Advertising is easy to start, making it a popular income stream for many bloggers. However, it’s not nearly as lucrative as it once was and it requires a lot of traffic to be truly profitable. Also, it runs the risk of frustrating your readers (ever been on a site only to be assaulted by the ads?) and making your site look cheap and unsophisticated. Therefore, it’s not a top recommendation of mine.
really great article, thanks Jon. I particularly like #1 – it’s the mindset shift that we all need to step up and “play” at the level to generate substantial revenue. Reversing the sales funnel is also very smart and makes a lot of sense. It’s easier to make one $3,000 sale than making 300 $10 sale – although putting a $10 product out there is less scary than selling a $3000 service – again, it’s all about the mindset.
Some blogs are focused on getting paid to provide links to news articles, company stores, or other third party websites. The most financially successful of these range from the Drudge, a blog composed almost entirely of conservative-leaning news links, to Smashing Magazine, a site that provides advice and product reviews to help software developers.[5][6]
wow!! i am really overwhelmed with this article, i just got an affiliate ad and decided to check it, and i browsed through and found out that i can add my code to my website blog, of which i had none, so i googled on how to set up a blog to do the business and also make money to support myself and family and i got this web. it blew my mind and as i am starting i am sure to use the ideas u have given and explore. and i pray to be successful in it in Jesus Name. Special Thanks to Jessica Knapp and God Bless YOU.
The point that especially resonated with me was the patience factor. This blog/website business is a huge undertaking and your message served as a helpful reminder that it takes time to build. I’ve been frustrated by the amount of traffic since my launch in February, but your post reminded me to readjust my expectations and just keep investing my time and energy in this. Thanks for the helpful insight! For the next few months, my focus is on just building quality content and then I’ll figure out if there’s a way to offer a service from my site…still trying to come up with that!
Hi Jamie, the article is very helpful. I have a question though…I searched several niches on Google Trends. they all show between 75 to 100 searches. That makes it difficult for me to choose. I blog about many things within the lifestyle category. Do I really need to pick a niche? My goal is to be a social media influencer. I’m a practising artist though.
Indirect Income – later on in my blogging journey opportunity has come for ‘indirect’ income streams. As my blogs and profile grew as a result of my blogging I was able to sell my services as a speaker and consultant and was offered the opportunity to author a book with the publisher Wiley. Later I was able to start an event for bloggers which also made money. None of this income came directly from the blog – but rather it came ‘because’ of my blog.
Make it easy for readers to browse – If you want more pageviews, you should make it as easy as possible for readers to read your other blog posts. You will want to make it easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, so readers can easily find related topics.
These are some of the best I have read in a while Jon. Well, am a blogger in a relatively different online environment – Africa to be precise. Some things just don’t work out over here – ebooks no one buys them, mailing lists, no one joins them and very few people are willing to pay you to teach them anything. Hopefully, over time I will find the right formula to bissect this difficult market.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.

Make it easy for readers to browse – If you want more page views, you should make it as easy as possible for readers to read your other blog posts. It should be easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, which helps readers easily find related topics.


Indirect Income – later on in my blogging journey opportunity has come for ‘indirect’ income streams. As my blogs and profile grew as a result of my blogging I was able to sell my services as a speaker and consultant and was offered the opportunity to author a book with the publisher Wiley. Later I was able to start an event for bloggers which also made money. None of this income came directly from the blog – but rather it came ‘because’ of my blog.

Hello Jon, the lessons are detailed and comprehensive. Frankly speaking, I have never read a blog post that carefully like today and I really benefit a lot from it. However, I still have a question regarding to this post, that is, if I am not an expert in any field, what kind of blog (topic for blog) should I start with and how to get enough traffic to my blog? I agree with you that we should not sell ads but should sell our own products or affiliate products via our blog. However, if I cannot teach others something and my blog doesn’t have enough traffic, how can I sell my products or the affiliate products to my readers? Anyhow, I will still focus on your blog and hope I will learn more valuable knowledge through your blog.
These are some of the best I have read in a while Jon. Well, am a blogger in a relatively different online environment – Africa to be precise. Some things just don’t work out over here – ebooks no one buys them, mailing lists, no one joins them and very few people are willing to pay you to teach them anything. Hopefully, over time I will find the right formula to bissect this difficult market.
People who start to blog always thing of making money which tends them toward failure. In my opinion bloggers should choose the topic which interests them. They don’t think about making money. It’s about knowledge, try to learn more and don’t think about money stuff. There are many top blog topics to make money online but you can get success only with the topic you like to write on. Try to choose your topic for the blog. Making money is very easy, don’t think about it much.
Awesome post so far, Jon. I’ll have to read the full post in the morning since it’s nigh time at where I live. I just have one question. Is it profitable for a freestyle blogger to affiliate marketing? If I’m correct, affiliate marketing is more suitable for niche-based sites, right? Are freestyle blogs even profitable? I’m just starting out, so can you recommend me something?
So yeah, it sucks. It’s the truth. But sometimes we need to do things that “suck” in order to get us where we want to be (which means being okay with were we are now, but not being content with it). The truth is, though, working part-time helps me pay rent and gives me food and shelter, and allows me to scrape by and focus on what really matters, and that’s working towards my dreams and writing every day I can.
One of my biggest struggles lately has just been mental – I am having trouble getting myself to actually create content or really do anything with my blog. It could be so many things – overwhelm, too many ideas or goals, lack of results which feels discouraging, not making any money, even a feeling that maybe I’m not doing the right thing / have the wrong goals. It’s tough but I am sure many beginners go through these challenges.
Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!
As usual a top knotch post full of excellent advice, very easy to understand and follow. Just studying your posts is an object lesson in how these things are done. I, like many aspiring bloggers, am very familiar with the glazed look that passes over people’s faces when I attempt to explain what my plans are! I think the primary problem is that we have been brought up to do business in a particular way. You make something therefore you get paid for it. Most business people feel there is something inherently wrong about a system where you provide huge amounts of valuable content free of charge and without obligation. The peception is that the model cannot be susstainable.
And so, I guess my question here would simply be–would a person who follows your blog about TV shows be interested in paying for a TV-related webinar you created? Would a person who follows your blog about vinyl record collecting want to buy an online course from you? Would a person who follows a travel blog you created want to call you up for coaching lessons?
I’m having a hard time wrapping my head around this one. I was blown away that you don’t have ads on your site. I have ads on my site and I’m reading along thinking your advice is to forget the ads and sell products. As a food blogger, my mind goes to e-cookbooks, actual hold-in-your-hand cookbooks, books on how to start a food blog and how to do food photography. But according to this post, those I should sell later…the cheaper products. I can’t think of what “services” I could offer, other than offering to come over and cook for them (not happening) and I’m not quite an expert at offering services of personally coaching someone’s food blog. Maybe I’m just too green for that 🙂 Am I missing the point? 
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