A great post, Ramsay, and great timing for me. I just went live with a coming soon page for my first website and blog that I plan to launch early next year. It’s great to read what your thoughts are on the future of blogging. I have to admit, I’ve been guilty of what you talk about in #19. I had planned to have my coming soon page up in October, but I was focusing on too many little things and got hung up. Now my challenge will be to not have the same thing happen with the main site.
What a great article. I wonder if you can help me with something I have continually struggled to do. I set up my Facebook blog page some time ago in the same manner as you have suggested. However, my problem is how do you set up a Followers page for the blog profile. It only gives me the option to add a Followers page to my private identity. I am trying to keep my private identity separate to my blog identity but would like to know how many followers I have on my Facebook blog page. Hoping you may have the answer or if not a means of finding the answer. Many thanks. Lesley
If you have previously registered a domain and want to use it for this new site, enter it on the right. (Don’t worry, it won’t mess things up to enter it here. It only identifies your Bluehost account for now.) If you don’t already have one, enter your desired domain on the left.
Money. You should not start a blog to make money. We need to get that out of the way first. If your primary objective is to replace your full-time income from blogging, forget about it. It doesn’t work that way. Do you think that Jimi Hendrix picked up his first guitar so he could “supplement his income”? No, he didn’t. Rather, he did it for the love of it, for the joy and fulfillment he received, and the income came thereafter, much later actually.
A domain name for a carpentry blog of “ibuildthingsoutofwood.com” may sound detailed and specific, but it’s actually too long and hard to remember. “Learncarpentry.com” is much shorter, specific, descriptive, and uses valuable keywords.
Great information Ramsay! This is just what I was looking for. I wanted to start blogging as a way to create supplemental income in the future, as well as provide personal finance advice to young people like me. These are things like how I’ve made money in the stock and housing market in my 20’s.
If you don’t want the headaches of dealing with shipping goods and storing them then creating digital goods can be a great way to make money from selling products and taking advantage of scaling your business. Anything from productivity software, to knitting patterns, to recipes or even training courses can be delivered electronically.
Again great post man, another little top for people who’re thinking of paid advertising. Always make sure your ad is between posts or in article itself. Do not ever buy top or side ads, people are blind to them. Nobody clicks them.
Once you find a theme you like, you can preview it with your content. If you don’t have any website content or the plugins necessary for the theme, this preview might not look like anything like the final product.
This is very helpful. I have a question.. I’ve had a family blog on Blogger for years.. if I switch to WordPress..is there any way to convert the data? Or is there any other idea to capture the original data. I’m worried now since it’s not a custom self-hosted blog. Thanks!!
Incorporating keywords into your domain name can help brand a blog — like Blogging.com! Keywords are individual words or phrases that are closely related to your niche. Think about the words that people might use to search for your content, and bear them in mind when choosing a domain name to register.
The basic WordPress.com account is free, but it will have WordPress.com ads and branding. You can upgrade to their Personal plan for $2.99/month (billed yearly) to remove WordPress.com logo and advertising from your website, and get a custom domain (such as www.yoursite.com).
But if you blog daily and feature a combination of advertisements, affiliate offers and your own products, you might be able to make a full-time living from your blog. Let’s break down how most bloggers — including me — make money online.
Affiliate Sales: Instead of getting paid for the link, a better way to arrange payment is via commission. Affiliate marketing is when you link to a product or service from your blog and when one of your readers makes a purchase through your link, the company tracks it and sends you a percentage of the sale.
The other part is just the skill of doing a really good webinar. If you want to know how we do it, all you have to do is attend one of our webinars to find out. Everything we do is on display, and you can study it, free of charge.
Bill hit upon an interesting point (although I disagree with how he expressed it…) Jon, you’re a phenomenal writer, but would you say it’s phenomenal writing alone that got you to where you are today, or your connections with well-known blogs, or both?
Jaime, this is an excellent article. I’ve been blogging for fun for over four years, In the last year I’ve branched out and started a self-hosted blog about blogging for fun. I’m at the point think I have enough to offer on that subject and a few others. There are so many steps to get started, I think it overwhelms people, including those of us who are comfortable blogging. There are lots of courses available, but most of them that I’ve tried are pretty general. Do you recommend getting a coach?
Thanks for this informative blog post! Love it! I am about to start blogging on my business website and this is some great advice. Got to know you through Marie Forleo’s B-School, who recommended you.
There are some complicated rules for bloggers who publish sponsored posts and depending on your country they can differ. The main point is to make sure that you clearly declare when a blog post is an advertisement.
Ask friends, especially those with little knowledge about your topic. If you’re starting a travel photography blog, ask your friends, “What’s one question you’ve always had about photography? What do you wish you knew?”
Companies will often look to sponsor influential blogs within their niche. This usually includes having the brand mentioned within the header/sidebar of your website or even having cross-branding across the whole blog.
I was wondering what your thoughts are on wordpress themes. I don’t want to get hung up on picking one, but I was wondering if you would recommend going with a free one or a premium one to start? And if you recommend a premium one, do you have a favorite site to get them from? I’ve read that free themes aren’t really a good way to go because you don’t get updates or support and they can contain malicious code, so I was just wondering what your experience is with themes. Thanks so much!
Thanks, This is very nice article. I like it so much. I have created a newly news portal with wordpress and install Hueman theme for free. But after installation no pic showing in my pages. Can you give me a good suggestion for me?
Jon, amazing article! I would just add to your #15 regarding e-mail subscribers. The number you described is real if you have a legit database of subscribers behind it (don’t know if you take this here for granted).
Affiliate marketing is a kind of performance-based marketing. With this form of marketing, business owners reward affiliates for each customer brought to the company through the affiliate’s independent advertising endeavors. There are four key players in affiliate marketing:
This sounds a bit similar to my experience, however with a better ending. I accidentally signed up for their WordPress account only to discover I couldn’t do really anything else with the account. I wanted the full (cPanel) version. I called them up and they very graciously switched me at no charge. And, I can still do WordPress on my account.
Jon, you always deliver! I’ve printed this out so I can have it handy to refer to as I build my audience/blog. I especially liked the survey info and the info on reverse the funnel. I really struggle with what to charge, but seeing your numbers helps. Tons of info here to digest. Thanks!

Though most of my income is generated by helping others 1) get found online and then 2) engage through video, I do use my blog to attract people to me so they can see the services and products I offer.
Ive been so busy working in illustration through my site that most of the time there´s no room to work on anything else but after reading your text i think i need to find some extra time asp to go back to blogging….thanks.
As a keen photographer and travel enthusiast I’ve decided to finally start my own blog, which my friends have been encouraging me to do for a long time. But not knowing anything about how to go about it, I’ve found this piece so valuable. Again, thank you so very much 🙂
Nevertheless, are these instructions still relevant today in that I need to set up a personal ‘profile’ and then create a ‘fan’ page? As I understand it also, to keep them ‘separate’, I should avoid ‘liking’ from one to the other.