If you're passionate about a subject and you have decent writing skills, blogging definitely could be an alternative career path for you. The short answer is, yes, it is possible to make a living—a very good one, even—by writing online. On the other hand, the hard truth is most of the millions of bloggers today don't make enough to support themselves just with their blogs. Let's take a look at what's involved.
A blog itself isn't really a business—it's more of a platform for other income streams. Your content alone won't likely make you money. Instead, you'll have to get advertisers, sell services like consulting or speaking, use affiliate marketing to get a percentage of sales from links people click on your blog, or maybe offer products like ebooks or premium content to actually generate income. ProBlogger has an excellent post about these different ways you can make money.
As an affiliate marketer, you promote someone else’s product or service to your readers. You link to that product or service using your unique affiliate link. When, someone clicks through that link and makes a purchase (or completes a desired action set by the company), you earn a commission. There are thousands of affiliate programs to join. Some I participate in:
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.
Advertising is easy to start, making it a popular income stream for many bloggers. However, it’s not nearly as lucrative as it once was and it requires a lot of traffic to be truly profitable. Also, it runs the risk of frustrating your readers (ever been on a site only to be assaulted by the ads?) and making your site look cheap and unsophisticated. Therefore, it’s not a top recommendation of mine.

Premium content can mean any type of content you charge for - an ebook, whitepaper, downloadable guide, etc. But what I'm referring to here is pay-gated content. Basically you just put some awesome content up behind a paywall, which means visitors pay to access it. You can get your own paywall set up in 10 minutes or less using a plugin like MemberPress or Paid Memberships Pro.


If you want to be successful and really grow the ways you are making money from a blog, then you may want to look into buying ebooks and/or courses that will teach you exactly what to do, so that you can minimize the amount of blogging mistakes you make and learn how to run a successful blogging business from the very beginning. Plus, there are many blogging secrets that you just can't find by searching the internet. So, by taking a course or reading an ebook, you will learn exactly what you have to work on.
Within a month, I had On Moneymaking off the ground, and within two months, it was getting 2,000 visitors a day and Performancing nominated it for the best business/money blog of the year. A couple of months after that, Brian Clark asked me to become the Associate Editor of Copyblogger, and so I sold On Moneymaking for five figures and went to work at one of the most popular blogs at the world.
Even though you have to pay for your own web hosting out of pocket, going this route allows you much more flexibility in terms of site design and usability. And don’t worry, hosting is really inexpensive, especially if you take advantage of our 42% off coupon code with Hostgator (BTOP42). Depending on your hosting plan, it shouldn’t end up costing you more than a few dollars a month.
Great article. I recently came into blogging. I hadn’t completed what quantity I had learnt from my initial try. currently, with the new diary, I started a few month alone, I’m seeing a rise in traffic on a daily basis that is kind of stunning and really exciting. therefore I even have been reading everywhere the way to legitimize a diary. Your article is superb and in-depth. Many thanks for sharing. I will be able to definitely take on some of your advice. Cheers Jamie!
Hi, of course a freestyle blog can be profitable, you have to research the market that your audience is interested in. So what topic(s) (read: niches) do you write about. Do some research in Google and see if any ads pop up. If none, that topic is probably not a very good one. The key is to write great posts, provide great content, build an email list and research what your list is interested in (hint: use polls to check that out, let’s say if you are considering to become an affiliate for amazon and you want to promote cooking books, just an example, you could ask your subscribers to go to a poll you created about what books they love to read, and add cooking books as one of the options, plus several others, to make it more attractive, promise that they can win a reward or so, a free product or free service or even $25 will take them to your 1 minute poll). Also: learn about doing keyword research in Google keywords tool. And learn a bit about SEO done the proper way. Now don’t think you learn this in a week. It can take many years to master this art, but at least a year, if you study like crazy. Make sure your content is great, over deliver in great content, so people LOVE to subscribe to your list, offer a freebie that they will LOVE, and to find out what they would Love you can do a poll in your blog post(s) to research various interests your readers have. Then see if there are affiliate programs for that. Before my reply becomes longer then Jon’s article, I think I leave now, but you get the point…. go do your homework kid 😉 Good luck with your booming business! Believe you can do it, because you can, but you need to work hard, and learn the art of building trust and offering what your readers and subscribers Love…. Woohoo, go do your research now!
Use a contextual ad service. Once your blog contains high quality content and has begun to attract an audience, you can make money using Google Adsense, WordAds, or any other contextual ad service. These automatically generate ads in the amount, size, and placement you specify, matching the ads chosen to the topics you write about. The more readers who click on the ads shown on your site, the more money the advertisers will pay you.

The point that especially resonated with me was the patience factor. This blog/website business is a huge undertaking and your message served as a helpful reminder that it takes time to build. I’ve been frustrated by the amount of traffic since my launch in February, but your post reminded me to readjust my expectations and just keep investing my time and energy in this. Thanks for the helpful insight! For the next few months, my focus is on just building quality content and then I’ll figure out if there’s a way to offer a service from my site…still trying to come up with that!
Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already, but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you in turn would have to buy.
Affiliate marketing is a blog monetization method in which you place a link to a product or company on your website or a social media platform in an attempt to make an income from followers purchasing the product through your link (this is called an affiliate link). Affiliate marketing can be a great way to make money blogging because if there is a product or company that you enjoy, all you have to do is review the product and hopefully others will be interested in buying it as well.
I always wanted to be a writer, but I was scared at what would happen, what could happen. I didn’t think I could monetize my dream, and my family (in particular my father) were very keen to tell me my dreams were “nice” but not realistic. And honestly, coming from a family filled with naysayers and non-believers, it was hard striking out on my own. But as I realized I needed to do something and break free from this all, it dawned on me that hey, I don’t need to be doing this full-time.
Solid numbers about blogging incomes are hard to come by. For example, in the US, the Bureau of Labor Statistics lump bloggers in the very broad category of “Writers and Authors” which has a median income of $61,240 per year. That’s not an accurate measure since there are vastly different occupations included in that category. Information from small surveys and anecdotal evidence can also be found online, but much of it is outdated or taken from tiny sample sizes.
If you’ve spent a lot of time writing that week and just need a break from working on a post, it may be a productive way to spend an hour or two but I personally think your time could be better spent elsewhere. (This isn’t to say that you can’t find success utilizing this method, I just don’t see many/any people doing it and reporting back that it’s really helped them).

The point that especially resonated with me was the patience factor. This blog/website business is a huge undertaking and your message served as a helpful reminder that it takes time to build. I’ve been frustrated by the amount of traffic since my launch in February, but your post reminded me to readjust my expectations and just keep investing my time and energy in this. Thanks for the helpful insight! For the next few months, my focus is on just building quality content and then I’ll figure out if there’s a way to offer a service from my site…still trying to come up with that!


As usual a top knotch post full of excellent advice, very easy to understand and follow. Just studying your posts is an object lesson in how these things are done. I, like many aspiring bloggers, am very familiar with the glazed look that passes over people’s faces when I attempt to explain what my plans are! I think the primary problem is that we have been brought up to do business in a particular way. You make something therefore you get paid for it. Most business people feel there is something inherently wrong about a system where you provide huge amounts of valuable content free of charge and without obligation. The peception is that the model cannot be susstainable.
So I put in my request to go part-time. And although I work at a different store now and it’s a bit boring at times, it’s closer and gives me an extra day to work towards blogging every day, so I’ve been focusing my efforts fully on growing my network, reaching out to others for interviews and questions, and doing guest blogging. And so far, just seeing my name up on other blogs skyrockets my confidence, even if I may not be where I want to be right now at this very moment.
Be aware that many blog hosting services only allow their proprietary contextual ad service, and may shut down your blog if you use one not made by the host company. If you are hosting your own blog, you should research contextual ad services and choose one that shows appropriate ads. Some allow pornography or other ads that may not be suitable for your blog.

Lets say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition. Social media guru Jay Baer explains the concept on Copyblogger:

Oh, wow! Just…wow! I knew the changes on this site would be phenomenal, but good grief, Jon! I’m nowhere close to where I should be, but this post will be my bookmarked ‘go-to’ when I need to remind myself of the most actionable process I should take as an ‘old newbie’. I know I need help, but this particular post is helping me to wrap my head around what I didn’t understand before. Thanks!


If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
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