PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
Just thinking aloud here – but maybe you could put a guide together to help people choose the best art for their homes? Maybe in time offer a consultancy service – I bet there are some people who would pay someone to choose the art for them? I’ve seen that you are a self-taught artist – able to offer courses/consultancy on helping others learn art?
In-depth tutorials are great for getting links and social shares. However, they can also be a great way to earn money on your blog. There are a number of ways you can make this happen - include affiliate links for the products you use in your tutorial; promote your own products in the tutorial; write a tutorial to promote an advertiser's product (just be clear that it's a sponsored post), etc.
This is fascinating. I´ve been working in illustration for a couple decades now but i always lacked promotion skills over the web i guess. I thought that blogs were dead and gone and facebook and twitter was all that mattered nowadays but now i can see i was wrong to ditch my own personal blog for which i haven´t posted a single thing for five years or so…but even without posting i noticed today that i have around 25.000 visitors and people keep coming back… i definetely need to start paying atention to my blogs…
After reading through this post, I’m punching the air. Makes sense! But the thing is I write short stories, reviews, articles and the like on my blog. I’ve a little more than 500 subscribers and I’ve read every available material on getting traffic and making money. I only wonder how it applies to me since subscription to my blog is trickling in at a very slow rate 🙁 Anyhow, this is another great post from you, keep it up!
Advertising is easy to start, making it a popular income stream for many bloggers. However, it’s not nearly as lucrative as it once was and it requires a lot of traffic to be truly profitable. Also, it runs the risk of frustrating your readers (ever been on a site only to be assaulted by the ads?) and making your site look cheap and unsophisticated. Therefore, it’s not a top recommendation of mine.
Thanks for a great post. I have printed it out as I always like to read my inspirational stuff again and again. I am thinking of teaching a creative writing course to senior school kids, because in my country(South Africa) job opportunities are scarce and education expensive. I want to teach young people that you can create your own opportunities through writing and growing to be an expert in a chosen field. This way they will also improve their confidence in approaching opportunities when it do arise and with the right attitude. I am a real estate professional and writes a blog on aspects which I have noticed my clients are ignorant about. My readership has risen through the year and all my sales last year came from readers of my blog. Thanks again for the information you present so well and with a sense of humour. I still cannot afford one of your courses but I read every one and apply all that I learn. Praise be to Your Royal Awesomeness!
Be aware that many blog hosting services only allow their proprietary contextual ad service, and may shut down your blog if you use one not made by the host company. If you are hosting your own blog, you should research contextual ad services and choose one that shows appropriate ads. Some allow pornography or other ads that may not be suitable for your blog.
Lets say, for example, that you refurbish and resell used smartphones out of your home. You could use a blog to attract visitors to your website where you list your current phones for sale. Your blog might cover topics about DIY refurbishing. On one level, it seems counterintuitive because you want people to buy your phones, but it also helps you build a brand and gain recognition. Social media guru Jay Baer explains the concept on Copyblogger: