Write content on your blog that is helpful and informative to people who are reading your page. By focusing on one niche, you will be able to focus your content on just one particular market and draw in an audience that is interested and devoted to that niche. You will soon learn that targeting a specific niche has a whole load of benefits that can help you out.
Thanks for the update, Jon. I’ve been blogging for over 11 years. In that time I’ve seen a LOT of changes. In fact, the number one change is change itself. What used to work (Google Adwords, keyword optimization) is actually a way to lose traffic now. I’ve seen eBooks come and go, as well as video marketing, podcasting, and social media marketing. The secret is they all work, for the right message, and the right person. The hard part is, to find the right message for your brand/personality takes a lot of hard work, a lot of experimentation, and months/years of time. Thanks for laying it on the line. Blogging can be a viable occupation, just don’t quit your day job until you’ve found what works for you.
You always share valuable messages with your readers, Jon. Sharing your wisdom and what you’ve learned from your experiences is appreciated. I still recall one of your suggestions in your original April 2014 version of this post to begin by offering services. I followed your advice and learned loads of insight from conversations with clients and referral sources. It’s interesting that you mentioned your success with guest webinars in the original post and with hosting webinars on your own site in this post. Hmm… It may be worthwhile to think about growing blogging businesses by speaking more often with your current or potential audience. ~Keri
Find something that other people are interested in, too. If you choose to write about Himalayan basket weaving for men, you probably won’t have many readers, and you’ll have a hard time earning any income. Try to find something that combines your interests with things other people also care about. For my main blog, I write about money advice. I’m a personal finance nerd but, fortunately, there are people online looking for that type of information, too.
This is the strategy that most bloggers start with when looking to monetize their blog. However, keep in mind you're not limited to selling banner ad spots (which is generally an ineffective strategy these days). Consider other areas you could rent out: space on your pop-up box, social media headers, the "P.S." on your email newsletters...think outside the box (quite literally).
However, in regards to the part-time aspect of things, I was working a full-time job and committing myself further down a path that would’ve sapped my will to create and function artistically the further and further I went down that path. So I guess you could say it all collided into one giant “mirror moment”, where I finally looked inside of myself and told my doubts you know what, I’m going to finally do this.
Fortunately, there are many resources available to help. In addition to the BlogHer events and site, some of my personal favorites for learning tips on writing compelling content, marketing and monetizing are Fizzle.com, MichaelHyatt.com and Problogger.net. All three provide lots of free advice (and more in-depth training and support is available for a fee).
Create a schedule for one month full of topics and the dates they will be published. I like to make sure I have a good variety of topics covered each week on Making Sense of Cents. For example, I don't usually like to have a week full of making money ideas. Instead, I like my posts to vary between making money, saving money, life improvement, and so on.
Awesome post so far, Jon. I’ll have to read the full post in the morning since it’s nigh time at where I live. I just have one question. Is it profitable for a freestyle blogger to affiliate marketing? If I’m correct, affiliate marketing is more suitable for niche-based sites, right? Are freestyle blogs even profitable? I’m just starting out, so can you recommend me something?
One attractive feature of promoting digital information products is that the commissions tend to be higher than that of physical products; ranging anywhere from 10% to 50% or even higher. As an example, if someone is selling a digital information product for $500 with a 50% commission - you can earn $250 per sale. This is much higher than commissions on physical products due to the high profit margins.
Anyhow, the good thing is I think we can very reasonably expect a warning before anything like that happens. Enid Hwang (one of Pinterest’s top honchos) recently spoke at the AdThrive Summit and shared that Pinterest does penalize/look down on/treat any differently an approved API partner (like Tailwind) than it would someone who is manually pinning — this has been known for some time, it was just nice to hear them reaffirm it (any conjecture beyond that is merely a rumor).
Thanks for such a great post! I’m a newer blogger but have made a little money as a influencer, from my decent sized Instagram page (@Msheatherlynne). I’ve always been passionate about fashion so took the step to create my own blog a few months ago, and boy has it been an adventure (i.e. not nearly as easy as I thought it would be, especially monetizing). It would be an honor if you ever have time to drop by my blog! 🙂
SEO helps improve your website’s visibility in unpaid search engine rankings (also called organic results). If your website is placed higher in search engine results, you are more likely to receive increased traffic to your website. Knowledge of SEO will increase your traffic, thus bringing in readers and the potential to earn money through those readers.
If you want to really make money with your blog, you need to create a mailing list using one of the billions of email service providers out there. I use and love ConvertKit, but if you are just getting started and don’t understand sales funnels, sequences, or tagging you might want to start off with something simpler and free. If that is the case go with MailChimp where you get the first 2,000 subscribers free or Mailer Lite.