The biggest thing to keep in mind is that making money blogging is not possible by putting your site up and letting it sit there. The “if you build it, they will come” mentality doesn’t work here, so be sure you’re willing to put in the time. Most bloggers don’t see a spike of income for several months (sometimes years) after starting their blog. Before you dive too deep into blogging, remember these little bits of advice:

Hello Jon, the lessons are detailed and comprehensive. Frankly speaking, I have never read a blog post that carefully like today and I really benefit a lot from it. However, I still have a question regarding to this post, that is, if I am not an expert in any field, what kind of blog (topic for blog) should I start with and how to get enough traffic to my blog? I agree with you that we should not sell ads but should sell our own products or affiliate products via our blog. However, if I cannot teach others something and my blog doesn’t have enough traffic, how can I sell my products or the affiliate products to my readers? Anyhow, I will still focus on your blog and hope I will learn more valuable knowledge through your blog.


Premium content can mean any type of content you charge for - an ebook, whitepaper, downloadable guide, etc. But what I'm referring to here is pay-gated content. Basically you just put some awesome content up behind a paywall, which means visitors pay to access it. You can get your own paywall set up in 10 minutes or less using a plugin like MemberPress or Paid Memberships Pro.
I have a lot of great ideas, but most of them are just thoughts and theories, and it seems that no one would want to read about, even pay for, ideas in which I am not a complete expert on. My greatest talent, perhaps, is being a prolific writer. Otherwise, I’m more of a Cliff Craven I know a lot about some things, and some about a lot of things. How does THIS make MONEY??
PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
Make it easy for readers to browse – If you want more pageviews, you should make it as easy as possible for readers to read your other blog posts. You will want to make it easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, so readers can easily find related topics.
And one last note to add: in regards to being thoughtful and caring about other people, the best blogging day I ever had was when I wrote a post about a group in Africa- no affiliate marketing-nothing in it financially for me. That post was sent all around Facebook and helped my stats tremendously. I’ve decided to permanently promote the needs of the group as it focuses my giving theme to one area.
Think of new article topic ideas. I have a long list of over 100 possible article topics that I keep on my laptop as well as on my phone. I think of the many, many topics that you'll find on Making Sense of Cents through life experiences, reader questions, research and articles that I've come across (like if I see a crazy statistic that I find interesting, I'll then turn it into a long article), and so on.
First off, this was a brilliant post. Thank you so much for it. You’re a huge inspiration to me and other bloggers looking to step into the blogging world and claim their stake in the crowded online space but just don’t know where or how to go about doing it right. So for you to help others find their way especially with your recent promotion is HUGE. I don’t think thank you is enough, but I’ll continue to support your content as best as I can!
Hey Isabel. I would definitely create your blog in your native language if that is the one that you write better in. If your English grammar isn’t impeccable, you will have a hard time getting a loyal audience of English speakers. A blog written in English has the potential for a larger audience, but a blog in your native language will have less competition and the potential for a far more LOYAL audience. I hope that helps!
Some blogs are focused on getting paid to provide links to news articles, company stores, or other third party websites. The most financially successful of these range from the Drudge, a blog composed almost entirely of conservative-leaning news links, to Smashing Magazine, a site that provides advice and product reviews to help software developers.[5][6]
The point that especially resonated with me was the patience factor. This blog/website business is a huge undertaking and your message served as a helpful reminder that it takes time to build. I’ve been frustrated by the amount of traffic since my launch in February, but your post reminded me to readjust my expectations and just keep investing my time and energy in this. Thanks for the helpful insight! For the next few months, my focus is on just building quality content and then I’ll figure out if there’s a way to offer a service from my site…still trying to come up with that!

Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.


Thanks for such a great post! I’m a newer blogger but have made a little money as a influencer, from my decent sized Instagram page (@Msheatherlynne). I’ve always been passionate about fashion so took the step to create my own blog a few months ago, and boy has it been an adventure (i.e. not nearly as easy as I thought it would be, especially monetizing). It would be an honor if you ever have time to drop by my blog! 🙂


Amazing article. I’d like to stress so much on funnel building. You can collect all the emails in the world, however if you do not have a tested system, all those emails will go to waste. Value is so much more important than just selling. If your audience feels they are getting something in return, be sure they will take that next step to buy a product or service from you because they know you and trust your advice…
Salaries for bloggers vary widely. This report from Glassdoor shows ranges from $19K to $79K a year for the title "blogger," while other sources say the 14% of bloggers who earn a salary make, on average, $24K a year (or $33K for corporate bloggers). Likewise, freelance bloggers can make anything from under $10 a post to $100 or more for a relatively short post.

Hi! This was hands down one of the most helpful posts I’ve ever read about how to make blogging a realistic career path. I love how honest and open you were in both suggesting the good but reminding me of the bad choices out there, some of which I know I would/have made. I found your blog after hanging my head from another post on yet another site saying to forget about blogging as your source of income. Completely ignoring that advice and seeking out some that matched my determination, I found yours and so glad I did! Thank you again for this awesome post – it’s officially made it into my favorites bar to come back to.
Allow readers to purchase your own products or donate to your cause through your blog. If you have an online store for selling arts and crafts, or you create T-shirt designs available through a clothing website, provide links to those sites. Including a PayPal button for quick, safe purchases or donations is a common way to monetize creative blogs, or blogs that provide free advice or assistance to those who can't afford it.

Keep in mind that making money from your blog takes time. After all, there is a reason that learning how to make money from a blog is the last step in my guide. You need to make sure you have followed all the previous steps perfectly in order to give yourself the best chance of earning a substantial income from blogging. This will not happen overnight, but most bloggers find that the work itself is rewarding enough to continue on the journey.
I learned this the hard way last year when I launched a new blog… it felt icky doing it but I convinced myself that it was part of growing and “getting outside my comfort zone”. I was promoting something I believed in, but it was too heavy handed because my focus was more on making money than serving my audience. I got my first unsubscribers that week… lesson learned. Not that I’ve sworn off selling, but I’m learning how to do it in a way that doesn’t turn people off.

Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
I am getting everything in line for my blog. Hosting on blue host, child theme with studio press, fiverr logo made because that’s what my budget will allow at this point. I am now extremely focused on writing content. I am an expert in my niche, but my writing skills need to be developed. I am going to looking into freelancing.com but are there any books, blogs, or other materials you would suggest on becoming a better writer and learning how to put your voice in writing?

Brainstorm keywords for each blog post. Keywords are the important words that relate to the topic of your blog, and specifically the new subtopic you cover each time you post. Choosing relevant keywords that people search for frequently will increase the visibility of your blog, attract more readers, and show them advertisements they are likely to click.
I don’t think enough can be said for working a part time job. In this last year I finally set out to claim my stake in the internet world after years of saying “maybe tomorrow”, and your blog was one of the big ones that helped me devise a strategy for going forward and putting my ideas into practice. Because despite all my ambitions, I didn’t know what to do – originally I wanted to move forward with 2 blogs and expected to get to 1000 subscribers in a couple months, but I know that’s not really realistic now.

Thanks for such a great post! I’m a newer blogger but have made a little money as a influencer, from my decent sized Instagram page (@Msheatherlynne). I’ve always been passionate about fashion so took the step to create my own blog a few months ago, and boy has it been an adventure (i.e. not nearly as easy as I thought it would be, especially monetizing). It would be an honor if you ever have time to drop by my blog! 🙂
Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.
Wow, that’s a great post. I was wondering how all that applies to someone like me that is a creative. My ideal readers are not fellow artists that I could teach something, but people that love their interior and want to brighten it with some colourful and inspiring art. Thank you so much for you response and I will definitely come back and read your blog more often.

Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
Success in every facet of life is based on who you know and not what you know 🙂 The secret is to start connecting with more people, if you build your network wide enough you’ll meet someone who can help you, no matter what it is that you are trying to achieve. Some meet these influential people more quickly by complete luck of the draw, others need to keep plugging along longer. The system works either way, and whether or not it works better for others is irrelevant, all systems in life work better for some than others.
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