This post was so good that I had to sit in my car and keep reading after I left work, here in the garage. Ha! What caught my attention is the funnel analogy and the webinars. Starting with the expensive first, then offering the less expensive. Brilliant. Also, I want to do webinar but am not sure how to get started. But dammit if I’m not going to think of how to move in that direction! Thanks for the kick in the butt, Jon! 🙂
Now, once you and I have taken advantage of that info. (and I am still in the process of launching) then we will be in a better position to either thank Jon or criticise him. Of course, timing is almost everything but with the amount of free flowing, easy to read, writing that Jon provides, which is the hallmark of all good communications, plus incorporating such useful content, then I like to think that if we could follow that example then eventually we (yes, you and I, Bill) would be rewarded with fans and finance.

I went ahead and joined the Amazon affiliate program, but even though I get numerous clicks, there haven’t been any conversions, yet. Because of this, I might get dropped, but you can always re-apply later. I just don’t have enough traffic, yet. If I had to do it all over again, I would not have signed up for a program with time limits so soon. It feels like artificial pressure. I have three other affiliates; all of them relate to my blog content.

I’m having a hard time wrapping my head around this one. I was blown away that you don’t have ads on your site. I have ads on my site and I’m reading along thinking your advice is to forget the ads and sell products. As a food blogger, my mind goes to e-cookbooks, actual hold-in-your-hand cookbooks, books on how to start a food blog and how to do food photography. But according to this post, those I should sell later…the cheaper products. I can’t think of what “services” I could offer, other than offering to come over and cook for them (not happening) and I’m not quite an expert at offering services of personally coaching someone’s food blog. Maybe I’m just too green for that 🙂 Am I missing the point?
Facebook – Depending on your niche you can expect to pay about $1 per click to your blog, but there are many variables that can influence how much you will pay. Depending on the nature of your business this can provide some excellent ROI in terms of initial sales, but the main focus of this ad campaign is to get people to your blog. Wow them with your content and get them to opt-in to your email list for more updates.
You always share valuable messages with your readers, Jon. Sharing your wisdom and what you’ve learned from your experiences is appreciated. I still recall one of your suggestions in your original April 2014 version of this post to begin by offering services. I followed your advice and learned loads of insight from conversations with clients and referral sources. It’s interesting that you mentioned your success with guest webinars in the original post and with hosting webinars on your own site in this post. Hmm… It may be worthwhile to think about growing blogging businesses by speaking more often with your current or potential audience. ~Keri
I want you to have realistic expectations, though. Those results are not the norm. My first month of monetizing my blog I made several thousands of dollars. But that occurred after I had been blogging for eighteen months. But do the math – I’m estimating my business will earn six-figures in ** the second year**. And I’ve never monetized a blog before!
Jon, thanks for this awesome post. My question is, what do you think of blogs who ask for donations or claim to sustain themselves by them? (Also books and products). But what do you think about the donation itself and if you´re pro-donation, when is a good time to start asking for it in a blog? Thanks a lot for your time. Hope some day I can meet you Im from and live in Mexico
However, in regards to the part-time aspect of things, I was working a full-time job and committing myself further down a path that would’ve sapped my will to create and function artistically the further and further I went down that path. So I guess you could say it all collided into one giant “mirror moment”, where I finally looked inside of myself and told my doubts you know what, I’m going to finally do this.
Jon, this is a great article. Thank you. As usual, you are full of useful information. I am new to blogging (just launched in March) and I initially started with the small e-mail list from my business website, which does not have a blog. I started a completely new website after realizing I was on the wrong platform altogether to grow an audience. I learned this thanks to the information you and other professional bloggers provide. You recommend affiliate marketing to monetize a small new blog, which are my exact thoughts for my blog. Do you have an affiliate program? If so I would love to promote your info on my site. Thanks again!
Google Adsense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind Adsense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs. You've certainly seen ads on other people's websites; you can have these ads appear on your blog or website as well.
Awesome post so far, Jon. I’ll have to read the full post in the morning since it’s nigh time at where I live. I just have one question. Is it profitable for a freestyle blogger to affiliate marketing? If I’m correct, affiliate marketing is more suitable for niche-based sites, right? Are freestyle blogs even profitable? I’m just starting out, so can you recommend me something?
Great post, thank you! I found this to be very useful. I have just got into the Pay Per Click method and it is a great way of building a passive income. Due to my niche, I have found it difficult to source good affiliate networks, but just today I have revisited the accounts I set up on Link Share and CJ, to my surprise they offer a good range of affiliate programs, many of which cater to my niche blog topic :)
Lets say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition. Social media guru Jay Baer explains the concept on Copyblogger:
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