And so, I guess my question here would simply be–would a person who follows your blog about TV shows be interested in paying for a TV-related webinar you created? Would a person who follows your blog about vinyl record collecting want to buy an online course from you? Would a person who follows a travel blog you created want to call you up for coaching lessons?
It’s always great to learn from the best (=Jon)! The idea of the Minimum Viable Funnel was a real eye-opener, I have a product idea and will definitely test with the MVF if it flies. Actually, I did it with my other blog in the past (wasn’t even aware of the concept, it just happened…). It saved me from a huge disappointment and effort. Only one person bought the product so there certainly was no market for that! And refunding the money to that one person didn’t break the bank!
I want you to have realistic expectations, though. Those results are not the norm. My first month of monetizing my blog I made several thousands of dollars. But that occurred after I had been blogging for eighteen months. But do the math – I’m estimating my business will earn six-figures in ** the second year**. And I’ve never monetized a blog before!
Track current trends - What stuff is in the media right now? It's good to pick a topic with longevity (you don't want something that will fall out of fashion), but if you can piggy-back on a trend early on, you can quickly establish yourself as an expert on it before anyone else. Searching #journorequest on Twitter shows what kind of people/topics journalists are currently reporting on
With a business account, you’ll have access to Pinterest Analytics, as well as the ability to create “Rich Pins.” You can also pay Pinterest to promote your pins with a business account, but that’s definitely not necessary. We experimented with about $50 worth of promoted pins before figuring out we could make our pins go viral on our own, without the help of ads.
Affiliate marketing is my absolute favorite way to make money blogging. I love it because it can feel quite passive. You can create just one blog or social media post, which can potentially still earn you money years down the line. Now, you will have to maintain the post and keep generating traffic to it. Still, with affiliate marketing, I can relax a little and enjoy life more, all while knowing that I am earning a great living promoting products that I use and enjoy.
Just be aware that affiliate marketing with the wrong company can damage your brand. For instance, I started my blog w/ Blue Host because of Pat Flynn’s recommendation – which I am sure he was paid for. I am now on day 5 of my site, and e-mail being down, with NO estimate from Blue Host as to when it will be back up. As a consequence, I wouldn’t buy a thing he suggested or endorsed, because of my experience with someone he put his seal of approval on. Blue Host has a HORRIBLE reputation among the community, and I even wonder if anyone would “recommend” them unless they were being paid.
This is an awesome post. I too found PinchofYum.com some time ago. I’ve built a niche site and I’m in the stage of promoting it so I really needed the information posted here. I’ve researched making money for years but never paired that research with any ACTION. It was not until recently that I started putting things in motion so seeing some of the steps I’m taking being talked about in this topic is quite reassuring. My blog is based around making money online but making it make sense for beginners. https://chuckcandoyoucantoo.com
For example, Erica Tannen, a former retail executive and founder of The-e-list.com, describes her site as “an excruciatingly opinionated guide to the Connecticut shoreline and best Connecticut shopping.” The hyper-local blog, which now has over 16,000 free e-newsletter subscribers (the money comes from ad revenues) and 74,000 monthly page views, includes reviews of restaurants, shops and tourist attractions, as well as notifications about sales and events.
Thanks for the update, Jon. I’ve been blogging for over 11 years. In that time I’ve seen a LOT of changes. In fact, the number one change is change itself. What used to work (Google Adwords, keyword optimization) is actually a way to lose traffic now. I’ve seen eBooks come and go, as well as video marketing, podcasting, and social media marketing. The secret is they all work, for the right message, and the right person. The hard part is, to find the right message for your brand/personality takes a lot of hard work, a lot of experimentation, and months/years of time. Thanks for laying it on the line. Blogging can be a viable occupation, just don’t quit your day job until you’ve found what works for you.
Wow, that’s a great post. I was wondering how all that applies to someone like me that is a creative. My ideal readers are not fellow artists that I could teach something, but people that love their interior and want to brighten it with some colourful and inspiring art. Thank you so much for you response and I will definitely come back and read your blog more often.
One example is this: since our blog is a sub-domain for my wife and I’s boutique beach resort, nobody seems to want to touch me as a guest blogger. I get the same response every time “you’re commercial and so you’ve got to pay for a sponsored post”…and while yes, we are commercial and not a private blog per se, we’re a tiny family run business and 95% of private blogs are striving to be commercial, whether they’re associated with a company name or not.
Once you setup your account on AdSense you will be given a code to add to your blog. This code will automatically display advertisements on your blog from companies who are part of Google’s advertising network. You may see ads from small companies related to your topic, or you may see ads from large companies that are completely unrelated to your topic.