.
I’m not saying that you need to go out and sign up for everything else right now, but I am saying that we should learn a few things from Tumblr and Medium which are innovative, sexy and coming up with some really big wins.
Money. You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter, much later actually.
I am a writer (freelance) of print production, which as we all know, is going the way of the dinosaurs. While your tutorial was helpful, I am a dinosaur. Please send me one link (I will pay a fee, if reasonable, but I only want to pay one fee…and this tutorial leads me (I am sure, incorrectly), to believe I must pay this and that for a domain , host, ipage, etc.
For new domains, this is because it takes 2-24 hours for your chosen domain to become fully registered. Go ahead and start working on your site. When the real domain is ready, Bluehost will switch it for your automatically.
I am going to New Zealand and Australia for two months in a couple of weeks and want to make a travel blog for friends and family in uk and other places. It will have photos, videos (a lot!) and text. It won’t be commercial, I’m not selling anything and will only do it whilst I am away and maybe for a little while when I return.
Bloggers come to blogging arena with varying degrees of online and social media experience, but we’ve all made more than a few newbie mistakes – there’s always room for more learning and improvement, whether you’re a beginner or you’ve been blogging for years.
You are man of kind. I do blogging since 7 years ago. I didn’t earn much like others. The reason behind i didn’t gave readers value. I pushed them to click my advertising. That’s silly. But, now, i understand that readers need something useful for their life. I called it human to human approach. Not human to machine, like the way i did. E Since months ago, i read your blog everyday. Just like a breakfast at Tiffany.
I’m about to build another theme site/shop and was going to use WP, but based on past experiences, I am going to use Joomla because I know the capabilities and flexibility will make managing a site like this (which will have a blog in it), go much smoother, and then there’s security.
Andrea Whitmer is a full-time freelance web developer who works exclusively with the Genesis framework. She enjoys helping web designers work smarter, not harder, and dedicates her time to training, tech support, and dev work. Connect with Andrea on Twitter, Google+, Pinterest, or Instagram.
So while the world might not need another daily fashion blog, you can set your fashion blog apart by focusing on capsule wardrobes, refashioning clothes you have in your closet or limiting yourself to clothes you buy on consignment.
I’m so pleased I selected your tutorial first. I am currently supporting our corporate instructional design team by assisting with quality review of training materials being developed for a number of large corporate clients. I know instructional design and find your writing and organization of content top notch!
Good info Word of warning though if your website is not very niche you can forget about Google Adsense. I have a generic business directory and 30,000 monthly visits over 3 months Google Adsense payout? Zero!!!!!!
Thanks for the good tips. I’m a newbie and haven’t started my blog yet; just reading about the basics right now. Wondering if there is a way to keep it private so it’s not accessible to the general public, but only to those who you send the link? Thanks
For instance, we have a guest blogging course that retails for $497. In exchange, we promise to help students get featured on a big blog or magazine like The Huffington Post or Forbes. I think it’s fair to say that exposure is worth $5,000 to the right person. So, the product sells easily and well.
If you want to charge high prices, you absolutely can, but you must make big promises. Similarly, if you want to charge low prices, you absolutely can, but you must make small promises. In either case though, the value of the promise should be at least 10X the price.
You don’t even need to create a separate Facebook page or Twitter account. Just share your posts with family and friends wherever you hang out, whether that’s LinkedIn, Pinterest, Instagram or elsewhere.
At WPBeginner, our main goal is to provide cutting-edge helpful WordPress tutorials that are easy to understand for small businesses, bloggers, and non-techy WordPress website owners (see more about us).
The good news is, adding these buttons is pretty easy. WordPress offers a wide range of plugins to make it simple. A few of my favorites are Monarch ($89), Shareaholic (free) and Simple Share Buttons (free).
Jon, it’s so disheartening to read this list. Not for my sake, but for the sake of all the hobby bloggers I know who keep asking me why their blogs aren’t getting the traffic, attention, or sales they were hoping for, and how in the world can I be building my email list before I even start blogging? Am I STUPID or something?!
Those are six popular sharing buttons. There are many more. Whichever you choose make sure you limit the number of icons that appear and also make sure the plugin doesn’t slow down your page speed dramatically. If it does you’ll lose readers.
The idea that you can start a blog today and make a full-time income within a few months is, for most, not realistic. There is simply too much too learn and too much to build (your site, your content library, your social media presence, your trustworthiness, relationships with readers, etc.). If you need money right away, building a blog may not be your best option.
An amazing post! Thank you so much! Many valuable tips, especially the one with the reversed pricing, which I would have never thought of myself. Also a great way of writing that is easy to understand for everyone.
Let’s make your blog look exactly how you want it to. To choose a new theme, you can either head to Appearance > Themes and install a free WordPress theme or you can head to a premium theme website like ThemeForest.net and buy a theme for around $40.
Jon, you always deliver! I’ve printed this out so I can have it handy to refer to as I build my audience/blog. I especially liked the survey info and the info on reverse the funnel. I really struggle with what to charge, but seeing your numbers helps. Tons of info here to digest. Thanks!
A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).
All Nuts and Bolts projects are built on the Genesis Framework because we believe it’s the most stable and well-supported framework available. Our partners love it and so do we – once you try it, you’ll never use another WordPress theme!
Many bloggers create and sell their own digital products. Digital products are great because they don’t require inventory and can be distributed to quickly and easily. There’s no overhead and low risk. Examples of digital products bloggers create:
For beginners to blogging, free themes offer more freedom to experiment. If you’re not used to using WordPress, we recommend using a free theme until you know which features matter to you most. WordPress has its own repository of free themes.