I started my first ever blog by writing on a consistent schedule about myself, my hobbies and interests. People found me via Google, Facebook, social media and my readership gradually grew over time to where it is today.
There are several ways you can make money blogging, from selling your own products or services, to getting paid to write reviews of products on your blog. But the easiest way to make money from your blog is to sell advertising space.
After all, if readers love what you have to offer, or a literary agent wants to offer you a book deal, or a hiring manager thinks you’d be perfect for his open job, you want it to be easy for those people to get in touch, right?
Take this post for example — we’ve divided it by topic, using heading, subheadings and screenshots to break up the text. Since most readers will skim your posts, you want to make it easy for them to get the main points and decide to stick around for a closer read.
Thanks, I can learn many new things from this post. Now I realize my mistake that I did in the past, and of course I will apply the basic rules for my blogging journey. After I follow this guide, I will be able to create a trusted reader for my blog.
One of the biggest misconceptions that I see bloggers having about monetising blogs is that they have to do it in one of a handful of ways. The reality is that there are many ways to make money from blogs.

Don’t worry if the images you see here vary slightly from the ones you see on your screen. The process is the same. Bluehost is always tweaking and making site improvements. You might even catch them in a sale!
Categories are meant for broad grouping of your blogs posts. These are more general topics that can be found throughout your blog. For example, if you have a personal blog that details your life, you may choose categories such as Music, Travel, and Food.
I am a writer (freelance) of print production, which as we all know, is going the way of the dinosaurs. While your tutorial was helpful, I am a dinosaur. Please send me one link (I will pay a fee, if reasonable, but I only want to pay one fee…and this tutorial leads me (I am sure, incorrectly), to believe I must pay this and that for a domain , host, ipage, etc.
Amazing article. I’d like to stress so much on funnel building. You can collect all the emails in the world, however if you do not have a tested system, all those emails will go to waste. Value is so much more important than just selling. If your audience feels they are getting something in return, be sure they will take that next step to buy a product or service from you because they know you and trust your advice…
You can use your own domain name on a platform such as Tumblr for free but as you are on their platform you will be restricted to the types of content you can produce, the types of advertisements you can host and it is difficult to move to a self hosted WordPress environment later down the line.
However, you have to balance placing the ads prominently with the prospect of possibly annoying your readers. We have all visited blogs where it’s difficult to see the content due to the number and size of the ads. This is a delicate balance to achieve and it’s something you will have to experiment with to get the most out of your blog.
Thanks for the update, Jon. I’ve been blogging for over 11 years. In that time I’ve seen a LOT of changes. In fact, the number one change is change itself. What used to work (Google Adwords, keyword optimization) is actually a way to lose traffic now. I’ve seen eBooks come and go, as well as video marketing, podcasting, and social media marketing. The secret is they all work, for the right message, and the right person. The hard part is, to find the right message for your brand/personality takes a lot of hard work, a lot of experimentation, and months/years of time. Thanks for laying it on the line. Blogging can be a viable occupation, just don’t quit your day job until you’ve found what works for you.
Really excellent article. One suggestion or caution with Godaddy though…Godaddy has a product called WordPress Hosting. I signed up for it, and all was fine until I installed a plugin which had a special requirement that needed to be set up by the webhost. (something in the server side settings). I called Godaddy and they advised they can’t make those changes. Only on their individual hosting plans would that have been possible. This is a rare event, but worth keeping in mind. When you go for your own hosting you have more flexibility.
5. You’ll be asked to provide some basic information about your page. Fill in a description, your website URL if you have one, and choose a unique Facebook URL for your fan page. You’ll also be asked if your page represents a real business, product, or brand – no worries if yours doesn’t! It really depends on whether you consider your blog a business or brand, but answering “no” is fine if your blog is just a hobby.
Great post, blogging is hard. We run a travel blog and I think the most important thing we tell people is to travel with a purpose, Do not just wander around the world aimlessly. (Like ours is to experience and document the Top 100 Travel Adventures) So many travel blogs do not really have a purpose or a niche. Niche is key and many miss out on that because they want to cover and do it all. Do not just start a blog because you think you will get rich quick and be able to travel the world. It takes a lot of work and lots of time.
Manually moderating your blog comments can be time-consuming if you have a lot of activity on your site. However, there are some really effective WordPress plugin solutions, such as Akismet, that can help you with automating the spam removal process so your blog always appears professional and only shows relevant and valuable discussions about your content.
Sitting still for long periods of time is a lot worse for your health than first thought. In fact, researchers are now showing that sitting still can lead to early death as well as a whole host of bad diseases.
Blogger is Google’s free tool for creating blogs. It includes site hosting and built-in analytics so you can measure the performance of your blog and make improvements as needed. It comes with a WYSIWYG (what you see is what you get) editor for making easy changes to your blog, the ability to upload images, and it comes with several templates for design purposes.
Affiliate marketing is a little bit different, but easier to explain. Basically, you can sign up to be an “affiliate” with different companies — meaning that when you share about that company on your website, and someone goes to that company’s site and buys things, you will earn a commission. There are thousands of affiliate programs out there. Seriously, tons. If you’re curious, sites will usually have a link at the very bottom of their webpage that says “affiliates,” which explains how to sign up for their program. However, there are “affiliate networks,” like Share-A-Sale, where you can easily browse through and search for your favorite brands and apply for their programs. Usually, you’d sign up to be an affiliate if you like the brand already. It’s kind of like, if you’re going to talk about a product on your blog, you might as well earn a commission for marketing that company’s product to your audience. I find affiliate marketing to be easier if your blog has a clear niche or focus. I imagine fashion bloggers could earn decent commissions because they have the chance to link their clothing using affiliate links. My blog? Not as much. But I still use them from time to time if there’s a product I want to share. Bottom line, if you like something, why not become an affiliate? Here are a few popular affiliate networks:
WP Engine is specially focused on hosting WordPress websites. In fact, that’s all they do. Do to their pricey nature, their hosting is better suited for small to medium-sized businesses. Or for personal bloggers who experience over 20,000 visitors per month.
Blog about something with plenty of room for discussion. A blog requires a lot of content to get going and remain interesting. You’ll be at this a long time so make sure you have plenty to talk about.
I’m not sure I understood your question – are you asking about putting a Facebook like button on your website? There are a number of WordPress plugins that will allow you to put one in a sidebar or other area of the site. Just search the plugin repository for “facebook like” and you’ll find a bunch of them.
Thanks for the good tips. I’m a newbie and haven’t started my blog yet; just reading about the basics right now. Wondering if there is a way to keep it private so it’s not accessible to the general public, but only to those who you send the link? Thanks
There are many ways to experiment with growing your blog’s audience that I’ve written in previous blog posts and talked about in podcasts (I’ll share some further reading and listening below) but it is important to enter into all these strategies remembering that you should not just be looking for ‘traffic’ but ‘readers’.
Something I’ve been noticing is that blogging SEO is changing, but only in some ways. It’s almost like a car in that the design, colors and minor features change each year but the core remains the same. In this case the core is back links and the features are things like freshness, authorship, mobile-friendliness and so on.
I absolutely loved this post. Lesson #13: Promote The Crap Out of Your Content Now this is one thing that I know gets results. Sites like Kingged for instance getter done.. I did land here today Via this site where I also commented and kingged this post..
Despite Bluehost’s lack of uptime guarantee, we’ve been very pleased with the reliability of their hosting. We’ve consistently had at least 99.9% uptime from them. Compared to other hosts that experienced much more frequent downtime, Bluehost’s reliability is impressive.
Your blog is great and every single post is packed with truly useful and up to date information and tips, but one thing I am finding, not just with BBT, but most “how to be a successful blogger” sites is that the focus is almost entirely geared towards people who want to be a “blogger” and not on how a company can use a blog to drive sales.
“Permalinks” are the words that appear in the URLs for your blog posts and pages. They help search engines, like Google, find your blog posts more easily. This gives you a better chance of being indexed for the keywords that will drive traffic to your blog.
Getting hacked. Poorly coded plugins can also introduce security risks. For example, hackers may figure out a way to manipulate the plugin to send spam from your domain name, or to insert hidden links on your site.
Jon, you just rock! I agree that you should be called “his Royal Awesomeness” :). This is the greatest post I ever read about blogging and monetizing a blog. I know some bloggers who are able to make a living 20-30k per year with their blogs but it took them years to build a following and thousands of posts too…
Gawd, I’m tired just looking at that blog total! No idea how I do it. This figure, of course, doesn’t count the posts about writing I create for this blog…so you can add another 8-10 posts a month there. To sum up, I’m a blogging fool these days!
Plugins come in all varieties, from very simple code modifications to complex software applications. If you have a basic grasp of how WordPress works and some simple PHP knowledge, you can create your own WordPress plugin.
You can save your draft or publish your content live by using the box menu on the far right of the page. You can even schedule the post to be published later – or make the post private so only friends can see it.
The market is saturated with blogs, but it is also saturated with opportunity. Pick a niche, become an authority, and stand out from the crowd. If you aren’t sure about a travel blog name yet, it doesn’t matter. You can still start your blog today and come up with a name later on.
Very interesting article. I feel like the most important thing is to love what you’re blogging about. If you’re not passionate about what you’re writing about, nobody will be passionate about your posts. Also, you’ll be at it for a while so you’d better enjoy it because success doesn’t happen overnight.
If you’re a food blogger, you might want to compile a cookbook of your best recipes. Or if you run a fashion blog and recently purchased an entire wardrobe at your local thrift store for under $100, you could create a video course to help other people do the same.
Long content has been working for years. One of the first posts I ever wrote on this site was several thousand words on how to sell a blog which, thanks to it’s length as opposed to any particular quality, went viral and helped to kick start this blog.