Jon Morrow is the gold standard in this arena, and this post encapsulates that. He consulted with me at the launch of my blog, and these 20 principles feel like evolutions of that great advice. My numbers are nowhere near his (frankly, my subscriber list seems fixed lately), but my experience validates the core of what’s here: it’s all about consulting, leading to products (in my case, a bit of the other way around, via a book that arose from my website/blog). If you can afford Jon (I can’t), go for it… provided you truly are an “expert” in a given field, one that other people will pay to listen to. If you can’t, or aren’t (at least yet), just read everything he’s written, here and elsewhere.

Just started an idea and discovered your info. Very helpful. I am over 50 and a little late in the tech game because of past jobs that required little or no time in front of a computer. I am a very good writer with many a published article to my name over the years BUT now journal writing by hand does little or no good in the world of tech. When I get this blogging thing going, it is gonna explode.
Email is a great way to deliver other forms of content. With Convertkit, I am able to also create free email courses that can automatically be sent out to my subscribers. This makes life easy because all a reader has to do is sign up, and then Convertkit sends out all the information that they need and drips out the content day by day (or whatever timeframe I choose).
NOTE: I’ll get into this in the section on Helping Other Bloggers, but be sincere in your help. If you only seek out to get something out of someone else, you won’t form a relationship with that person. I’ve liked Stephanie’s blog and content since I first saw it. She has an amazing story of being broke in New York City, and she’s built this amazing personal finance business in just a couple years. I help Stephanie because I like Stephanie, not because I want or expect to get anything out of the relationship.

My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
In my opinion, the most important way to let yourself know is through networking. As an IT Professional for over 20 years (way before social media sites) I’d seen how human interaction has evolved, but the basics remain the same. Everyone wants to get known and recognized and if you want to get yourself or your product/services out there, you have to network with others respectfully and also help others. Networking is not a one-way street, you have to contribute by collaborating with others. This is how you get to promote yourself or a product/service.
Make sure it's easy to share your content – I love sharing posts on social media. However, it gets frustrating when some blogs make it more difficult than it needs to be. You should always make sure it's easy for readers to share your content, which means your social media icons should be easy to find, all of the info input and ready for sharing (title, link, and your username), and so on. Also, you should make sure that when someone clicks on one of your sharing icons the title isn't in CAPS (I've seen this too many times!). No one wants to share a blog post that sounds like you're screaming at them.

I must say, its a great article and enjoyed a lot. There’s so much good information which can be followed and actioned. I was in similar situation before trying to make money online, but couldn’t quite make it. So started slowly and work on the content and SEO. After 4 months I made $2. After this, I was able to make around $50 a month from the same blog. And recently I sold that blog. It happened with me so guys you can make it happen as well. But, please remember if you are looking for big money quick then it is not for you.

So yeah, it sucks. It’s the truth. But sometimes we need to do things that “suck” in order to get us where we want to be (which means being okay with were we are now, but not being content with it). The truth is, though, working part-time helps me pay rent and gives me food and shelter, and allows me to scrape by and focus on what really matters, and that’s working towards my dreams and writing every day I can.


Jeff, first article of yours I’ve read. Excellent stuff! I’m following Michelle as well and am floored at the potential. I’m starting right now to implement all your suggestions. I’ve not yet set up my website email, but hey, one bite at a time, right? I’m looking forward to making a contribution to the interwebs. At this moment, by site is a blank slate, but I have several posts written in Google Docs of which to choose from. Cheers!

John is the host of EOFire, an award-winning business podcast, interviewing top entrepreneurs. He’s interviewed successful entrepreneurs such as Gary Vaynerchuk, Tony Robbins and many more. John is also the author of the #1 ranked book for Podcasting in Amazon. He’s an excellent example of what happens when you chase your dreams and remain committed.
People who start to blog always thing of making money which tends them toward failure. In my opinion bloggers should choose the topic which interests them. They don’t think about making money. It’s about knowledge, try to learn more and don’t think about money stuff. There are many top blog topics to make money online but you can get success only with the topic you like to write on. Try to choose your topic for the blog. Making money is very easy, don’t think about it much.
And so, I guess my question here would simply be–would a person who follows your blog about TV shows be interested in paying for a TV-related webinar you created? Would a person who follows your blog about vinyl record collecting want to buy an online course from you? Would a person who follows a travel blog you created want to call you up for coaching lessons?

If you want to make direct income from your blog through ads, Google AdSense is something you may want to consider. Google AdSense is a type of advertising program known as CPC (cost per click, also known as pay per click) in which publishers display relevant ads on their websites. It is one of the easiest ways you can make money as a beginner blogger.

Write content on your blog that is helpful and informative to people who are reading your page. By focusing on one niche, you will be able to focus your content on just one particular market and draw in an audience that is interested and devoted to that niche. You will soon learn that targeting a specific niche has a whole load of benefits that can help you out.
Hi Jamie, the article is very helpful. I have a question though…I searched several niches on Google Trends. they all show between 75 to 100 searches. That makes it difficult for me to choose. I blog about many things within the lifestyle category. Do I really need to pick a niche? My goal is to be a social media influencer. I’m a practising artist though.
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
It’s always great to learn from the best (=Jon)! The idea of the Minimum Viable Funnel was a real eye-opener, I have a product idea and will definitely test with the MVF if it flies. Actually, I did it with my other blog in the past (wasn’t even aware of the concept, it just happened…). It saved me from a huge disappointment and effort. Only one person bought the product so there certainly was no market for that! And refunding the money to that one person didn’t break the bank!
Once the course launches, they are ready with their wallets. The course is priced at $100 (probably undercharging here, but it’s your first course and you are nervous) so some of them balk at buying it, but 100 people do end up buying it and you make $10,000 (minus processing fees). That’s the same amount you made from your advertising and you are in control of everything! Even better you don’t have to wait 30-60 days to get paid.
One example is this: since our blog is a sub-domain for my wife and I’s boutique beach resort, nobody seems to want to touch me as a guest blogger. I get the same response every time “you’re commercial and so you’ve got to pay for a sponsored post”…and while yes, we are commercial and not a private blog per se, we’re a tiny family run business and 95% of private blogs are striving to be commercial, whether they’re associated with a company name or not.
Great article. I recently came into blogging. I hadn’t completed what quantity I had learnt from my initial try. currently, with the new diary, I started a few month alone, I’m seeing a rise in traffic on a daily basis that is kind of stunning and really exciting. therefore I even have been reading everywhere the way to legitimize a diary. Your article is superb and in-depth. Many thanks for sharing. I will be able to definitely take on some of your advice. Cheers Jamie!

The easiest PPC method to get started with is Google AdSense. However, in order to make any kind of decent money with display ads, you’ll need quite a bit of traffic. And by the time you get that much traffic, you’ll make more money going with an ad management company like Mediavine (minimum of 25,000 monthly impressions) or AdThrive (minimum of 100,000 monthly pageviews).


John is the host of EOFire, an award-winning business podcast, interviewing top entrepreneurs. He’s interviewed successful entrepreneurs such as Gary Vaynerchuk, Tony Robbins and many more. John is also the author of the #1 ranked book for Podcasting in Amazon. He’s an excellent example of what happens when you chase your dreams and remain committed.

If you want to be famous or reach a wide audience, you will have to choose something slightly broader and work hard to make the best content for that topic. A subtopic relating to fitness, finance, or relationship advice is likely to reach the most people. Consider specific but broadly applicable topics such as managing money in college, or a marriage counseling blog.
Awesome post so far, Jon. I’ll have to read the full post in the morning since it’s nigh time at where I live. I just have one question. Is it profitable for a freestyle blogger to affiliate marketing? If I’m correct, affiliate marketing is more suitable for niche-based sites, right? Are freestyle blogs even profitable? I’m just starting out, so can you recommend me something?
There are certain things you can (and should) do to make money off your blog. Some ways are easy, while others require effort, time and care. If you care about your blog and its success, these strategies and tools will guide you in the right direction and start earning you cash in no time. There are many simple, effective and downright easy ways to earn money off your blog.

Email marketing may generate you lots of money . The important is to develop a large subscriber list of your customers/visitors . When people signup to become a member , you get their email address . When people join your weekly newsletter , you get their email address . The a lot more ways there are to get someone’s email address the much better .
SEO helps improve your website’s visibility in unpaid search engine rankings (also called organic results). If your website is placed higher in search engine results, you are more likely to receive increased traffic to your website. Knowledge of SEO will increase your traffic, thus bringing in readers and the potential to earn money through those readers.
• WordPress.com: Not to be confused with WordPress.org which allows you to create your own website, WordPress.com is a free basic blog hosting service that's easy to use. However, you will have to put up with WordPress ads and branding unless you pay a monthly fee, and you can't put advertisements on your site. There are also limited options for customisation and expansion
This year’s BlogHer event, held in New York City, featured successful bloggers including celebs such as Gwyneth Paltrow (founder of the popular Goop.com),  workshops on branding, social media and monetization and a whole lot of networking. BlogHer puts on one heck of a show and if you’re serious about learning more about blogging, I highly recommend you check out some of its upcoming conferences.

PS: my answer to this question is always… “the better question is… how can my blog help me build a profitable business?” Most of the profits from blogging are not made on your blog, but that’s okay. I don’t believe blogging about making money per se, but about branding yourself and positioning yourself within your niche market as an authority and leader. Once that is established, there are so many ways to move people into your money making enterprises. Email marketing, as you pointed out, is one of the best ways to do this. Sending people to your membership sites, services, info products and coaching programs are all great things to route people into as well.
Thank you so much for this helpful post! I have been researching how to make a successful blog for a month or so and have found many of your posts very helpful! It is my goal within the next year or so to have one up and running! I’m currently working more then full-time hours but live my job; just want more freetime. I think with some hard work I can make it possible.
Affiliate marketing is a blog monetization method in which you place a link to a product or company on your website or a social media platform in an attempt to make an income from followers purchasing the product through your link (this is called an affiliate link). Affiliate marketing can be a great way to begin making money from a blog because if there is a product or company that you enjoy, all you have to do is review the product and hopefully others will be interested in buying it as well.
Fortunately, there are many resources available to help. In addition to the BlogHer events and site, some of my personal favorites for learning tips on writing compelling content, marketing and monetizing are Fizzle.com, MichaelHyatt.com and Problogger.net. All three provide lots of free advice (and more in-depth training and support is available for a fee).
When anyone asks me about starting a professional money making blog I always recommend them to use self hosted WordPress as it’s the best platform for bloggers. I always recommend to new bloggers to use BlueHost to host their new blogs. You can get BlueHost’s high quality hosting for  $2.95 per month (36 months sign up) Use this link to get a free domain name with your hosting.
Notice that I avoided putting a specific dollar figure on the amount you can make from blogging. It will come down to your work ethic, your skills as a writer, your ability to generate targeted traffic, and plain old good luck. It’s a bit like baseball: everyone played it as a kid, only a small fraction make it to college ball, an even smaller number become professional, but only the cream of the crop makes it to the majors.
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