This year’s BlogHer event, held in New York City, featured successful bloggers including celebs such as Gwyneth Paltrow (founder of the popular Goop.com), workshops on branding, social media and monetization and a whole lot of networking. BlogHer puts on one heck of a show and if you’re serious about learning more about blogging, I highly recommend you check out some of its upcoming conferences.
I have a lot of great ideas, but most of them are just thoughts and theories, and it seems that no one would want to read about, even pay for, ideas in which I am not a complete expert on. My greatest talent, perhaps, is being a prolific writer. Otherwise, I’m more of a Cliff Craven I know a lot about some things, and some about a lot of things. How does THIS make MONEY??
The answer is yes. However, I would caution against it. The reason is, when you use a free service, you don’t have as much control over your blog—the free service does. This can be risky, especially if you will rely on your blog for income. A self-hosted WordPress blog is my recommendation and can be started very inexpensively. See my step-by-step tutorial here.
Just be aware that affiliate marketing with the wrong company can damage your brand. For instance, I started my blog w/ Blue Host because of Pat Flynn’s recommendation – which I am sure he was paid for. I am now on day 5 of my site, and e-mail being down, with NO estimate from Blue Host as to when it will be back up. As a consequence, I wouldn’t buy a thing he suggested or endorsed, because of my experience with someone he put his seal of approval on. Blue Host has a HORRIBLE reputation among the community, and I even wonder if anyone would “recommend” them unless they were being paid.
Facebook Strategies Worth Sharing – I bought this ebook last month, and I highly recommend it. Facebook is an area I'm currently working on, and I've already read the whole book. The author of this ebook grew her Facebook page from 2,000 to 100,000 followers in just 5 months! Crazy, right? I started 2016 with just around 6,500 Facebook followers and ended it with 38,000. I owe a lot of that to the great tips in Facebook Strategies Worth Sharing. Growing my Facebook page has allowed me to reach new readers, improve my blogging income, grow my email list, and more.
Thanks for the update, Jon. I’ve been blogging for over 11 years. In that time I’ve seen a LOT of changes. In fact, the number one change is change itself. What used to work (Google Adwords, keyword optimization) is actually a way to lose traffic now. I’ve seen eBooks come and go, as well as video marketing, podcasting, and social media marketing. The secret is they all work, for the right message, and the right person. The hard part is, to find the right message for your brand/personality takes a lot of hard work, a lot of experimentation, and months/years of time. Thanks for laying it on the line. Blogging can be a viable occupation, just don’t quit your day job until you’ve found what works for you.
Of course, offering products and services doesn’t have to be mutually exclusive from using ads. You can do both, but what I see happen is that when you start to make $5 from ads you try to figure out how you can make even more and that becomes your focus. The tactics you use to boost your ad revenues are often the ones that prevent you from building your list and promoting your own products.
Have in-depth knowledge in your niche? Package it up into an ebook and sell it on your blog. I'd generally advise against selling it (at least exclusively) on Amazon or Kobo, as you'll probably be able to charge much less. If you've already built up a solid audience, you can probably change anywhere from $5 for a very short one, all the way up to $39+.
Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.
In my opinion, the most important way to let yourself know is through networking. As an IT Professional for over 20 years (way before social media sites) I’d seen how human interaction has evolved, but the basics remain the same. Everyone wants to get known and recognized and if you want to get yourself or your product/services out there, you have to network with others respectfully and also help others. Networking is not a one-way street, you have to contribute by collaborating with others. This is how you get to promote yourself or a product/service.
One attractive feature of promoting digital information products is that the commissions tend to be higher than that of physical products; ranging anywhere from 10% to 50% or even higher. As an example, if someone is selling a digital information product for $500 with a 50% commission - you can earn $250 per sale. This is much higher than commissions on physical products due to the high profit margins.
At the time of this writing, I’ve been blogging for only 1 1/2 years. And most of that time I spent on my podcast and writing my book – not blogging. And yet one day I realized – hey, I can make money blogging! The last time I published my monthly online income, my blog made $40,560.20. You can find out more reading my income reports. And I don’t say that to brag, but to show you, you can do it.
Google Blogger supports advertising through Google AdSense, PayPal links, and limited affiliate links. If you use excessive affiliate links, fail to add relevant content when including affiliate links, or get paid to increase someone's search engine ranking, Google will move your blog much lower in the search rankings, greatly decreasing your audience traffic.
Just make sure that the e-book builds on your blog output—don’t simply rehash what they have already seen! After all, these people are now paying customers and will get upset with old information. Later on, as you become more established and your archived material becomes more extensive, you can poll your readers to learn what topics they’d be interested in learning more about and interested in purchasing.
If you are interested in covering a broad topic that many people already write about, create multiple specialized blogs instead and link between them when the subjects overlap. For instance, if you are a nutrition expert, write one blog about healthy weight management, another one about child nutrition, and another about growing your own vegetables.
Hey Ramsay, Really a great work buddy. I’m blogging from last 2 years but was unable to make some good amount from my blog. After reading this article I found that there are many other Ideas which can help me to grow my $$$$$. Many newbies looking for such articles for finding the right ideas and guideline. And you are helping them a lot with your valuable guides.
Thank you for sharing such a great post! I am new to blogging and I keep on searching for website like this. One of the hardship I encountered is content for my blog I am not very good at writing so I am planning to hire someone who could provide a very good content. Do you have any recommendation where to hire for someone who could write an article for me?
Now, I had a question. I am just 14 years old and I am entering the blog-o-sphere as an intermediate. Now, you may check my blog “theartofvk(dot)com.” I write how to articles mostly and also try to do videos as I am not a native English speaker it get’s difficult for me. When I read post on BBT I find it really interesting but How To articles… umm.. are they nice enough? How To article probably don’t keep people engaging do they? I am recently also trying guest post and on my 5 attempt my article was accepted at Hongkiat.
Warning: : When I say be sincere, I mean it. People can smell an insincere pitch a mile away. I was guilty of this when I first started blogging. If you start out becoming friends with other bloggers first, sometime in the future they will help you with your eBook launch, promoting your blog, your course, giving you an introduction to someone – whatever – because you’re friends.
This is fascinating. I´ve been working in illustration for a couple decades now but i always lacked promotion skills over the web i guess. I thought that blogs were dead and gone and facebook and twitter was all that mattered nowadays but now i can see i was wrong to ditch my own personal blog for which i haven´t posted a single thing for five years or so…but even without posting i noticed today that i have around 25.000 visitors and people keep coming back… i definetely need to start paying atention to my blogs…
This article has gotten my mind churning and working in so many new and exciting ways. Thank you for sharing your insights! You deserve all the success you’ve been having on your blog. I can’t wait to start putting these tips into REAL practice (not the “wow-I-feel-so-inspired-for-20-minutes-and-do-nothing kind of practice I so often fall victim to).
Second job, anyone? In America, two-income families are the norm but think of the havoc it wreaks on your daily life. You’re so exhausted by the time you get home from work; you barely have enough time and energy to make dinner and help the kids out with their homework. Even that becomes difficult if you work at more than one place, whether evenings or on weekends.
Track current trends - What stuff is in the media right now? It's good to pick a topic with longevity (you don't want something that will fall out of fashion), but if you can piggy-back on a trend early on, you can quickly establish yourself as an expert on it before anyone else. Searching #journorequest on Twitter shows what kind of people/topics journalists are currently reporting on
Affiliate marketing is a blog monetization method in which you place a link to a product or company on your website or a social media platform in an attempt to make an income from followers purchasing the product through your link (this is called an affiliate link). Affiliate marketing can be a great way to begin making money from a blog because if there is a product or company that you enjoy, all you have to do is review the product and hopefully others will be interested in buying it as well.
With the free version of WordPress, you don’t really have that much freedom to make changes to your site. Plus, WordPress actually owns your site if you use the free version (meaning, your site is technically not even yours). With the free version of WordPress, your website link even looks unprofessional; instead of a .com ending, your site will look like “yourwebsite.wordpress.com”.
Wow, are you kidding me? 100k a month? That is insane! I knew if you had a really popular blog you could make good money, but 100k a month?! That is a year’s salary for doctors. I am a blogger myself and make no where close to that. I make enough for a living in hope of some day catching up to you. You instilled a little bit of fire in me, knowing that there is someone achieving the impossible.
If you aren’t part of an ad network then you are constantly searching for new companies to advertise on your site. This one was always a pain in the ass for me. I wanted to spend time making my site better, but if I ignored selling my ad space then I wouldn’t have money to continue to make my site better. You can join an ad network, but that means you are giving up a percentage of the revenue. Work hard to only get 50% of the money? Bleh.
Post your article links on social media and blog directories. Get traffic to your site with frequent updates on Twitter, Facebook, and other social media sites. Find blogging communities that match your readership and post links to relevant articles on their comments or forums. This helps in getting traffic to your site as well as raising your search engine rankings.
Write content. I like to write an article from beginning to end with no breaks. It may take me an hour to write an article or I may be at it all day. Sometimes, content does span a few days, but for the most part, I like to finish a piece of content in one sitting. I then hand over the content to my editor to fix anything from grammar, punctuation, to the general flow of the article. The only thing she doesn't edit is my monthly income report.