Define Your Ideal Readers. Once you’ve found your niche, you need to know who will be reading your blog. For example, we blog about living intentionally. Thus, our ideal readers are people who are interested in exploring minimalism so they can clear the path toward more meaningful lives. If you want to write about your newborn baby growing up, that’s wonderful: your ideal readers are probably your friends and family. If you want to write about restoring classic cars, that’s cool, too. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).
This post is surely destined for the list post Hall of Fame. Some awesome tips to help stir up the pot of BS excuses most people hide behind and light a fire to finally get people off their asses and into gear. So here’s an unpaid endorsement.
Good tips you gave out here! I am really looking forward to start my first blog about coding with WordPress. I really hope that I will be making (a lot) of money from blogging. I will remember your tips and give my best to become the next big blog!
This is the first time I have checked out your blog/vlog and I think I just fell in love. Well – you know what I mean, right? Anyway, super funny and I can’t wait for your next ‘installation’ in your vlogging posts. One day I will figure out a way to incorporate a vlog into my ‘still wet behind the ears’ site.
The length of content on the internet is a hotly debated topic. Word-count is a key contributor to your search ranking results. Longer content typically ranks higher on Google. In fact, the longer the better when it comes to search ranking. This is because longer articles will contain more keywords, more topics, headings, links, and pictures.
Still, I think there are some more things that could be added. For instance, I made a DIY laptop stand that reduced my usual back pain to a great extent, I use pen and paper when jotting ideas … instead of digital tools.

Very interesting article. I feel like the most important thing is to love what you’re blogging about. If you’re not passionate about what you’re writing about, nobody will be passionate about your posts. Also, you’ll be at it for a while so you’d better enjoy it because success doesn’t happen overnight.
Web hosting comes in a wide variety of options. You’ll run into shared hosting, cloud hosting, VPS hosting, and dedicated servers. If you’re starting a blog for the first time, you don’t need to worry about the last two.
As for the recent changes, I probably need to write a post. Personally, I’m backing away from Facebook and focusing my energy more on Twitter and Google+. For awhile you could get more views of your posts by posting a status, then putting the link in the first comment, but I just read an article that said FB is going to start cutting back on exposure for those as well. Basically, it seems that unless you’re willing to pay for ads, there is no guarantee that your fans will see your posts (even if they want to). I think it’s really disgusting on FB’s part and I’m willing to walk away at this point. I’ll keep auto posting new blog posts there, but otherwise I’ll engage with my audience and clients on networks that let people make their own decisions about what they see and what they don’t. (Whew, got a little ranty there!)
For the most part you shouldn’t worry about “finding a voice,” like some fiction writers are taught. Just write the same way you talk. Blogging is a lot less formal than other printed media and since it’s an interactive platform, it’s easiest to just be yourself.
Getting hacked. Poorly coded plugins can also introduce security risks. For example, hackers may figure out a way to manipulate the plugin to send spam from your domain name, or to insert hidden links on your site.
That’s just amazing. I never thought there can be a number of options to earn from blogs. I always thought serving ads is the only way. Thanks a lot for changing my mind set. Keep sharing informative articles.
2. You can migrate to a self hosted blog later on but if you don’t have your own custom domain name then you’ll lose the traffic you have built up. A domain name is going to cost you $15 from WordPress.com whilst a domain name + 1 years hosting at iPage is around $27 for the sake of around $12 I think it makes sense to start off totally in control.
Great article, Ramsay. I have a question about adding visual content. You say that it’s a good idea to belong to a stock photo site that has an attribution license. It seems like that’s how all of the stock photo sites are nowadays.
I like vlogging because it helps the readers to really see who is behind the blog and your personality comes through. I found that demonstrations made good videos. Like the tripod idea–I had a lot of problems with keeping the camera straight when doing my “How To Post An Amazon Review.”
Google has even started removing non-mobile responsive sites from mobile searches in order to provide a better experience for their customers. Make sure you are thinking about your mobile users at every turn.
Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
Thanks for explaining things so well and in an easy to follow even for a newbie. You covered everything right to the last detail, and im sure anyone looking to start a blog will really find value here.
Starting a blog is more than a passion today. It has become a profession now and a majority of bloggers starting a blog are either want to earn some side income or quit their job and go blogging full time.
Great article Jamie! I’ve only ever used affiliate links on my blog but recently I’ve been getting a lot of text-link offers. A typical email will ask a link to be put into one of my articles (relating to the content or website they want to link back to) and they offer anywhere between $50-$150 per link. Given the nature of your article, I just wanted to check your thoughts on such offers. Are they legitimate or should I have red flags go up as I’d hate to think they increase spam or worse yet affect google ranking or break basic rules of website T&Cs. Again, I’m not familiar in monetizing via such offers and googling about it didn’t give me much info. Thanking you in advance.
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As you can see from the results there are a variety of different websites here from blogs, to eCommerce sites, to forums. Google also shows there are over 14.7 million websites that mention “everyday carry”.
4. Last year your team contacted me and asked if I was intrerested in ghostwriting for one of your clients. I accepted and got my first paid client. In the first month, that assignment paid for your guestblogging course. Wish to be a paid writer? Check.
This is such an awesome content from Jon Morrow. It inspires me a lot and I hope other bloggers will be inspired too after reading these valuable and effective lessons on how to build a profitable blog. The lessons given are practical and are delivered wisely.
Theme. A good theme gives you the look and feel you want for your blog, allowing you to make a blog that looks exactly how you want it to look. If you’re not a coder (we certainly weren’t), then a theme makes the design work a million times easier. Plus, once you purchase a theme, which are inexpensive for the time they save you, you own it for life. A theme has two halves: the framework (the bones) and the Child Theme (the beauty):