Thanks Donna for taking the time to write this excellent comment. I agree with you 100%. A blog can give you an income from offline sources and is a great way of diversifying into different areas, but again it also depends on the niche you find yourself in. I always say to people to not be too reliant on one source of traffic or one source of income, because they can vanish pretty quickly.
Make it easy for readers to browse – If you want more page views, you should make it as easy as possible for readers to read your other blog posts. It should be easy for readers to find your blog homepage, categories, tags, search bar, and so on. Also, I recommend including links in every single one of your blog posts, which helps readers easily find related topics.
My understanding is that you have to subscribe/pay for the business version of Word Press in order to use any of the monetizing functions. I think you should clearly state this in this article at the beginning. I think there is a degree of bait and switch here if people are just signing up for the free subscription and then finding out they have to pay for a subscription to make money. I am ok with that, it just needs to be stated up front everywhere.

Thanks for the update, Jon. I’ve been blogging for over 11 years. In that time I’ve seen a LOT of changes. In fact, the number one change is change itself. What used to work (Google Adwords, keyword optimization) is actually a way to lose traffic now. I’ve seen eBooks come and go, as well as video marketing, podcasting, and social media marketing. The secret is they all work, for the right message, and the right person. The hard part is, to find the right message for your brand/personality takes a lot of hard work, a lot of experimentation, and months/years of time. Thanks for laying it on the line. Blogging can be a viable occupation, just don’t quit your day job until you’ve found what works for you.
First off, this was a brilliant post. Thank you so much for it. You’re a huge inspiration to me and other bloggers looking to step into the blogging world and claim their stake in the crowded online space but just don’t know where or how to go about doing it right. So for you to help others find their way especially with your recent promotion is HUGE. I don’t think thank you is enough, but I’ll continue to support your content as best as I can!

However, in regards to the part-time aspect of things, I was working a full-time job and committing myself further down a path that would’ve sapped my will to create and function artistically the further and further I went down that path. So I guess you could say it all collided into one giant “mirror moment”, where I finally looked inside of myself and told my doubts you know what, I’m going to finally do this.
At the time of this writing, I’ve been blogging for only 1 1/2 years. And most of that time I spent on my podcast and writing my book – not blogging. And yet one day I realized – hey, I can make money blogging! The last time I published my monthly online income, my blog made $40,560.20.  You can find out more reading my income reports. And I don’t say that to brag, but to show you, you can do it.
Jon, thanks for this awesome post. My question is, what do you think of blogs who ask for donations or claim to sustain themselves by them? (Also books and products). But what do you think about the donation itself and if you´re pro-donation, when is a good time to start asking for it in a blog? Thanks a lot for your time. Hope some day I can meet you Im from and live in Mexico
To all the bloggers out there…STOP sucking up to the very small, elite and narcissistic group of self-proclaimed influencers out there. If you all stop treating them like they’re special, they will not longer by special and therefore some of us who aren’t in there secret society will be seen as knowing what we’re talking about too! This isn’t High School, grow up and read someone else’s blog already!
The next thing you do is start sending traffic to your landing page. For example, you could go out and do guest posts and link back to this big article. You could run Facebook Ads that are targeted towards the right audience. You could link to other bloggers in the post and then email them and ask for a simple tweet. Here are some more traffic tips.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.

My understanding is that you have to subscribe/pay for the business version of Word Press in order to use any of the monetizing functions. I think you should clearly state this in this article at the beginning. I think there is a degree of bait and switch here if people are just signing up for the free subscription and then finding out they have to pay for a subscription to make money. I am ok with that, it just needs to be stated up front everywhere.


Affiliate marketing works in conjunction with several other online advertising mechanisms. This is the case because affiliates will often use these platforms for marketing purposes. Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also appropriate less traditional advertising methods. An example would be publishing reviews of services or products.
Disclosure and quick heads up – I started my first blog on Bluehost and have now partnered with them to get you a big discount rate. If you make a purchase through this or any of the links on this post I’ll earn a small commission at no extra cost to you. I still think a self-hosted WordPress blog is the best way to start a successful blog and build a business!
Now, I had a question. I am just 14 years old and I am entering the blog-o-sphere as an intermediate. Now, you may check my blog “theartofvk(dot)com.” I write how to articles mostly and also try to do videos as I am not a native English speaker it get’s difficult for me. When I read post on BBT I find it really interesting but How To articles… umm.. are they nice enough? How To article probably don’t keep people engaging do they? I am recently also trying guest post and on my 5 attempt my article was accepted at Hongkiat.

Hi! This was hands down one of the most helpful posts I’ve ever read about how to make blogging a realistic career path. I love how honest and open you were in both suggesting the good but reminding me of the bad choices out there, some of which I know I would/have made. I found your blog after hanging my head from another post on yet another site saying to forget about blogging as your source of income. Completely ignoring that advice and seeking out some that matched my determination, I found yours and so glad I did! Thank you again for this awesome post – it’s officially made it into my favorites bar to come back to.
Creating a job board on your site is a great way to make your blog "sticky" - meaning you get visitors returning again and again. It's also a great way to earn some extra cash while also providing a valuable service. Darren Rowse from ProBlogger runs a hugely popular job board where he charges $70 for a 30-day listing. With around 70 listings per month, he's bringing in some solid earnings with relatively little investment of time or money.
I’ve been through quite a lot with my days a blogger. I was making money, but it just wasn’t enough. You literally make pennies and dollars. That is not enough to support yourself. It wasn’t until I met Noah King. A mentor of mine who taught me how to make REAL MONEY online writing about what I love. I am now making $6000/month after a year of hard work and can do it all from the convenience of my home. Never give up or sell yourself short! Noah has his own website where he talks about how to achieve the same success he has. You can check him out here if you’re interested – http://www.deservingwriter.com/
If you’ve spent a lot of time writing that week and just need a break from working on a post, it may be a productive way to spend an hour or two but I personally think your time could be better spent elsewhere. (This isn’t to say that you can’t find success utilizing this method, I just don’t see many/any people doing it and reporting back that it’s really helped them).

Making money through blogging requires a carefully thought out topic. If you have an existing blog with a small audience, be honest when considering whether the topic has broad appeal that isn't already covered by other established bloggers. If it does, great! Otherwise, there's nothing wrong with starting a second blog that will be more successful in attracting an audience, marketing itself, and making money through a variety of methods described below.
Post your article links on social media and blog directories. Get traffic to your site with frequent updates on Twitter, Facebook, and other social media sites. Find blogging communities that match your readership and post links to relevant articles on their comments or forums. This helps in getting traffic to your site as well as raising your search engine rankings.
If you’ve spent a lot of time writing that week and just need a break from working on a post, it may be a productive way to spend an hour or two but I personally think your time could be better spent elsewhere. (This isn’t to say that you can’t find success utilizing this method, I just don’t see many/any people doing it and reporting back that it’s really helped them).
Search for blogs that cover similar topics. Use a search engine and the search bar on blog hosting sites to find blogs that cover your topic or related topic. Read a few blog posts from the most popular ones, that show up high on the search ranking, have the most comments, or display a readership of 20,000 or more.[7] Get an idea for how much interest and competition there is.

The biggest thing to keep in mind is that making money blogging is not possible by putting your site up and letting it sit there. The “if you build it, they will come” mentality doesn’t work here, so be sure you’re willing to put in the time. Most bloggers don’t see a spike of income for several months (sometimes years) after starting their blog. Before you dive too deep into blogging, remember these little bits of advice:


It’s always great to learn from the best (=Jon)! The idea of the Minimum Viable Funnel was a real eye-opener, I have a product idea and will definitely test with the MVF if it flies. Actually, I did it with my other blog in the past (wasn’t even aware of the concept, it just happened…). It saved me from a huge disappointment and effort. Only one person bought the product so there certainly was no market for that! And refunding the money to that one person didn’t break the bank!
Thanks heaps. Really honest and helpful information and makes me want to get into making mine happen again. Time off from Uni soon so more time to devote to it. I like the point about adding something that you feel is good. What’s the point in getting to where you want to go if you have to do so at someone else’s expense? There’s already enough of that in the world now so why add to it. Better to make yourself stand out by being someone who doesn’t do that. Perhaps that’s why I like your blog. By the way, I can truly say that “I hate Uni too.”

More and more companies are starting to advertise with online influencers on their blogs, social media accounts, and more, and I expect this to just continue to grow well into the future. Whereas in the past, it was mainly celebrities that companies advertised with, but now, it is actually shifting to bloggers and other online influencers (such as Youtubers and Instagrammers!).


Affiliate marketing works in conjunction with several other online advertising mechanisms. This is the case because affiliates will often use these platforms for marketing purposes. Some of the mechanisms include search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC-Pay Per Click), display advertising, and content marketing. At the same time, affiliates can also appropriate less traditional advertising methods. An example would be publishing reviews of services or products.

However, in regards to the part-time aspect of things, I was working a full-time job and committing myself further down a path that would’ve sapped my will to create and function artistically the further and further I went down that path. So I guess you could say it all collided into one giant “mirror moment”, where I finally looked inside of myself and told my doubts you know what, I’m going to finally do this.


Awesome post so far, Jon. I’ll have to read the full post in the morning since it’s nigh time at where I live. I just have one question. Is it profitable for a freestyle blogger to affiliate marketing? If I’m correct, affiliate marketing is more suitable for niche-based sites, right? Are freestyle blogs even profitable? I’m just starting out, so can you recommend me something?
The reason this section is called “Great Content” is because your content really does need to be of a high standard. Everyday millions of blog posts are published on the internet and with so much competition for our limited attention spans you really have to be creating blog posts people are going to want to read and perhaps even share on social media or on their own blogs. 
×