A landing page is just a page on your blog that you don’t post in the regular blog section. In this case, however, it might be a really big piece of long form content either about the affiliate product or, better yet, one that just mentions the product as a small but integral part of the whole article. For example, your affiliate product might be a great yoga mat and your article might be a complete beginner’s guide to yoga.
Search for blogs that cover similar topics. Use a search engine and the search bar on blog hosting sites to find blogs that cover your topic or related topic. Read a few blog posts from the most popular ones, that show up high on the search ranking, have the most comments, or display a readership of 20,000 or more. Get an idea for how much interest and competition there is.
Narrow down the topics by reflecting on profitability and other goals. In order to make money, you'll need to find a niche that other people haven't filled already, but is still popular enough to attract a significant number of visitors. Also consider other factors, such as money you'd have to spend if your blog focused on reviewing products that you in turn would have to buy.
I would much rather go back to cleaning a gym than offering some crappy dieting product that doesn’t work. I know a lot of people reading this need to make a bit of extra income quickly, but it’s very important to not ruin your blog’s long term brand and image over a few quick dollars. Even if you have to work a basic entry job offline for a while it’s a much better option.
These are some of the best I have read in a while Jon. Well, am a blogger in a relatively different online environment – Africa to be precise. Some things just don’t work out over here – ebooks no one buys them, mailing lists, no one joins them and very few people are willing to pay you to teach them anything. Hopefully, over time I will find the right formula to bissect this difficult market.
First off, this was a brilliant post. Thank you so much for it. You’re a huge inspiration to me and other bloggers looking to step into the blogging world and claim their stake in the crowded online space but just don’t know where or how to go about doing it right. So for you to help others find their way especially with your recent promotion is HUGE. I don’t think thank you is enough, but I’ll continue to support your content as best as I can!
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs.
I went ahead and joined the Amazon affiliate program, but even though I get numerous clicks, there haven’t been any conversions, yet. Because of this, I might get dropped, but you can always re-apply later. I just don’t have enough traffic, yet. If I had to do it all over again, I would not have signed up for a program with time limits so soon. It feels like artificial pressure. I have three other affiliates; all of them relate to my blog content.
I don’t think enough can be said for working a part time job. In this last year I finally set out to claim my stake in the internet world after years of saying “maybe tomorrow”, and your blog was one of the big ones that helped me devise a strategy for going forward and putting my ideas into practice. Because despite all my ambitions, I didn’t know what to do – originally I wanted to move forward with 2 blogs and expected to get to 1000 subscribers in a couple months, but I know that’s not really realistic now.
Thanks for sharing all this useful and relevant information Jon. The most interesting and surprising lesson was the one where you mentioned that spending a lot of time on social media outlets doesn’t really help. I also specifically liked how you set the tone about the fact that you’re not just a blogger and that you’re an expert…etc. This is some confidence needed to be successful in anything.
Think of new article topic ideas. I have a long list of over 100 possible article topics that I keep on my laptop as well as on my phone. I think of the many, many topics that you'll find on Making Sense of Cents through life experiences, reader questions, research and articles that I've come across (like if I see a crazy statistic that I find interesting, I'll then turn it into a long article), and so on.
Paying for clicks and traffic on social media or in the search engines can be a great option to market your blog. A lot of the information about blog marketing covers the organic options. While some of these can turn your blog into a popular destination quickly the more likely scenario is that it will take time for you to build communities to promote your blog content.
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
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If your niche doesn’t allow you to promote or build premium products (anything over around $100 per unit) then think about getting a solid mix of offerings and building it up over time. I remember Darren Rowse saying that initially Amazon Associates was a really small source of income but over the years it has really started to add up. Think eBooks, affiliates, consulting, books, etc. and you’re starting to build an income stream.