I’m not sure I’m understanding your question. You can create a Facebook fan page from your personal FB account without linking it to your blog page in any way. I was anonymous when I did my first Facebook fan page, so that was a big concern for me.
I have used many of your ideas on my blog and found them helpful and most have shortened the learning curve quite a bit. The best take away from your post today was your quote about spending to much time tweaking 5% of your projects. I am at fault with that as well and plan on printing out that quote and pasting it to my computer…:)
Michael’s numbers are solid. Another way that you can multiply the revenue per visitor or revenue per pageview is to work with multiple advertising partners in what pro-bloggers call an “ad stack”. If you are only using Adsense for display, you can start by adding just one more partner with a higher CPM.

Modify Your Blog. Once we had our domain, hosting, WordPress, and theme, we spent a lot of time tweaking the theme to get the look and feel we wanted (i.e., making our vision a reality). Then we spent even more time tinkering with the theme and arguing about it and tweaking it some more. Once we had created our blog, we set up a free Feedburner account so people could subscribe to our site via email and RSS subscriptions. And then we established a free Google Analytics account to track our stats. Feedburner and Google Analytics were both easy to sign up for, and we still use both today.
I have found there are some people who are actually afraid of starting a blog on WordPress. It is a lot easier than most people believe. I was one of those who was afraid to take the plunge and start a blog using WordPress.
For some reason, bloggers hate the idea of spending money on advertising. But if you look at the latest structure of Google, for example, you’ll notice how much of it is weighted towards ads. On my laptop they take up the whole screen before I scroll.
Oh, wow! Just…wow! I knew the changes on this site would be phenomenal, but good grief, Jon! I’m nowhere close to where I should be, but this post will be my bookmarked ‘go-to’ when I need to remind myself of the most actionable process I should take as an ‘old newbie’. I know I need help, but this particular post is helping me to wrap my head around what I didn’t understand before. Thanks!
A great post, Ramsay, and great timing for me. I just went live with a coming soon page for my first website and blog that I plan to launch early next year. It’s great to read what your thoughts are on the future of blogging. I have to admit, I’ve been guilty of what you talk about in #19. I had planned to have my coming soon page up in October, but I was focusing on too many little things and got hung up. Now my challenge will be to not have the same thing happen with the main site.
One thing that really struck me in this post is the reverse sales funnel. I’ve always thought to start off cheaper then gradually charge more money. To be honest, this reverse funnel sounds scary, but since you said you had great results, I should probably give it a try.
While I started out making money from my blogs through advertising and affiliate promotions today my #1 source of income is through selling eBooks and courses on my blogs. These ‘virtual products’ take work to create but have been lucrative for me and many other bloggers.
When I try to install WordPress, I am told that my files will be overwritten. What exactly does this mean? Will WordPress code simply be inserted into my code (html), leaving the code otherwise intact so that my pages will be displayed as before (but now with blogging capability)? Or is there more to it?
Theme. A good theme gives you the look and feel you want for your blog, allowing you to make a blog that looks exactly how you want it to look. If you’re not a coder (we certainly weren’t), then a theme makes the design work a million times easier. Plus, once you purchase a theme, which are inexpensive for the time they save you, you own it for life. A theme has two halves: the framework (the bones) and the Child Theme (the beauty):
The video above should answer a lot of questions you might have about getting your blog set up and customized, but more specific tutorials can be found on my blog page. Here are some of the most popular tutorials from my blog:
My intention is to begin immediately with my new blog. I want to focus around the service industry more specifically about addiction. It is a huge epidemic in this country and I do not feel that there is enough information out there, real to life information for people to read. As a product of my own demons and at this stage in my life I feel that I have much to offer in this regard. I would just like a little feedback from you about the idea, and perhaps how you would go about laying something like that out online.
Note: Even though a self-hosted WordPress blog is sometimes referred to as a “WordPress.org” blog, you are not limited to a .org at the end of your name. You can still use .com, just like I do for AmyLynnAndrews.com.
After you have created your blog post, you can preview how it will look when you publish it by clicking on the Preview button in the Publish box. This will take you to the frontend of your website and show you what site visitors will see when they click on your website.
This is a lot of great information. I was a bit overwhelmed about all the different ways in which to start a blog but am feeling more confident now. Thanks for this! Looking forward to starting my blog soon.
One of the most frustrating things for me since I began blogging was getting more engagement on my blog posts. When I first started I went from nothing to around 200,000 on Alexa in about 3 to 6 months. After that, I had a long hiatus of no content and flew back up past 10,000,000.
Thanks, This is very nice article. I like it so much. I have created a newly news portal with wordpress and install Hueman theme for free. But after installation no pic showing in my pages. Can you give me a good suggestion for me?
This is a great post. But, do you have any advice for those of us who are terrified of being on camera AKA Me 🙁 I know I need to start vlogging to get my blog to the next level but every time there is a camera pointed at me I freeze. Help!
In the end, that’s what I love most about blogging: every article we publish, every course we create, every coaching call we do can change somebody’s life. Maybe not always in a big way, but we touch thousands upon thousands of people, and we make their lives just a little bit better. We inform them, we inspire them, and we give them the roadmap for achieving their dreams.
Very good tips after starting my blog I read a few articles on layout and have found this has increased my page views and also has helped take my demographic into other countries I would not have thought to target.
Honestly, I’m not sure it’s possible to invite friends to like the page without them figuring out that the page belongs to you. It wouldn’t say that anywhere, but if I saw a notification that said “Lisa invited you to like this page” I would assume you were involved with the fan page somehow.
Detailed and informative post. I’m a poker-player, I play online on different sites like 777spinslot. I’ve thought about my blog, where I can share different secrets of poker, tricks and tips. But I don’t know where to begin. May be your post will help me
Once you have built a decent readership base you can turn your attention to making money from your blog. There a variety of way to do this, but one of the most lucrative ways also happens to be the easiest- advertising.
Why not experiment by selling your services as a freelancer or consultant in your area of expertise? A food blogger could create meal plans for busy families, a photographer could take headshots and portraits, and pretty much any blogger can offer to write paid blog posts.
Blogging on a website builder, depending on which one you choose, can be kind of a pain in the neck. Why? Because most site builders are created with just two types of customers in mind: small businesses and e-commerce sellers.
5. You’ll be asked to provide some basic information about your page. Fill in a description, your website URL if you have one, and choose a unique Facebook URL for your fan page. You’ll also be asked if your page represents a real business, product, or brand – no worries if yours doesn’t! It really depends on whether you consider your blog a business or brand, but answering “no” is fine if your blog is just a hobby.
I knew nothing about Blogging until I met you. Things are happening for my coaching business because of what I learned from you. Headlines — subtitles – formatting — passion and a big mission. My writing has completely improved.
You’ll also notice that some hosting companies have WordPress hosting. These plans typically run on shared servers but can also be offered as cloud and VPS-based hosting. WordPress hosting is optimized for running the platform and will give you the most seamless WordPress experience.
I am wanting to start a blog focusing on writing and craft/art, and photography, perhaps with reader story submissions. Is this a good platform? I know that is a lot of stuff. And what if i want affiliate links? Would this support that?
It’s not because they were stupid. They didn’t get one of my emails and say, “Oh, look honey, this is a fabulous opportunity to throw our money away. Let’s give this good-looking fellow $10,000 just for the hell of it.”
Great post! An eye opener indeed. I have 2 blogs one for sales (small business) and one as a hobby posting lists of anything. I learned a lot from this single post. Thank you, Jon, for sharing your knowledge to us little guys. 🙂
PRO TIP: If you choose a new domain extension, be sure to make sure your domain still passes the radio test! Most people online have still not heard of the new extensions, which is why we think they’re best treated with caution.
Just make sure if your aim is to build a huge following, sell online, or monetize your blog in any way, you research the niches that are competitive enough to generate revenue but aren’t so oversaturated it’s nearly impossible to break into the niche and make money.
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A domain name for a carpentry blog of “ibuildthingsoutofwood.com” may sound detailed and specific, but it’s actually too long and hard to remember. “Learncarpentry.com” is much shorter, specific, descriptive, and uses valuable keywords.
Nice guide for making money via blogging. Mostly people use adsense and affiliate networks but sponsored posts are good option too and as you said above declare them as a sponsored post so that everything goes well, i like that part that is good for users and search engines also like that you do advertising but mention it.
In our opinion, there are three “must have” WordPress plugins that every blog should have. Go ahead and grab these for your blog right away. On the WordPress dashboard, go to “Plugins”, then “Add New” and search for them by name.
Thanks so much for this article and all of the links! I’ve been thinking about blogging for the past year. This year I started my Instagram page and just this week joined Twitter and Facebook as a means of (hopefully) expanding once the blog is underway. My first dilemma however, is the name! For the past four months, I have been @travelsandtantrums on IG (and the other platforms) however, I am thinking of changing that name as it began as a way of documenting our big family trip this year – I hadn’t counted on growth (as you talk about in your articles). Also, as our kids grow up, I hope that the ‘tantrums’ will subside – so, I don’t know whether to stick with what I have or to change to a more ‘family/reality’ name. It is catchy but is it relevant if we are not ‘travelling’ all the time? Hmmmmm. I’d love to know what you think!
Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.